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ASSIGNMENT

MBA III SEMESTER

FT 306 M: ADVERTISING AND SALES PROMOTION

1 Explain and differentiate between DAGMAR and AIDA model?

2 What are the various elements of an advertising copy? Also explain the various types of

advertising appeals?

3 Explain the various types of media used in advertising using examples?

4 Explain the term Sales Promotion. Also write down the various factors influencing Sales

Promotion Growth?

5 Write down the Advantages & Drawbacks of Sales Promotion?

6 What do you mean by Advertising? Also state the various types of advertising along with

examples?

7 What are the Common mistakes made while preparing an ad copy?

8 Explain the term Advertising Budget?

9 Briefly write about the Personal Selling Process?

10 Prepare and Plan an Advertising Campaign for promotion of your college annual fest?

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