advertising age november 24 2010

JOURNAL PRESENTED BY USA TODAY

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Fully capable of bringing down a lion.

© 2010 L

eo Burnett. A

ll rights reserved.

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CANNESLIONS2010 | 1

Titanium/Integrated......................................5

American.Winners.(full.list)........................14

Promo./.Activation..................................... .21

Design.........................................................25

Press............................................................27

Outdoor.......................................................33

Cyber..........................................................42

Media..........................................................47

PR................................................................52

U.S..Young.Lions...........................................55

International.Young.Lions............................61

Cannes.Lions.Journal.design.by.Matt.Rice,.Brand.Marketing.Graphic.Designer;.Susan.Lilley,.Marketing.Manager,.Cannes.Lions;.Nicole.Pearo,.Brand.Marketing.Project.Manager,.USA.TODAY..

Advertising professionals and clients from around the world gathered in Cannes, France in June to celebrate the best work of the year. This Journal presents these 2010 winners to our U.S. audiences.

TABLE OF CONTENTS

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2 | CANNESLIONS2010

The first International Advertising Festival took place in Venice in September 1954 with 187 film entries from 14 countries competing. The lion of Piazza San Marcos in Venice was the inspiration for the Lion trophy. The second Festival was held in Monte Carlo and then in Cannes in 1956. Entries in the competition where split into two categories: TV and cinema and were judged according to creative and technical achievements in live action and animation.

Alternating between Venice and Cannes, the Festival made Cannes its permanent home in the early 1980s. By the early 1990s, the International Advertising Festival had evolved into the distinguished Cannes Lions International Advertising Festival, broadened to reflect the multi-media approach of advertising campaigns by incorporating audio-visual as well as print and outdoor media. In 1995, the exciting Young Lions competition was introduced for advertising professionals up to 28 years old, working in teams of two representing 38 nations, who now compete in the categories of print, film, cyber and media during the festival week.

As the official representative to the Cannes Lions International Advertising Festival, USA TODAY is honored to bring the Festival to the U.S. We have exciting programs planned between now and the next Cannes Lions in June 2011, including extensive coverage in USA TODAY. Please mark your calendars for the 58th Cannes Lions International Advertising Festival June 19-25, 2011 and visit canneslions.com for more information.

T he Cannes Lions International Advertising Festival is a true reflection of the best and most innovative work in

the advertising industry. This year, more than 24,000 entries were received from 86 countries, showcased and judged with the Cannes Lions trophies awarded in the categories of print (press), film (TV), outdoor, interactive, radio, design, PR, promo & activation, media and direct marketing solutions. The Integrated Lions honored the best integrated campaigns using three or more types of media, and the Titanium Lions were presented to breakthrough ideas. The Film Craft category was introduced this year as well.

The Festival proved to be a remarkable week of seminars, workshops and keynote addresses presented by some of the biggest names in the arena of advertising, technology and business. Other distinguished awards presented during the week included: BBDO, Network of the Year; Leo Burnett (Sydney), Media Agency of the Year; Crispin Porter + Bogusky (Boulder), Interactive Agency of the Year; AlmapBBDO (Sao Paulo), Agency of the Year; Facebook CEO, Mark Zuckerberg, Media Person of the Year; Unilever, Advertiser of the Year; and the Palme d’Or to MJZ, (Los Angeles) for best production company.

As the exclusive U.S. representative to the world’s premiere advertising competition and festival, USA TODAY is proud to salute “Team USA” which won an unprecedented 135 Cannes Lions across twelve competitions, including: 34 of the 100 Film Lions awarded; 30 of the 103 Cyber Lions; 2 of the 73 Press Lions; 4 of the 122 Outdoor Lions; 6 of the 58 Design Lions; 8 of the 48 Media Lions; 10 of the 55 Radio Lions; 1 of the 75 Direct Lions; 8 of the 55 Promo/Activations Lions; 6 of the 44 PR Lions; 16 of the 42 Film Craft Lions; and 10 of the 16 Titanium/Integrated Lions.

FROM A CREATIVE FESTIVAL TO A GLOBAL MULTI-MEDIA EVENT

Inspired by the International Film Festival, which had been staged in Cannes since the late 1940s, a group of worldwide cinema screen advertising executives conceived a similar competition to recognize colleagues in the business of advertising and marketing feature films.

HUNKEPresident.&.Publisher

USA TODAY

DAVE

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http://www.canneslions.com

CANNESLIONS2010 | 3

TUTSSELMARK

in a very funny, deadpan, quick-fire monologue, extolling the virtues of Old Spice body wash.

This film has become a pop-culture phenomenon. It took an old, sleepy brand and woke it up overnight. Isaiah captured the imagination of the world, and his quirky patter has woven itself into the vernacular and spread like wildfire. This turbo-charged film is a game-changer and the best example of moving pictures that move people.

A trend this year was the “one shot” film. Old Spice was accomplished in a single, incredible shot (albeit 57 times) and another one-shot masterpiece was “The man who walked around the world” for Johnnie Walker from BBH London. The progressive spirit of the brand captured in its ongoing story from birth to present day and beyond is a work of art. The performance of Scottish actor Robert Carlisle during the six-minute walk, as he recounts the history of this iconic brand in one take, is extraordinary.

Another highly innovative film that stood out was “Replay,” created by TBWA/Chiat Day LA for Gatorade. This was a big, proprietary platform idea about giving people a second chance. The film followed two high school football rivals for four months leading up to the game, with documentary episodes appearing online and the game airing on FoxSports.net. It tapped into the emotions of people, created multiple channel conversations and engaged a nation.

The work that impacted the jury most were the brave ideas. Ideas executed with daring and imagination. Ideas that had the ability to change the way people think, feel and ultimately behave. Ideas that were relevant to people’s lives, interests and sensibilities. Ideas that truly understood today’s on-demand culture. Ideas that were exceptionally engaging to interact with. Ideas that enriched people’s lives.

F ilm in all forms has taken on new meaning and importance in our industry. As the number of screens

multiply, a new playground of opportunity opens up for us all. The abundance of screens has reignited our love affair with film. From its very beginning, film has welcomed us all into a world of emotion.

I was deeply honoured to be asked to preside over the Film Lions jury at the world’s biggest celebration of creativity in communications. Cannes is an incubator for new ideas. A catalyst for the future. It’s a breeding ground for new ideas. Only with new, fresh, future-facing ideas can we adapt to the speed at which our world is changing.

I had the privilege of working alongside some outstanding creative minds. We were looking to discover work that was inspired in its thinking and innovative in its expression. Work that broke the mould. This year’s Cannes Film jury unearthed 14 brilliant Gold Lions from 3,191 entries and awarded 100 Lions in total.

The recurring theme this year was “MEN.” The man who walked around the world. The most interesting man in the world. Men’s love of soccer. Men’s love of cars. Men’s love of beer. A men’s football match replayed. Dove Men and men with balls.

But there was one man who stood out from the others. The man your man could smell like. A masterpiece by Tom Kuntz and Wieden + Kennedy Portland for Old Spice Body Wash. The spot features the finely sculpted torso of actor Isaiah Mustafa

Chief.Creative.OfficerLeo Burnett Worldwide

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FILE IS BUILT AT: 100%THIS PRINT-OUT IS NOT FOR COLOR.

Nick LawNoneNoneNoneNoneNoneErica JensonAlison ReillyNoneNone

Executive Creative Director:Creative Director:

Associate Creative Director:Art Director:Copywriter:

Art Buyer:Print Production:Studio Manager:

Account Executive:Traffic:

8.75” x 10.75”

8.5” x 10.5”

None

8” x 10”

0” x 0”

Bleed:

Trim 1:

Trim 2:

Live:

Gutter:

Job Number: U0020

350 West 39th StreetNew York, NY 10018

212.946.4000

Client:

Media:

Photographer:

Illustrator:

Insertion Date:

E.C.D. C.D. A.C.D A.D. C.W.

STUDIO PRODUCTION TRAFFIC ACCOUNT EX. ART BUYER

Round:

Project Title: Cannes Souvenir Journal 4CP

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Version: A

Publications: None

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CANNESLIONS2010 | 5

GREENBERGChairman.&.CEO

R/GA

BOB

INTEGRATED GRAND PRIX

I have always been a huge fan of the Bauhaus, and one of its key tenets is that the sum is greater than the individual parts. It is critical to the Integrated category that each of the individual parts of the campaign be brilliant, but also integrated in a way that delivers something much bigger than the individual pieces. Nike’s “Livestrong” campaign did just that: amazing print, outdoor, television, web films, events and even a new invention, the Chalkbot, to integrate the campaign messages right into the Tour de France itself. The Livestrong Foundation has been a source of inspiration for many people fighting cancer, and because of the incredible work of Wieden+Kennedy, the Foundation will continue to encourage people to participate and donate to a truly great cause.

GRAND PRIX FOR GOOD

It was an honor to judge this category because one thing our industry does very well is their work for non-profits. After evaluating all the Gold non-profit winners, the entry we chose truly stood out. It finally delivered on one of the most difficult creative challenges: interactive storytelling. As judges, we’d all seen numerous examples of bad “choose an ending” stories, in film and otherwise. However, the “Choose a Different Ending” project from Abbott Mead Vickers BBDO on behalf of UK’s Metropolitan Police to combat knife violence worked on every level. It was well produced, emotional and felt brutally real. It was designed to change behavior. And the brilliance of this campaign is that the format was so simple. It can easily be exported globally, and adapted to support other non-violence campaigns.

T he Titanium, Integrated and Grand Prix for Good Jury provided a driver’s seat view into all of the exciting

changes happening in our business.

The twelve months leading up to Cannes were pivotal because technology has disrupted everything, while the global economic downturn has forced change to happen faster than at any other time that I have been in the advertising business. Consumers now behave in dramatically different ways, and clients are in the process of changing to better align with their customer’s lives. Not unlike other industries, advertising agencies have been slow to change. However, all of my fellow jurors have made this transition and are moving our industry forward. I would like to personally thank them all for their leadership, talent and friendship.

TITANIUM GRAND PRIX

Best Buy’s “Twelpforce” from Crispin Porter + Bogusky was a truly innovative idea. It sought to solve the problem of how to improve customer service and loyalty. And the insight was making the Best Buy associates smarter by creating a direct relationship between them and the consumer. By using technology and social media tools, associates are able to communicate and answer consumer questions throughout the purchase cycle, either online, through mobile devices, or even at the point of purchase. It moves the industry forward by deploying a new set of familiar tools to solve an old problem of big box retailers, a reputation for poor customer service.

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GRAND PRIX & WINNER

TITANIUM LIONTitle:.“Facebook.Showroom”

Client:.IKEA

Agency:. FORSMAN & BODENFORSGothenburg,.Sweden

TITANIUM GRAND PRIXTitle:.“Twelpforce”

Client:.Best.Buy

Agency:..CRISPIN PORTER+BOGUSky. Boulder,.USA

TITANIUM

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CANNESLIONS2010 | 7

GRAND PRIX

“LIVESTRONG”Client:.Nike.Livestrong.Foundation

Agency:..WIEDEN+kENNEDy..Portland,.USA

INTEGRATED

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8 | CANNESLIONS2010

GOLDTITANIUM / INTEGRATED

“WE ChOOSE ThE MOON”Client:.John.F..Kennedy.Presidential.Library

Agency:..ThE MARTIN AGENCy. Richmond,.USA

“ChOOSE A DIFFERENT ENDING”

Client:.The.Metropolitan.Police.. Anti-Knife.Campaign

Agency:. ABBOTT MEAD VICkERS BBDO. London,.UK

“REPLAy”Client:.Gatorade

Agency:.. TBWA\ChIAT\DAy. . . . Los.Angeles,.USA

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CANNESLIONS2010 | 9

SILVER

1. “SUPPORT SCENT”

Client:.Guide.Dogs.Australia

. Agency:..CLEMENGER BBDO

. . Melbourne,.Australia

2.“yELLOW ChOCOLATE”

. Client:.Yellow.Pages

. Agency:..COLENSO BBDO

. . Auckland,.New.Zealand.

3. “REAL RACING GTI”

. Client:.Volkswagen.2010.GTI

. Agency:..AkQA Washington.DC,.USA

4. “PEE IN ThE ShOWER”

. Client:.SOS.Atlantic.Forest.Foundation

. Agency:..F/NAzCA SAATChI & SAATChI São.Paulo,.Brazil

1

2

3

4

TITANIUM / INTEGRATED

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Y&R New York won 13 awards at Cannes this year. Which means it was the second best advertising agency in the world. Sure, some people might say that means they weren’t the best. But of all the second best agencies in Cannes this year, they were definitely the best. In the world.

Y&R. Best in the world atbeing second best in theworld at Cannes.

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CANNESLIONS2010 | 11

KAMENChairman,.CEO

@radical.media

JON

Judging the work is definitely a slightly different discipline than other categories. One can easily be distracted by incredible execution, but perhaps not in the specific genre of Craft it was either entered in or, upon spirited debate, actually deserving of the recognition. It was with great relief when the jewels in the rough kept emerging from the endless entries.

We ultimately ended up with an outstanding body of work to honor for the first Film Craft Lions. The Grand Prix “The Gift” for Phillips was superlative in every regard but the other Lions, both Gold, Silver and the occasional Bronze were critical accomplishments in their own right. Too bad we couldn’t screen them all on the final night; they deserved it.

Call me Mr. Lucky. Truthfully, I had an incredible, capable and dedicated Jury that hung in there despite all the temptations of Cannes. I think we accomplished what I personally set out to do, which was to firmly establish the Film Craft category and set a high bar for future entries to be judged.

And in spite of it all, we managed to have a damn good time doing it...

Merci.

I t’s always flattering to be invited to be a juror for an awards show, even more so when asked to be the President of a

Jury at Cannes. Months in advance, you have a great excuse for everything else that wants to interfere with your commitment, until the date nears and the only thing you worry about is a conflict in your schedule. But no worries, Film Craft was a first time category for the Festival, and the expectation of the number of entries was low, therefore we wouldn’t need that many days and we didn’t require that many jurors. Boy, were they wrong...

Surprisingly, the popularity of the category created an overwhelming number of entries. From an expected 450 to almost 1200, suddenly our modest, quaint little task became a full on responsibility, with the days for judging expanding and the realization putting a damper on anyone’s social plans for the week. Needless to say, my co-jurors dutifully showed up (minus one) and with a swift replacement, we were ready to begin the daunting task.

While none of us knew exactly what to expect in terms of the quality of the entries, we were all determined to create a benchmark for a new category and define it for the future. Hopefully the work entered (as is always the case) would warrant the effort. Craft is greatly appreciated but often overlooked in the circuit of advertising awards. It’s been a personal quest for me since I was a founder of the AICP Show, which was all about Craft, nearly twenty years ago. I must say I was also fortunate to have been bestowed a Jury that was equally enthusiastic and committed to defining the category.

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2010_Cannes_Ads_FINAL.indd 1 8/10/10 12:07:38 PM

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CLIENT: BBDOPRODUCT: CannesJrlAdJOB#: 5935SPACE: HalfPage4CBLEED: 8.75”x10.75”TRIM: 8.5”x10.5”SAFETY: 8”x10”GUTTER: NonePUBS: CannesJrlISSUE: NoneTRAFFIC: NoneARTBUYER: NoneACCOUNT: NoneRETOUCH: NonePRODUCTION: DesireePrincipe-AloiARTDIRECTOR: MattSorrellCOPYWRITER: JessicaCoulter

ThisadvertisementwaspreparedbyBBDONewYork

FontsGotham(Light),HelveticaNeue(75Bold)GraphicName ColorSpace Eff.Res.Offices3REV2.ai,BBDO_NEWLOGO_9_7_10.ai

Filename:GOX_AOA_5937_V4Proof#:4Path:Studio:Volumes:Studio:MECHANIC...A_5937_Mechanicals:GOX_AOA_5937_V4 Operators:Danna,Sherry/Wolcott,Catherine

InkNamesCyanMagentaYellowBlack

Created:9-1-20102:13PMSaved:9-8-20102:20PMPrinted:9-8-20102:20PMPrintScale:None

**

*With the exception of BBDO Sacramento.

You have 258 days to get it together, Ronnie Brogan.

Tick tock.

X1A

S:8”S:10”

T:8.5”T:10.5”

B:8.75”B:10.75”

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AWARD AGENCy ADVERTISER TITLE PRODUCTION COMPANy

Grand.Prix Wieden.+.Kennedy.Portland P&G.Old.Spice “The.Man.Your.Man.Could.Smell.Like” MJZ.L.A.

Gold BBH.New.York Unilever.Axe.Shower.Gel “Clean.Your.Balls” Station.Film.Culver.City

Gold Conill.Saatchi.&.Saatchi New.Cinema.Film.Festival “Crying” Parana.Films.L.A.

Gold.Campaign Droga5 Puma “Hardchorus”,.“Hardchorus.Italy” Knucklehead.London

Gold Saatchi.&.Saatchi.N.Y. General.Mills.Fruit.Snacks “Replacement” MJZ.L.A.

Gold TBWA\Chiat\Day.L.A. Gatorade “Replay” Caviar.L.A.

Gold.Campaign TBWA\Chiat\Day.N.Y. Vonage “Karen”,.“Rattle”,“Dinner.Plans” Biscuit.Filmworks.L.A.

Silver.Campaign Arnold.Worldwide.Boston American.Legacy.Foundation

“Customer.Service”,.“Lecture.Hall”,..“Big.Business”,“PR”,.“Problem.Solving” Smuggler.N.Y.

Silver.Campaign. DDB.Chicago Bud.Light.Beer “Amy”,.“Entrance”,.“Paintball”,..“Pillow.Fight”,.“Ice.Fishing” MJZ.L.A.

Silver. JWT.New.York Macy’s “Yes,.Virginia” The.Ebeling.Group.N.Y.

Silver. TBWA\Chiat\Day.N.Y. Skittles.Sweets “Plant” Smuggler.Hollywood

Silver. TBWA\Chiat\Day.N.Y. Absolut.Vodka “I’m.Here” MJZ.L.A.

Silver.Campaign Wieden.+.Kennedy.Portland P&G.Old.Spice “Different.Scents.for.Different.Gents”,..“Kiss” MJZ.L.A.

Silver. Y&R.New.York Land.Rover “Sword.Collector” O.Positive.Films.N.Y.

Bronze AgencyTwoFifteen.S.F. Microsoft.Xbox “The.Life” MJZ.L.A.

Bronze BBDO.New.York Mars.Snickers “Road.Trip” MJZ.N.Y.

Bronze BBDO.New.York HBO “The.Affair” Biscuit.Filmworks.L.A.

Bronze.Campaign BBH.New.York GMAC.Financial.Services “Pony”,.“Truck” Hungry.Man.N.Y.

Bronze DDB.Chicago McDonald’s.Coffee “Joe.and.Frank” MJZ.L.A.

Bronze.Campaign Deutsch.Los.Angeles DirecTV “Tube.Socks”,.“Promise.Land”,..“Referee”,.“Time.Travel” Tool.of.North.America.CA

Bronze.Campaign EuroRSCG.New.York Dos.Equis.Beer “Treasure.Chest”,.“Ice.Fishing” @radical.media.N.Y.

Bronze.Campaign Grey.New.York NFL “Ballet”,.“Playmate”,.“NASA”,.“Zeus” Rock.Paper.Scissors.N.Y.

Bronze R&R.Partners.Las.Vegas Las.Vegas.Tourism “Chinchilli.Day.La.Revolution” Hungry.Man.L.A.

Bronze Saatchi.&.Saatchi.N.Y. JCPenney “Return.to.the.Doghouse” Hungry.Man.N.Y.

Bronze Saatchi.&.Saatchi.N.Y. Luvs.Diapers “New.Kid” Station.Film.Culver.City

Bronze TBWA\Chiat\Day.N.Y. Skittles.Sweets “Hourglass” Smuggler.Hollywood

Bronze TBWA\Chiat\Day.N.Y. Skittles.Sweets “Tube.Sock:.30” SmithandJones.CA

Bronze TBWA\Chiat\Day.N.Y. McDonald’s.Coffee “Baby” MJZ.L.A.

Bronze.Campaign TBWA\Media\Arts.Lab.L.A. Apple “Broken.Promises”,.“Time.Traveler”,.“Legal.Copy” Epoch.Films.Beverly.Hills

Bronze Venables.Bell.&.Partners.S.F. Intel “Rockstar” Imperial.Woodpecker.CA

Bronze.Campaign Wieden.+.Kennedy.Portland P&G.Olympic.Sponsorship “Kids”,.“You’ll.Never.Walk.Alone” MJZ.L.A.

Bronze Wieden.+.Kennedy.Portland Levi’s.Jeans “O.Pioneers!” The.Directors.Bureau.CA

Bronze.Campaign Y&R.New.York LG.Mobile.Phone.Misuse.Awareness

“Unicorn”,.“Locker.Room”,.“Angry”,.“Catfight” SmithandJones.CA

Bronze.Campaign Y&R.New.York Virgin.Atlantic “Beauty.Sleep”,.“Becoming”,.“Impatient” O.Positive.Films.N.Y.

FILM

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AWARD AGENCy ADVERTISER TITLE CATEGORy

Titanium.Grand.Prix.. Crispin.Porter.+.Bogusky.Boulder Best.Buy “Twelpforce” _______________

Integrated.Grand.Prix .Wieden.+.Kennedy.Portland Nike.Livestrong.Foundation “Livestrong” _______________

Gold TBWA\Chiat\Day.L.A. Gatorade “Replay” _______________

Gold The.Martin.Agency.Richmond

John.F..Kennedy.Presidential.Library “We.Choose.the.Moon” _______________

Silver AKQA.Washington Volkswagen “Real.Racing.GTI” _______________

Bronze BBDO.New.York HBO “Imagine” _______________

Bronze Grey.New.York Canon “Beyond.the.Still” _______________

Bronze JWT.New.York Microsoft “Brand.Journalism” _______________

Bronze JWT.New.York Macy’s “Yes,.Viginia” _______________

Bronze Ogilvy.New.York Shredded.Wheat “Palace.of.Light” _______________

TITANIUM & INTEGRATED


Silver.Campaign Y&R.New.York VH1 “Rapper”,.“Latino”,.“Blues”,.“Pop.Diva” Eamo.-.Illustrator

Silver.Campaign Y&R.New.York VH1 “Rapper”,.“Latino”,.“Blues”,.“Pop.Diva” Craft.-.Illustration

PRESS


Grand.Prix.Campaign Anomaly.New.York Diesel.Jeans“Smart.May.Have.the.Brains”,.“Smart.Critiques”,..“Smart.Had.One.Good.Idea”

Billboards.&.Street.Furniture

Gold BBDO.New.York HBO “Cube.Film.Installation” Ambient.Digital.Outdoor

Silver Wieden.+.Kennedy.N.Y. ESPN “Interactive.Storefronts” Ambient.Digital.Outdoor

Bronze Johannes.Leonardo.N.Y. Daffy’s. “Underground.Puzzle” Ambient.Transit

OUTDOOR


Bronze Alec.Brownstein.N.Y. Alec.Brownstein “The.Google.Job.Experiment” Corporate.Identity/Self.Promotion

Bronze BBDO.N.Y./.The.Barbarian.Group.N.Y.. HBO “www.HBOIMAGINE.com” Digital.Design/Websites.

Bronze BBDO.New.York HBO “Cube.Film.Installation” Environmental.Design

Bronze R/GA.New.York B&N.E-Book.Reader “Nook” Large.Scale.Corporate.Identity.Schemes

Bronze The.Brand.Union.N.Y. Barbie.Flagship.Store “House.of.Barbie.Shanghai” Environmental.Design

Bronze Wolff.Olins.N.Y. AOL “AOL.Rebrand” Large.Scale.Corporate.Identity.Schemes

DESIGN

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AWARD PRODUCTION FIRM ADVERTISER TITLE AGENCy

Gold MJZ.Los.Angeles Absolut.Vodka “I’m.Here” TBWA\Chiat\Day.N.Y.

Gold MJZ.Los.Angeles Xbox.Halo.3. “The.Life” AgencyTwoFifteen.S.F.

Silver Biscuit.Filmworks.L.A. James.Boag’s.Pure.Lager “The.Island” Revolver.Sydney

Silver Hungry.Man.N.Y. Stella.Artois “Pirate.Paper.Boat” Mother.London

Silver JWT.New.York Macy’s “Yes,.Virginia” JWT.N.Y.

Silver Leo.Burnett.USA Allstate.Insurance “Speech” Leo.Burnett.USA

Silver MJZ.Los.Angeles Absolut.Vodka “I’m.Here” TBWA\Chiat\Day.N.Y.

Silver MJZ.Los.Angeles Old.Spice.Body.Wash “The.Man.Your.Man.Could.Smell.Like”. Wieden.+.Kennedy.Portland

Silver MJZ.Los.Angeles Xbox.Halo.3. “The.Life” AgencyTwoFifteen.S.F.

Silver Saatchi.&.Saatchi.N.Y. Luvs.Diapers “New.Kid” Saatchi.&.Saatchi.N.Y.

Silver.Campaign Y&R.New.York Land.Rover “Cat.Sitter”,.“Sword.Collector” Y&R.N.Y.

Silver Y&R.New.York VH1 “Anti-Rock.Star” Y&R.N.Y.

Bronze Anonymous.Content.CA Levi’s “Go.Forth” Wieden.+.Kennedy.Portland

Bronze MassMarket.N.Y. Nike “Human.Chain” Wieden.+.Kennedy.Portland

Bronze MJZ.Los.Angeles Barclays.Bank “Fake” Venables.Bell.&.Partners.S.F.

Bronze Wieden.+.Kennedy.N.Y. Nike/Jordan.Brand “Slap” Wieden.+.Kennedy.N.Y.

FILM CRAFT

DIRECTAGENCy ADVERTISER TITLE CATEGORy

Droga5.New.York Puma “Hardchorus” Traffic.&.Brand.Building

AWARD AGENCy ADVERTISER TITLE PRODUCTION COMPANy

Gold.Campaign EuroRSCG.New.York Dos.Equis.Beer .“Halloween”,.“Standard”.“Cinco”,.“Signs”

Pomann.Sound.N.Y...Berwyn.Editorial.N.Y.

Gold. Lapiz.Chicago P&G.Bounty “Battle” Jira.Productions.Chicago

Gold.-.Best.Use.of.Music Lapiz.Chicago P&G.Bounty “Battle” Jira.Productions.Chicago

Gold Y&R.New.York Craftsman.Tools “Universe.Diorama” Sonic.Union.N.Y.

Gold.-.Best.Scriptwriting Y&R.New.York Craftsman.Tools “Universe.Diorama” Sonic.Union.N.Y.

Silver.Campaign Y&R.New.York Craftsman.Tools “Bottomless.Pit”,.“Gary’s.Ladder”,.“Knowledge.Shelf” Sonic.Union.N.Y.

Silver.Campaign.-.Best.Scriptwriting Y&R.New.York Craftsman.Tools “Bottomless.Pit”,.“Gary’s.Ladder”,.“Knowledge.Shelf” Sonic.Union.N.Y.

Bronze Creature.Seattle Seattle’s.Best.Coffee “Overpromising.Guy” Bartradio.Seattle

Bronze.-.Best.Scriptwriting Creature.Seattle Seattle’s.Best.Coffee “Overpromising.Guy” Bartradio.Seattle

Bronze DeVito/Verdi.New.York Ehrlich.Pest.Control “Calm” Headroom.Digital.Audio.N.Y.

RADIO

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PRAWARD AGENCy ADVERTISER TITLE CATEGORy

Grand.Prix TBWA\Chiat\Day.L.A. Gatorade “Replay” Consumer.Goods

Gold Fleishman-Hillard.St..Louis.... Papa.John’s.Pizza “Riding.Shotgun.With.Papa” Best.Integrated.Campaign

Gold TBWA\Chiat\Day.L.A. Gatorade “Replay” Best.Use.of.Live.Events

Silver Civic.Entertainment.Group.N.Y...... HBO “Pacific.National.Honor.Flight” Best.Use.of.Live.Events

Silver Fleishman-Hillard.St..Louis.... Papa.John’s.Pizza “Riding.Shotgun.With.Papa” Retail.&.E-Commerce

Silver Ogilvy.PR.Washington.D.C. Ford.Motor.Company “Sociable.Drive” Corporate.Communication

MEDIAAWARD AGENCy ADVERTISER TITLE CATEGORy

Gold Grey.New.York Canon.Cameras “Beyond.the.Still” Best.Use.of.Branded.Content

Silver AKQA.Washington.D.C. Volkswagen “Real.Racing.GTI” Best.Use.of.Other.Digital.Media

Silver TBWA\Chiat\Day.L.A. Gatorade “Replay” Best.Use.of.Branded.Content

Silver Wieden.+.Kennedy.Portland Nike.Livestrong.Apparel “Chalkbot” Best.Use.of.Large.Scale.Ambient

Bronze BBDO.New.York Starbucks.Aids.Fundraising “Starbucks.Love.Project” Charities,.Public.Awareness.Messages

Bronze Fallon.Minneapolis SYFY.Channel “Follow.the.White.Rabbit” Best.Use.of.Integrated.Media

Bronze Goodby.Silverstein.&.Partners Doritos “Concert.in.a.Bag” Best.Use.of.Online.Advertising

Bronze Y&R.New.York Cellular.South “Y’all.vs.Us” Best.Use.of.Sponsorship

PROMO & ACTIVATIONAWARD AGENCy ADVERTISER TITLE CATEGORy

Grand.Prix TBWA\Chiat\Day.L.A. Gatorade “Replay” Best.Integrated.Promotional.Campaign

Gold BBDO.New.York HBO “Imagine” Best.Use.of.Internet/Online

Gold TBWA\Chiat\Day.L.A. Gatorade “Replay” Sponsorship/Partnership.Campaign

Silver BBDO.New.York HBO “Imagine” Event.&.Field.Marketing

Silver BBDO.New.York HBO “Cube.Film.Installation” Ambient.Promotion:.Large.Scale

Silver BBDO.New.York HBO “Cube.Film.Installation” Best.Use.of.Other.Digital.Media

Silver Grey.New.York Canon.Cameras “Beyond.the.Still” Best.Use.of.Games

Bronze Crispin.Porter.+.Bogusky.Boulder Burger.King “Augmented.Reality.Banners” Best.Use.of.Internet/Online

CyBERAWARD AGENCy ADVERTISER TITLE CATEGORy

Grand.Prix Wieden.+.Kennedy.Portland Nike.Livestrong.Foundation “Chalkbot” Other.Interactive.Digital.Solutions

Gold BooneOakley.Charlotte BooneOakley “Boone.Oakley” Websites.&.Microsites

Gold The.Martin.Agency.Richmond John.F..Kennedy.Presidential.Library

“We.Choose.the.Moon” Websites.&.Microsites

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Silver @radical.meda American.Recordings/.Lost.Highway “Johnny.Cash.Project” Websites.&.Microsites

Silver BBDO.New.York HBO “HBO.Imagine” Craft.-.Best.Use.of.Video

Silver BBH.New.York Unilever.Axe “VHA” Banners.&.Other.Rich.Media

Silver Crispin.Porter.+.Bogusky.Boulder Brammo.Motorcycle “Shocking.Barack” Websites.&.Microsites

Silver SapientNitro.Miami Autotrader “Autotrader” Other.Interactive.Digital.Solutions

Silver The.Martin.Agency.Richmond John.F..Kennedy.Presidential.Library “We.Choose.the.Moon” Craft.-.Animation

Silver The.Martin.Agency.Richmond John.F..Kennedy.Presidential.Library “We.Choose.the.Moon” Craft.-.Illustration/.

Graphic.Design

Silver.Campaign Y&R.New.York Virgin.Atlantic“Massage”,.“Becoming”,.“Beauty.Sleep”,.“Impatient”,.“Five.Things”

Banners.&.Other.Rich.Media

Bronze BBH.New.York Unilever.Axe.Rise “Wake.Up.&.Stay.Alert” Banners.&.Other.Rich.Media

Bronze BBH.New.York Unilver.Axe “VHA” Craft.-.Best.Music/.Sound.Design

Bronze Crispin.Porter.+.Bogusky.Boulder Burger.King “Dollar.Holiday” Websites.&.Microsites

Bronze Crispin.Porter.+.Bogusky.Boulder Burger.King “Value.Menu” Banners.&.Other.Rich.Media

Bronze Crispin.Porter.+.Bogusky.Boulder Best.Buy “Twelpforce” Websites.&.Microsites

Bronze Crispin.Porter.+.Bogusky.Boulder Burger.King “Dollar.Holiday” Craft.-.Best.Copywriting

Bronze Evolution.Bureau.San.Francisco Skittles “Mob.the.Rainbow” Other.Interactive.Digital.Solutions

Bronze Goodby.Silverstein.Partners.SF HP “Summit.on.the.Summit” Websites.&.Microsites

Bronze Goodby.Silverstein.Partners.SF HP “Summit.on.the.Summit” Interface.&.Navigation

Bronze Goodby.Silverstein.Partners.SF Sprint “Now.Clock” Banners.&.Other.Rich.Media

Bronze McCann.Erickson.NY Golden.Grahams “Golden.Grant” Websites.&.Microsites

Bronze MONO.Minneapolis Blu.Dot “Real.Good.Experiment” Other.Interactive.Digital.Solutions

Bronze SapientNitro.Miami Wall’s.Ice.Cream “Smile.Activated.Vending.Machine”

Other.Interactive.Digital.Solutions

Bronze Syrup.New.York Puma “Museum.of.Power” Craft.-.Photography

Bronze TBWA\Chiat\Day.L.A. Pepsi “Refresh” Digitally.Led.Integrated.Campaign

Bronze TBWA\Chiat\Day.L.A. Gatorade “Replay” Digitally.Led.Integrated.Campaign

Bronze The.Martin.Agency.Richmond John.F..Kennedy.Presidential.Library “We.Choose.the.Moon” Craft.-.Interface.&.

Navigation

Bronze Walrus.New.York Maloney.&.Porcelli “Expense-A-Steak” Websites.&.Microsites

Bronze Wieden.+.Kennedy.Portland Dante’s.Inferno.Video.Game “Highway.to.Hell” Digitally.Led.Integrated.Campaign

CyBER

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“With our sponsorship, the agency remains fully invested in embracing the next generation of global ad talent.”

In addition to sponsoring the event, Draftfcb selected 12 students to participate in one of its internship programs during the next year.

The importance and impact of the RHA can easily be understood by one of the U.S. students, Lydia Magyar of Brown University, who comments about her experience:

To participate in the 2010 RHA was to touch the epicenter of the ad world and take the pulse of a rapidly changing, impossibly dynamic industry. The energy in our classroom, or ‘the den’, was too high for its four walls. The seven days were too long to have been only one week. Industry greats (and personal heroes) gave us their time, their insight, their story – and challenged us to reinterpret success in an acutely different, digital reality. One highlight was a video/twitter project proposed by RHA sponsor, Draftfcb, that gave us a chance to work together and produce meaningful (and creative) documentation of the experience. It is safe to say that we all left inspired by both the enthusiasm of the international group and the generosity of those who made it possible, especially tutors Rick Boyko and Clive Challis.

For information on the 2011 Hatchuel Academy visit www.canneslions.com

T he Roger Hatchuel Academy (RHA) was established in 2003 to provide a forum where a select group of students

(ages 18-23) from around the world can interact, learn and be inspired by industry leaders during the week of the Cannes Advertising Festival. Thirty-four students came to Cannes this June to participate in this intensive week of learning.

Rick Boyko, Director of VCU Brandcenter, has served as the Dean of the Academy for the past three years. “The Academy is an amazing opportunity for 30 students from around the world to experience the Festival,” says Boyko.

Each day, industry leaders, judges and Lion winners address the students. Clive Challis, Head of Advertising at the Central Saint Martins School in London, guides the students behind the scenes, takes them to every award ceremony and leads the discussions about all the work they see. “He is an excellent tutor,” says Boyko, “At week’s end, the students are transformed into advertising and marketing advocates who all say the experience was life changing.”

The 2010 Roger Hatchuel Academy was sponsored by Draftfcb. “Because Draftfcb has an unrelenting focus on creating world-class ideas that change consumer behavior, we understand the critical need to develop fresh talent to course through our industry,” explained Jonathan Harries, Vice Chairman and Global Chief Creative Officer of Draftfcb.

STUDENT.PROGRAM:. ThE ROGER hATChUEL ACADEMy

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MANIKASGlobal.Retail.Promotions.Officer

Draftfcb

TINA

In today’s world—where consumers’ voices can be heard loud and clear and mass communication can drown out messaging—promotion and activation programs like “Replay” continue to succeed for one simple reason. They give brands the opportunity to connect people despite economic or physical borders, and ideas like this—ideas that spread—win.

Leading this jury of my peers—some of the world’s creative minds—was a privilege and an honor. As we came together to evaluate this year’s entries, I challenged everyone to put aside their biases in order to choose the top pieces of work whose ideas and executions were creatively innovative, and they did so beautifully.

The jury’s responsibility for selecting the best work has implications that live on far past the closing of the Festival. Decisions made there continue to provide new benchmarks for excellence in the category. This year especially signified the increased importance of our craft with the award’s name change to “promo and activation.” This is a more holistic focus on driving “action” anywhere along the consumer decision journey regardless of channel. It’s a subtle change, but telling in that our work, now more than ever, must have an equal seat at the table to affect behavior and deliver true brand value.

Simply put, the jury was wonderful and patient, as they pored over the 1,595 submissions in this category. I extend my gratitude to each of them for their hard work, honest opinions and tireless passion.

I was told that serving as jury president would be exhilarating and exhausting. Cannes did not disappoint. But ultimately I returned to the office recharged and brimming with ideas. I hope the work we honored in the south of France has the same effect on you.

O ne number stood out in this year’s Promo and Activation category: 43.

Forty-three represents the growth percentage of entries in this year’s competition. And much like the category’s name change, which gave equal billing to Activation, the significant increase in entries represents a shift in the overall attitude toward one of the few disciplines that has the ability to immediately impact consumer behavior and incite engagement.

Though the world economy continues to influence marketing budgets and decisions across the industry, clients remained focused on accountable marketing programs that drive their business. This focus has challenged both agencies and clients to partner closely to develop strategic, well-executed programs that push innovation, drive the category forward and engage consumers in new and exciting ways.

It should come as no surprise that such entries at Cannes rise above the rest and make a lasting impression with consumers and jurors. They’re all about great ideas and great execution, and this year’s Grand Prix winner, Gatorade’s “Replay”, truly set itself apart.

“Replay” was fresh. Its insight and strategy were rich and compelling, yet at the same time, its core truth was transparent: people want to relive key sporting moments from their past. It’s an idea that is universally true to Gatorade’s consumers, regardless of nationality or sport. The notion of replaying a past event united consumers and motivated them to interact with the brand, allowing Gatorade to reclaim its heritage as the original sports drink.

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“REPLAy”Client:.Gatorade

Agency:.TBWA\ChIAT\DAy..........Los.Angeles,.USA

GRAND PRIXPROMO / ACTIVATION

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GOLDPROMO / ACTIVATION

1.“REPLAy”

. Client:.Gatorade

. Agency:.TBWA\ChIAT\DAy

. . Los.Angeles,.USA

2. “IMAGINE”

. Client:.HBO

. Agency:.BBDO NEW yORk

. . . . New.York,.USA

3.“LAST CALL”

. Client:.NBC.Universal.Global.Networks

. Agency:.JUNG von MATT

. . . . Hamburg,.Germany

1

2 3

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GOLD

4.“AUDITORIUM”

WINNER.OF.TWO.GOLD.LIONS

. Client:.Heineken.Italia.Beer

. Agency:.JWT ITALIA

. . Milan,.Italy

6. “NOThING SOFT GETS IN”

. WINNER.OF.TWO.GOLD.LIONS

. Client:..Toyota.Motor.Corporation

. Agency:.SAATChI & SAATChI

. . Sydney,.Australia

4

5

6

5. “WhERE WILL 100 000 CONDOMS END UP?”

Client:.The.Stockholm.County.Aids.Prevention.Programme

Agency:.ESTER. Stockholm,.Sweden

PROMO / ACTIVATION

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GEISSBUHLERSenior.Partner.

C&G Partners, New York

STEFF

Our Grand Prix, the IQ font created for Toyota, was brilliant in every aspect. The idea of creating a typeface designed by a car, while showing off its agility and turning radius, was innovative, functional, extremely well conceived and executed and created a usable, beautiful and elegant type font, while promoting a cute and sexy car. Only a designer’s brain could have conceived of this connection between the attributes of a car and typography.

So, in order to win at Cannes you should follow these few and simple steps:

1. Get a great project and an innovative idea.

2. Find the best, most beautiful way to convey the idea by designing every aspect towards the ultimate result, which solves the client’s problem in a surprising, disruptive way.

3. Sell the idea to your client and convince them that this will do great things for them. (If it is a truly brilliant concept, it will probably sell itself).

4. Select the very best people, media and technique to execute the idea.

5. Enter the project in the best way to get the idea across on a single board.

Adding support material elaborating on the idea, such as a video, actual samples, photography, etc. will enhance your entry’s chances to win. However, the jury doesn’t fall for beauty without substance.

I wish you the best of luck! That also helps.

y es you Cannes! I was a juror for the inaugural Design category in Cannes in 2008 and in 2009 at Spikes Asia

in Singapore. Through these experiences, I had a pretty good idea of what to expect. The best was, however, chairing a very smart, open, interested and interesting jury. I lucked out. The members were from very different parts of the world, Asia, Africa, all over Europe, Russia, South and North America, and India, which resulted in a lot of interesting discussions and cultural exchanges, but also a lot of humor and fun.

For those of you who think it is a walk in the park, or beach in this case, let me tell you that judging the Design Lions is hard work. Five days of approximately eight hours a day of being indoors, concentrating on all the submitted work, while the sun is shining on the harbor of this paradise called Cannes and your spouse is frolicking on the Cotes D’azur.

Design is a vital and integral part of advertising. I’m an owner of a design firm in New York and obviously interested in the subject. Design is growing in leaps and out-of-bounds and is an important element in every creative expression.

The submitted work was better than two years ago and although still very much advertising oriented, the level of the best was very high. Interestingly enough, there wasn’t any particular country that stood out. The top five winners, for example, are from Brussels, Stockholm, London, Tokyo and Mumbai. What rose to the top were innovative ideas, unusual concepts and work with an element of surprise that was beautifully realized and executed.

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ONLINE ADVERTISING CAMPAIGNTitle:.“IQ.Font”

Client:.Toyota

Agency:.hAPPINESS BRUSSELS.....Brussels,.Belgium

GRAND PRIXDESIGN

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The Grand Prix went to Billboard Magazine, “Bono, Eminem, Amy, Britney, Marilyn,” for a genuinely fresh, immaculately art directed campaign from Almap BBDO Brazil. The visual engagement was outstanding. It captured the brand personality in such a compelling, original and intelligent way that it literally took you into the DNA of the magazine. This was pure design and a wonderful visual feast. This beautifully crafted work rewarded the reader with thought-provoking content.

There was a really strong showing this year from the UK, winning three Gold Lions. In print, you have the opportunity to have a one-to-one conversation with the reader. One brand that took full advantage of this opportunity was a highly insightful campaign, rooted in a comprehensive understanding of human behaviour, for UK retailer Dixons. It signaled a renaissance in writing. An inspired strategy that embraced the art of writing and the craft of pure art direction.

The jury also awarded 20 Silver and 37 Bronze Lions. A total of 67 Cannes Press Lions for major brands that included P&G, VW, Evian, PepsiCo and Kimberly-Clark.

Finally, may I record some personal words of thanks to my fellow jury. They made the judging process an inspiring experience. A shared passion for print became the sole guiding light in search for winners. We awarded the courageous.

The world’s best press elicits not only emotion, but participation. It gets read.

Newspapers and magazines are a personal choice and an emotionally led experience. Readers’ emotions develop

throughout their journey from front cover to back. Advertising has to break into the reader’s flow. Ideally, the way through is simple, visual and relevant. Great print has to credit the reader with intelligence and reward, inform, entertain and deliver something useful and meaningful to them. Strong visual engagement is vital to making a connection with the reader. You have to grab them by the eyeballs. This reflects the level of importance attributed to photographs, illustrations, powerful writing and imagery in press. People rapidly sift when they read. They make instant decisions. The way words and pictures combine and connect with the reader are vital to the success of an advertisement. Are they interested? Or will they just turn the page?

As always the Cannes Press category attracted the most entries. This year, the jury leafed through 4,820 entries from around the world. A world-class jury assessed work in 35 categories, from the four corners of the world, in search of the finest press advertising in our industry.

The best work was extremely fresh, both conceptually and executionally. The work that stood out made a strong emotional connection and treated viewers with the utmost respect. They were superbly engaging and invited you to involve yourself in the story.

From the total number of entries the jury awarded 10 prestigious Cannes Gold Lions and one highly coveted Grand Prix. That’s only 0.2 percent of the entries.

Chief.Creative.OfficerLeo Burnett Worldwide

TUTSSELMARK

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GRAND PRIXPRESS

“BONO”, “EMINEM”, “AMy”, “BRITNEy”, “MARILyN”

Client:.Billboard.Magazine

Agency:.ALMAPBBDO. São.Paulo,.Brazil

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GOLD

1. “hORSE”, “PORCELAIN”, “ROBOT”. Client:.Homecenter

. Agency:.y&R COLOMBIA

. . . . Bogota,.Colombia

2. “MOOSE”, “TREE”, “ROCk”

. Client:.Volkswagen

. Agency:.DDB GERMANy

. . . . Dusseldorf,.Germany

1

2

PRESS

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3. “FUNERAL”, “POkER”, “AIRPORT”

. Client:.Fuji.F70.Camera

. Agency:.RMG Gurgaon,.India

4. “SANDALS”, “MIDDLE ENGLAND”, “PIERS”

. Client:.Dixons.co.uk

. Agency:.M&C SAATChI

. . London,.UK

5.“TERMINATOR”, “TOy STORy”, “SPEED”, “GREMLINS”, “kING kONG”, “BACk TO ThE FUTURE”

. Client:.Volkswagen

. Agency:.DDB Uk

. . London,.UK

GOLD

3

5

4

PRESS

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6. “ABIGAIL”, “SAMUEL”, “TONy”, “kEIkO”, “GARy”

. Client:..St..John.Ambulance

. Agency:.BBh London,.UK

7. “SPIRITUAL GURU”, “ROyAL RAJPUT”, “kAThAkALI DANCER”

. Client:..Transasia.Papers

. Agency:.TAPROOT INDIA

. . Mumbai,.India

GOLD

6

7

PRESS

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8.“BONO”, “EMINEM”, “AMy”, “BRITNEy”, “MARILyN”

. Client:.Billboard.Magazine

. Agency:.ALMAPBBDO

. . São.Paulo,.Brazil

9. “LUThER kING”, “ChURChILL”, “GANDhI”

. Client:.Famous.Speeches.Collection

. Agency:..MARCEL PARIS Paris,.France

8

9

10

10. “RED P01”, “RED P02”, “RED P03”

Client:.VF.Europe/Wrangler

Agency:..FRED & FARID Paris,.France

GOLDPRESS

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GRAND PRIX

1. OUTDOOR GRAND PRIX CAMPAIGN

Title:.“Smart.May.Have.the.Brains”,.“Smart.Critiques”,..“Smart.Had.One.Good.Idea”.

Client:.Diesel.Jeans

Agency:..ANOMALy......................New.York,.USA

2. AMBIENT OUTDOOR GRAND PRIX

. Title:.“Andes.Teletransporter”.

. Client:.Cerveza.Andes.Beer

. Agency:.DEL CAMPO/ NAzCA SAATChI & SAATChI. . Buenos.Aires,.Argentina

1

2

OUTDOOR

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1. OUTDOOR CAMPAIGNTitle:.“King/Fool”,.“Yes/No”,..

“Glory/Failure”

Client:.Kleenex

Agency:.. JWT. London,.UK

2. OUTDOOR CAMPAIGNTitle:.“Pain”,.“Gifts”,.“Fear”

Client:.Reckitt.Benckiser./.Strepsils

Agency:..EURO RSCG ESPAñA. Madrid,.Spain

GOLD

1

2

OUTDOOR

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3. OUTDOOR CAMPAIGN. Title:.“Sofa”,.“Limo”,.“Swimming.Pool”

. Client:.Mars.Frolic.Dog.Biscuits Agency: CLM BBDO. . . Boulogne-Billancourt,.France

4. OUTDOOR CAMPAIGN. Title:.“Camera.Man”

. Client:.CNN.Turk Agency: DDB&CO.. . . Istanbul,.Turkey

GOLDOUTDOOR

3

4

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GOLDOUTDOOR

5. OUTDOOR CAMPAIGN. Title:.“Funny.Baby.1”,.“Funny.Baby.2”,... “Funny.Baby.3”,.“Funny.Baby.4”

. Client:.Chocolate.with.Whiskey Agency: DENTSU LATIN AMERICA. . São.Paulo,.Brazil

6. OUTDOOR CAMPAIGN. Title:.“Cow”,“Pole”,.“Hydrant”

. Client:.Nissan.Auto.Insurance Agency: LEW’LARA\TBWA. . São.Paulo,.Brazil

5

6

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GOLDOUTDOOR

7. OUTDOOR CAMPAIGNTitle:.“Romance.Novel”,.“Mystery.Novel”,.

“Chick.Lit”,.“Management.Book”

Client:.LG.ElectronicsAgency: y&R JAkARTA

. . . Jakarta,.Indonesia

8. OUTDOOR LION - AMBIENTTitle:.“Fresh.Stone-Age-Meat”

Client:.Bosch.International.RefrigeratorsAgency: DDB GERMANy

. . . Berlin,.Germany

7

8

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GOLDOUTDOOR

9. OUTDOOR LION - AMBIENT. Title:.“Snow.Stamp”

. Client:.Nestlé.Polo.Mints Agency: JWT. . London,.UK

10. OUTDOOR LION - AMBIENT. Title:.“Umbrella.Bags”

. Client:.The.Lotus.Charity Agency: GREy hONG kONG. . Hong.Kong

11. OUTDOOR LION - AMBIENT. Title:.“Water.Talks”

. Client:.Solidarites.International Agency: BDDP UNLIMITED. . Paris,.France

9

10

11

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GOLDOUTDOOR

12. OUTDOOR LION - AMBIENT. Title:.“Auditorium”

. Client:.Heineken Agency: JWT ITALIA. . . Milan,.Italy

13. OUTDOOR LION - AMBIENT. Title:.“Need.For.Speed?”

. Client:.X-Box.360 Agency: y&R SOUTh AFRICA. . . Johannesburg,.South.Africa

14. OUTDOOR LION - AMBIENT. Title:.“Singalong”

. Client:.T-Mobile Agency: SAATChI & SAATChI. . . London,.UK

12

14

13

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GOLDOUTDOOR

15. OUTDOOR LION - AMBIENT. Title:.“The.Swap”

. Client:.Coca-Cola.Zero Agency: McCANN ERICkSON. . Madrid,.Spain

16. OUTDOOR LION - AMBIENT. Title:.“Cube.Film.Installation”

. Client:.HBO Agency: BBDO NEW yORk. . New.York,.USA

17. OUTDOOR LION - AMBIENT. Title:.“Live.Panel.From.Billboard”

. Client:.Billboard.Magazine Agency: ALMAPBBDO. . São.Paulo,.Brazil

15

16

17

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Congratulations on your new Lion from all of us at Avrett Free Ginsberg. May you treasure it always.

885 Second AvenueNY, NY 10017-2205(212) 832-3800

CLIENT: CANNES CONGRATS AD

JOB NO.: 0-AFGG-019

SPACE UNIT: 4C (T: 8.5”W x 5.25”H, L: 8”W x 5”H)

PUBLICATIONS: CANNES SOUVENIR JOURNAL & AD AGE – 10/04/10

APPROVED DATETRAFFIC/PROOF READERPRODUCTION SUPERVISORDIRECTOR PRINT SERVICESART DIRECTORCOPYWRITERACCOUNT EXECUTIVEACCOUNT SUPERVISORMANAGEMENT SUPERVISORCREATIVE DIRECTORCLIENT

Date Created: 09/08/10 Artist: Mark

Proof: 05 Page: 01

Date Revised: 09/09/10 Artist: Mark

PRINTED AT 100%

ART FILE NAME MECH SCALE EFFECTIVE RESOLUTION2.tif 72/85% 413 dpi

42-17335208.tif 17/19% 1765 dpi

42-21101432.tif 18/22% 1648 dpi

892475812.tif 42% 667 dpi

2005AFGLogo_darker.eps 25% Illustrator eps

USA TODAYHelping cubs turn into Lions2011 USA TODAY Young Lions competition

• New in 2011: Seven teams for “Team USA”: Cyber, Film, Media, Print, Young Marketer, Hispanic Film and Hispanic Cyber.• Creative and Media contestants must be 28 years or younger: born after June 25, 1983.• Young Marketer contestants must be 30 years or younger: born after June 25, 1981.• Registration will take place in February; briefs will be sent in early March; winners announced in April.• Winning teams will be sent, all expenses paid, to the Cannes International Advertising Festival to compete in the

Young Lions competitions as “Team USA”.

Contact SUSAN LiLLeY, at [email protected] for entry details and to register.

What America Wants.worldmagsworldmags

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mailto:[email protected]


the top. The Wrangler website captured this best in my mind by marrying innovation, music, and an idea to showcase their clothes. It was a great way to spend 30 minutes.

I can’t wait to see what emerges next year as we continue to think more about invisible and seamless technology, real time experiences, and work that transcends geographic or budgetary boundaries. In terms of creativity, it really feels like the sky is the limit.

E very Cannes Jury begins the month of June with amission — let’s find the great work. Over time, we start to

see themes and trends emerge that shape our industry more than any single piece of work. This year was no different. There were just so many to talk about.

One theme was the rise in mobile. Awards were spread out across the globe with no one country really dominating, once again reminding us that anyone, anywhere can come up with a brilliant idea that succeeds and pushes our industry forward. The Internet has become just a small part of Cyber with mobile, outdoor, games, installations, and more redefining the category.

We saw a trend of the static page of the past moving into real-time experiences and then using technologies like Twitter, Facebook, the Internet — to then amplify those experiences to the people around us. Nike’s “Chalkbot” was a great example of this. People could tweet their messages of hope and then see them painted on the roads of the Tour de France. This campaign had been around for almost a year when we saw it, yet it still felt like the freshest idea at the festival.

Another great example of real time was “We Choose the Moon”, a website done for the John F. Kennedy Library and Museum to honor the anniversary of Apollo 11. This was a story from 40 years ago, retold in real-time through today’s technologies. The same way we were glued to our radios back then, we are now glued to our computers reading tweets, watching video, and experiencing that moment again in the present day.

But maybe the greatest example of this real-time trend was Cannes itself. People had an insatiable appetite to know what was going on at Cannes. What was the jury doing? What were our friends out there doing? And all of us had an uncontrollable impulse to let the world know what was going on through social media.

We were also reminded that the most innovative uses of technology are the ones we can’t see; and while creative success is defined by an ability to invent, it is those magical ideas whose technology enhances experiences that rise to

BENJAMINChief.Creative.Officer

Crispin Porter + Bogusky

JEFF

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GRAND PRIXCYBER

GRAND PRIX - DIGITALLy LED INTEGRATED CAMPAIGNTitle:.“The.Fun.Theory”

Client:.Volkswagen.Sweden

Agency:. DDB STOCkhOLM. Stockholm,.Sweden

GRAND PRIX - OThER INTERACTIVE DIGITAL SOLUTIONS

Title:.“Chalkbot”

Client:.Nike.Livestrong.Foundation

Agency:. WIEDEN+kENNEDyPortland,.USA

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GOLDCYBER

1. WEBSITES & MICROSITES. Title:.“Spring/Summer.Collection.2010”

. Client:.Wrangler.Europe

. Agency: kOkOkAkA

. . Gothenburg,.Sweden

2. WEBSITES & MICROSITES. Title:.“Uniqlo.Calendar”

. Client:.Uniqlo.Co.

. Agency: PROJECTOR

. . Tokyo,.Japan

3. WEBSITES & MICROSITES. Title:.“Samsung.Shakedown”

. Client:.Samsung

. Agency: FROM STOCkhOLM WITh LOVE. . Stockholm,.Sweden

4. WEBSITES & MICROSITESTitle:.“We.Choose.The.Moon”

Client:.John.F..Kennedy.Presidential.Library

Agency: ThE MARTIN AGENCy. . . Richmond,.USA

5. WEBSITES & MICROSITESTitle:.“Sounds.of.Hamburg”

Client:.Philharmonic.Orchestra.of.Hamburg

Agency:.JUNG von MATT. . . Hamburg,.Germany

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9. CRAFTTitle:.“Spring/Summer.Collection.2010”

Client:.Wrangler.Europe

Agency: kOkOkAkA. . . Gothenburg,.Sweden

10. OThER INTERACTIVE DIGITAL SOLUTIONSTitle:.“Interactive.Catalogue”

Client:.IKEA

Agency: MOBILE DREAMS FACTORy. . . Madrid,.Spain

6. WEBSITES & MICROSITES. Title:.“Boone.Oakley”

. Client:.BooneOakley

. Agency: BOONEOAkLEy

. . Charlotte,.USA

7. BANNERS AND OThER RICh MEDIA. Title:.“Graffiti”

. Client:.AIDES

. Agency: TBWA\PARIS

. . Paris,.France

8. CRAFT. Title:.“Sounds.of.Hamburg”

. Client:.Philharmonic.Orchestra.of.Hamburg

. Agency: JUNG von MATT

. . Hamburg,.Germany

GOLDCYBER

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GOLDCYBER

11. OThER INTERACTIVE DIGITAL SOLUTIONS. Title:.“Handwriting”

. Client:.Comercial.Arge.Pilot.Pen

. Agency: GREy ESPAñA

. . . . Barcelona,.Spain

12. OThER INTERACTIVE DIGITAL SOLUTIONS. Title:.“Facebook.Showroom”

. Client:.IKEA

. Agency: FORSMAN & BODENFORS

. . . . Gothenburg,.Sweden

13. OThER INTERACTIVEDIGITAL SOLUTIONS

Title:.“Monopoly.City.Streets”

Client:.Hasbro

Agency: DDB LONDON. . . London,.UK

14. VIRAL ADVERTISINGTitle:.“Graffiti”

Client:.AIDES

Agency: TBWA\PARIS. . . Paris,.France

15. VIRAL ADVERTISINGTitle:.“Piano.Staircase”

Client:.Volkswagen.Sweden

Agency: DDB STOCkhOLM. . . Stockholm,.Sweden

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DESMOUNDChief.Executive.Officer

Starcom MediaVest Group

LAURA

Personalization.and.Virtual.Connection. Going hand-in-hand with digital trends are personalization and virtual connection. The 2010 entries showed that the media and marketing future is driven by content that is outsourced, created and shared by consumers. This evolution brings tremendous opportunities. Nowhere was this more apparent than in this year’s Grand Prix winner: Canon “EOS Photochains” from Australia.

Extraordinary in its simplicity and concept elegance, it leveraged a fundamental human insight that we have a natural inclination to connect in some way. They found a high-touch, high-tech approach to not only connect a community of photographers together, but also tapped into a basic human desire to be a part of an experience larger than the individual. And you could do this by simply uploading a photo or browsing others for inspiration.

Digitization, personalization, virtual connection and a long-term value proposition — the campaign embodied it all. Also, it was scalable — with the chains becoming the message in the national advertising campaign. Most importantly, it delivered — driving market share by 50% since the launch. It’s truly a Lion-earning campaign.

For those who aspire to take home a Cannes Media Lion next year, a few words of advice.

First, understand intimately your clients’ businesses and their customers. This deep connection with your clients’ challenges and goals will enable you to bring rich and informed ideas to the table. Then, of course, execute brilliantly.

Second, be fearless. If the global crisis taught us anything, it’s that if you do the same thing tomorrow that you did today, failure is inevitable. “Success” leverages the best and most diverse thinkers, both within and outside the organization.

Third and last, encourage your young talent to “run with it.” Our young stars are the digital generation, and they have come of age. Embrace them.

Achieve this and perhaps, we will hear your name called to the Palais stage next year.

E ntering the Media Lions Jury Room on June 16th at this year’s Cannes Advertising Festival, we quickly realized

the exciting challenge awaiting us. Five days. Twenty-five people representing 22 markets worldwide. More than 1,900 pieces of work from around the planet to review. We also had a lofty goal: to create the next standards of “Lions brilliance”.

We quickly rolled up our sleeves and got to work. We soon recognized that this year’s body of work represented what makes the media category unconventional, surprising and dynamic — the infinite opportunities to design simple, meaningful and real time programs on behalf of clients and an incredible wealth of tools, techniques and technologies at our disposal to bring them to life.

What also surfaced were the trends reflective of our society and the times. Among them:

The.recession.continues.to.shift.marketer.and.consumer.priorities. Tolerance for methods and approaches that do not yield results is low-to non-existent in this conservative spending climate. As a result, low-value elements were weeded out. This reality magnified the opportunities. Smart campaigns scooped up the opportunities and transformed them into a long-term value proposition for clients.

Digital.emerged.to.the.forefront.as.a.lever.across.all.channels. Digital inspired and enabled campaigns increased at this year’s festival. While the number of submissions in many media categories was flat to down, the digital (from social media to mobile) submissions rose by double digits. This is a clear reflection of where our communications future is headed, and in fact already stands.

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“EOS PhOTOChAINS”Client:.Canon.EOS.DSLR.Cameras

Agency:..LEO BURNETT SyDNEy.Sydney,.Australia

GRAND PRIXMEDIA

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GOLDMEDIA

1. “IT’S NO PICNIC”. Client:.Cadbury.Picnic.Chocolate.Bar

Agency: CARAT AUSTRALIA. . Melbourne,.Australia

2. “CTT EXPRESSO COMMITMENT”. Client:.Grupo.CTT.Delivery.Services

. Agency: ARENA MEDIA Lisbon,.Portugal

3. “GO BEyOND BORDERS”. Client:.CNN.International

. Agency: hEIMAT Berlin,.Germany

4. “AUDITORIUM”. Client:.Heineken.Italia

. Agency: M.C&A MEDIAVEST Milan,.Italy

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1. “ChOOSE A DIFFERENT ENDING”. Client:.The.Metropolitan.Police.Anti-Knife.Campaign

. Agency: ABBOTT MEAD VICkERS BBDO

. . London,.UK

2. “BEyOND ThE STILL”. Client:.Canon.DSLR.Cameras

. Agency: MEDIACOM

. . New.York,.USA

3. “LIVE AND UNEDITED”. Client:.First.Direct

. Agency: MINDShARE

. . London,.UK

4. “yELLOW ChOCOLATE”. Client:.Yellow.Pages

. Agency: STARCOM NEW zEALAND

. . Auckland,.New.Zealand

GOLDMEDIA

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What America Wants.

Life is a blur. Give us news that is clear and concise.

Present it in a clean, inviting format.

Make it balanced, unpretentious and smart.

Surprise us with facts. Comfort us with reliability.

This is what we want.

AMeriCA GeTS uS. Do you?

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because we felt they were deserved. We awarded 12 gold and 31 silver lions from an initial shortlist of 87, but no bronze lions or medals in many of the key categories because there were too few entries or the quality was not sufficient.

PR MUST STEP UP

Going forward, the PR industry and Cannes Lions need to address the shortfall in the number of entries and the quality. We need to acknowledge that the advertising agencies have been playing the Cannes game for 57 years and the PR industry for just two so they are more adept in packaging and showcasing their work. More needs to be done to make it easier for smaller PR agencies to fulfil entry criteria, be it through mentoring or providing low cost copywriting or video capabilities. I also believe the festival organisers need a name change. Cannes Lions today is about broad-based communications and creativity, and calling it an advertising festival is not acknowledging the different marketing disciplines.

Looking ahead to 2011, my ideal scenario would be this. A rise in entries to 750 plus, with the dominant winners coming from the PR agencies. That would be my hope for this category in 2011.

PR AT CANNES LIONS – COULD DO BETTER IF TRIED

Although there was a 32 percent increase in entries compared to its inaugural year in 2009, the number of entries from PR agencies was actually down, with the advertising agencies eating our lunch at the awards and sending a clear signal that they feel comfortable working within the PR category.

I was lucky to lead a highly esteemed and accomplished international jury who really worked as a team. The task for this hard-working group was to judge each entry against four criteria — strategy, creativity, execution and results — and ensure they were connected. Some entries had great results but the creativity wasn’t obvious; others had creativity in abundance but the results weren’t there. Ultimately we were looking for ideas and campaigns that would create a conversation at a very authentic level.

AND ThE WINNER WAS

The PR Lions Grand Prix went to TBWA/Chiat/Day Los Angeles for its “Replay” strategy for Gatorade, which also won the Promo & Activation Grand Prix. This campaign reunited (or rather, re-opposed) two high school American football team rivals 15 years later. The campaign followed players in training for four months leading up to the event with documentary episodes appearing online, and culminated in the game attended by a capacity crowd and broadcast live on mainstream TV. This campaign was distinctive in that it was real and true and not something contrived and gimmicky. It touched people at an emotional level and created a conversation way beyond the actual event. And the idea was highly portable, by sport and geography.

In terms of geographies, the smaller countries gave the larger PR mature markets such as the US and UK a run for their money with impressive campaigns from Sweden, Brazil, Australia and Spain taking awards.

2010 was only the second year for PR at Cannes Lions so PR Lions were therefore the youngest Lion category and also the smallest. Traditionally new categories don’t see a distinction of gold and silver but the organisers did so at our request

Global.Chairman,.CEOHill & Knowlton

PAUL

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GRAND PRIXPR

GRAND PRIX & GOLD LIONTitle:.“Replay”

Client:.Gatorade

Agency: TBWA\ChIAT\DAy Los.Angeles,.USA

U.S. GOLD LIONTitle:.“Riding.Shotgun.with.Papa”

Client:.Papa.John’s.International

Agency: FLEIShMAN-hILLARD ST. LOUISSt..Louis,.USA

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Connecting creativity

with engaging media

advertising.microsoft.com

Congratulations to all the winners at Cannes this year!

We look forward to seeing you at the 2011 Young Lions Competition.

CannesSouvenirJournaL_Ad_F.indd 1 9/7/10 10:16:36 AM

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LILLEYMarketing.Manager

Cannes Lions/USA TODAY

SUSAN

The selection of the Media Team USA consisted of online judging to choose six finalists that came to New York City to present their media plans to the panel of judges: Shane Ankeney, Initiative; Sarah Kramer, MediaVest; Alan Cohen, OMD; Lynn Lewis-Pinkus and Matt Kasindorf, UM; Nadine McHugh, Mindshare; and Jim Poh, PohMedia. The finalists were: Jenny Holt and Rachel Haley, OMD Dallas; Josh Munsee and Jordan Bratter, PohMedia; Rebecca Pangman and Michael Harris, CP+B Boulder; Jessica Bogart and Einav Jacubovich, TBWA\Chiat\Day; and Ariana Bavarian and Katie Wortman, OMD Chicago. The sixth set of finalists and 2010 Media Team USA was Diana.Oropesa.and.Neil.Hamel,.Initiative.L.A.

Many thanks to the 2010 sponsors who sent the teams, all expenses paid, to Cannes: Cyber-Tribal DDB, Film-Pereira & O’Dell San Francisco, Media-Starcom Mediavest Group, Print-USA TODAY.

All our Young Lions teams confirm that the Cannes Festival is an amazing immersion into all facets of today’s advertising business. More U.S. agencies should consider sending their up-and-coming young creative or media talent to this unique advertising festival. A special package is offered that includes a discounted registration fee, special hotel rates and entry to all award shows (airfare is not included).

The best way to get to the Cannes International Advertising Festival is to win a Team USA spot! The 2011 U.S. Young Lions competitions will be held in March. Details and registration will be available by early February. Contact Susan Lilley at 212-715-5389 or [email protected] for information about the Young Lions or any IAF question.

See you in Cannes!

I t was a great year for the Young Lions competitions in the U.S. “Team USA” now consists of seven teams: Print, Cyber,

Film, Media, Young Marketer and Hispanic Film & Cyber. To qualify, you must be 28 years or younger as of June. The selection process consists of countrywide competitions by art directors and copywriters or media planners/strategists and in 2011, brand marketers. Thanks to the 2010 promotional campaign, “The Order of the Lionati” by Tribal DDB, more than 250 teams registered to participate. All entries can be viewed at www.younglions.usatoday.com.

Entrants were asked to create print ads, web banners and/or microsites, 30-second videos or a communications plan for United Against Malaria’s “Malaria Safe Bracelet” promotion. Through the sale of these bracelets, United Against Malaria hopes to build awareness and raise money for malaria prevention and treatment in Africa. Every team had one week to develop their ads or communications plan for this project.

The print winners were chosen by an esteemed panel of judges: Noel Cottrell, Grey Group; Jay Williams, Publicis; Merrin McCormick, SapientNitro; and Alisa Wixom and Kris Wixom, TBWA\Chiat\Day NY. Congratulations to the winning team: Jenna.Zink.and.Roger.Fish,.Arnold.Worldwide.

The digital work was judged online by top Creative Directors: Robert Rasmussem, Tribal DDB; Shira Bogart, AKQA; Andreas Combuechen, Atmosphere BBDO; Jim Hord, R/GA; Alessandra Lariu, McCann Erickson; and Will McGinness, Goodby Silverstein & Partners. Congratulations to the winning team: Carla.Bellecer.and.Karen.Gereffi,.R/GA.

The film entries were judged by a very elite jury: Kash Sree, Pereira & O’Dell; Steffan Postaer, EuroRSCG Chicago; Christian Haas, Goodby Silverstein & Partners; and Margaret Keene, TBWA\Chiat\Day. Congratulations to the winning team: Julissa.Ortiz,.BBDO.and.Alexandra.Mainka,.Atmosphere.BBDO.

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U.S WINNERSYOUNG LIONS

1. 1ST PLACE PRINT. Roger Fish,.Copywriter. Jenna zink,.Art.Director

. Agency: ARNOLD.WORLDWIDE

2. 1ST PLACE CyBER. Carla Ballecer,.Copywriter. karen Gereffi,.Visual.Designer

. Agency: R/GA.NEW.YORK

3. 1ST PLACE FILM. Julissa Ortiz,.Junior.Copywriter,.BBDO.NY. Alexandra Mainka,.Art.Director,. Atmosphere.BBDO

4. 1ST PLACE MEDIA. Neil hamel,.Manager. Diana Oropesa,.Planner

. Agency: INITIATIVE.L.A.

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yOUNG LIONSPRINT

1ST PLACE PRINTRoger Fish,.CopywriterJenna zink,.Art.Director

Agency: ARNOLD.WORLDWIDE

Jenna and Roger bested a tough U.S. field to win the Print Team USA title. Their Festival week experience was obviously fun but also an opportunity to hear, see and mingle with the industry’s top creative talent.

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yOUNG LIONSFILM

1ST PLACE FILMJulissa Ortiz,.Junior.Copywriter,.BBDO.NYAlexandra Mainka,.Art.Director,Atmosphere.BBDO

Julissa and Alex, Film Team USA, have a flair for the dramatic and lots of creative talent. Use their birds-eye view of Cannes at your own risk.

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yOUNG LIONSCYBER

1ST PLACE CyBERCarla Ballecer,.Copywriterkaren Gereffi,.Visual.Designer

Agency:.R/GA.NEW.YORK

Carla and Karen are a “mean” digital duo from R/GA N.Y. They competed ferociously in the Cannes Young Lions cyber competition and had a great Festival week experience.

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1ST PLACE MEDIANeil hamel,.ManagerDiana Oropesa,.Planner

Agency: INITIATIVE.L.A.

yOUNG LIONSMEDIA

Diana and Neil gave their all for the U.S. as Media Team USA. They won the third place medal in the Cannes International Young Lions Media competition. Congratulations!

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yOUNG LIONSINTERNATIONAL

1. PRINT GOLD. Omar.Sotomayor.&.Gaston.Soto.Denegri

. Agency:..Circus PERU

2. MEDIA GOLD. Peter.Ammentorp.&.Nicolai.Villads.Løser-Smith DENMARk

3. CyBER GOLD

. Daniel.Xavier,.Wunderman.&.Nathalia.Resende

. Agency:..Almap.BBDO BRAzIL

4. FILM GOLD

. Jin.Hyung.Kim.&.Lee.Song.Ha

. Agency:..Cheil.Worldwide kOREA

5. MARkETER GOLD

. Virginia.Perdomo.&.Eudy.Pena

. Agency:..Tricom.Parauto DOMINICAN REPUBLIC

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Global.winners.of.the.five.Young.Lions.competitions.in.Cannes:

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YOUNG CREATIVES FROM AROUND THE GLOBE ARE INVITED TO DESIGN AD AGE’S COVER FOR THE 2011 GLOBAL ISSUE.

WINNER'S ARTWORK WILL APPEAR AS THE COVER OF ADVERTISING AGE GLOBAL ISSUE WINNER WILL RECEIVE A PAID TRIP TO THE 2011 CANNES LIONS INTERNATIONAL

ADVERTISING FESTIVAL AND A PROFILE IN ADVERTISING AGE.

STAY TUNED FOR RULES, REGULATIONS AND 2011 DEADLINES AT WWW.ADAGE.COM/GLOBALCOVERCOMPETITION ALL ENTRANTS MUST BE UNDER 30 YEARS OLD

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2010 CANNES PhOTOSIn honor of the 2010 U.S. Cannes judges, USA TODAY hosted a private cocktail reception on the rooftop terrace

of the 1835 White Palm Hotel in the heart of Cannes. As the official U.S. representative of the International Advertising Festival, USA TODAY entertained over 230 guests.


Marc Pritchard of Procter & Gamble with Marlena Peleo-Lazar of McDonald’s

Ronda Carnegie, TED; Brian Perkins, Johnson & Johnson; Jacki Kelley, UM; Lori Erdos, USA TODAY; and Dave Hunke, USA TODAY

View overlooking the Mediterranean Sea from the rooftop terrace of the USA TODAY event.

Lee Doyle of MEC enjoying the event with Lee Jones of USA TODAY

Bob Moore, Publicis; Frank Ginsberg, Avrett Free Ginsberg; Thom Gruhler, McCann NY; and Ron Berger, EuroRSCG

Keith Weed, Unilever; Daniel Morel, Wunderman; Michael Kassan, MediaLink; Mich Matthews, Microsoft;

and Ty Montague enjoy the USA TODAY event

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• PR.Judges: Martha Boudreau, Fleishman-Hillard; Julie Winskie, Porter Novelli

• Radio.Judge: David Gerbosi, Another Country Productions

• Titanium/Integrated.Jury.President: Bob Greenberg, R/GA

• Titanium/Integrated.Judges: Susan Bonds, 42 Entertainment; Rei Inamoto, AKQA; Rob Reilly, Crispin Porter + Bogusky; David Sable, Wunderman WW; Tham Khai Meng, Ogilvy & Mather

OUR LOCAL ORGANIzATIONS IN ThE U.S.:

• Advertising Week D.C.

• Advertising Week New York

• The Chicago Advertising Federation

• The AAAA Philadelphia Council

Please contact Susan Lilley at [email protected] for details about the Cannes International Advertising Festival. Only USA TODAY, as the exclusive U.S. Representative, can offer your organization a showcase (at no cost) of the best work from this annual Festival.

CONGRATULATIONS AND ThANk yOU!The Cannes Lions International Advertising Festival

continues its reign as the world’s most distinguished advertising competition and the largest gathering of worldwide advertising professionals and advertisers. The Cannes Lions showcases, presented by USA TODAY across the country, allow us to judge for ourselves the most creative, innovative and effective advertising of the year.

Congratulations to all the winners, and a special thank you to those who help make these showcases possible.

OUR U.S. JUDGES AT ThE 2010 CANNES FESTIVAL:

• Cyber.Jury.President: Jeff Benjamin, Crispin Porter + Bogusky

• Cyber.Judges: Chloe Gottlieb, R/GA; Robert Rasmussen, Tribal DDB

• Design.Jury.President: Steff Geissbuhler, C&G Partners

• Design.Judge: Noreen Morioka, AdamsMorioka Inc.

• Direct.Judges: Scott Lewis, JWT NY; Augé Reichenberg, Draftfcb

• Film.&.Press.Jury.President: Mark Tutssel, Leo Burnett Worldwide

• Film.Judges: Mark Figliulo, TBWA\Chiat\Day NY; Tor Myhren, Grey New York

• Film.Craft.Jury.President: Jon Kamen, @radical.media

• Media.Jury.President: Laura Desmond, Starcom Mediavest Group

• Media.Judges: Matt Seiler, UM; Joshua Spanier, Goodby Silverstein & Partners

• Press.Judge: Blake Ebel, EuroRSCG Chicago

• Outdoor.Judge: Kathy Delaney, SapientNitro USA

• Promo/Activation.Jury.President: Tina Manikas, Draftfcb

• Promo/Activation.Judge: Rob Strasberg, Doner Detroit

• PR.Jury.President: Paul Taaffe, Hill & Knowlton Worldwide

JONESSenior.Vice.President,.Advertising

USA TODAY

LEE

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25911DDBDDHCPZ00043None

Sandra Wright

9-8-2010 6:02 PM

9-13-2010 12:59 PM

9-13-2010 4:11 PM

None

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2Volkswagen (Type 1)

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100% 8.75” x 10.75”

8.5” x 10.5” 8” x 10”

Joseph Cianciotto

Rhonda Williams

Joan Elsesser

Cherry.New mediums were invented. New technologies explored. (Resting on our haunches won’t do.)

This commitment to innovation and social creativity drives us toward our ultimate goal - of cutting through the advertising clutter, with inspired work for clients that translates into business success.

Achieving it is sweet; the fact that we’re rewarded for it is just the icing on the cake.

These Lions make quite the pride.Each one represents an outstanding achievement

in the field of marketing communications. Some networks would be happy taking home one a year; we won 53.

There are over 12,000 men and women in over 100 countries in the DDB network with only one job: to generate breakthrough ideas for our clients that entertain and change behavior, while creating work

people will notice.Apparently, someone did.This year, DDB was one of the most recognized

networks at the 2010 International Advertising Festival in Cannes. Winning an unprecedented number of awards, including the Grand Prix in the Cyber and Film Craft Lions categories. (Plus a Gold in the latter.)

The road there was a thing to behold! In the process, we learned a thing or two about ourselves.

S:8”S:10”

T:8.5”T:10.5”

B:8.75”B:10.75”

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advertising age november 24 2010

Documents

media lions

film lions

outdoor lions

design lions

press lions

cyber lions

pr lions

radio lions