Advertisements that Compete Park Avenue

Axe Gold Temptation and Dark Temptation

About the Ad: The ad demonstrates 2 new fragrance of Axe Deodorants- Gold and Black.

Key Attraction:

Other Observations: The ad shows that gold has a smooth and calm fragrance and also tries to demonstrates that Black has an evil and strong type of fragrance.

Target Group: 21 to 35 (Male)

Tagline: Smooth as Gold. Sinful as Chocolate.

About the Ad: The ad features cricketers like: Yuvraj Singh , zaheer and Duminy. It tries to demonstrates the effect of the KamaSutra Deodorant.

Key Attraction: Celebrity Endorsement.

Other Observations: It can be observed that once the person sprays the deodorant, all the near by girls get attracted towards him. Thus depicting the power of its fragrance.

Target Group: 21 to 35 (Male).

Tagline: Rule the Night.

KamaSutra Deodorant

Denver Hamilton

About the Ad: In this ad the actor is heard of saying that it isn’t success if its not difficult get. This gives a bold image to the product.

Key Attraction: Celebrity (Saif Ali Khan)

Other Observations: Through the ad , the company tries to demonstrates that the customer shall gain success by using the product as it would give confidence and boldness.

Target Group: All Males between 25 to 50

Tagline: The Real Scent of Sucess

Sparkle Knight Rider Body Deodorant

About the Ad: This ad shows that a youngster puts on the Knight Rider Deodorant and attracts the teacher in a college. This tries to say that the deo is capable of attracting anyone.

Key Attraction -

Other Observations -

Target Group: Male , Youngsters

Tagline -

Addiction

About the Ad: This ad says , a good deodorant has 2 qualities . Long Lasting and Strong Smell. And Addiction Deodorant has both the qualities.

Key Attraction: Varun Dhavan as a brand ambassador.

Other Observations: Two faces of varun dhavan is shown which represents the 2 qualities of deodorant in a unique way.

Target Group: Male , 21 to 35

Tagline: Smells Strong, Lasts Long

Layer’s Shot Absolute

About the Ad: This ad says that one isn’t ready for any party if he hasn’t sprayed the Shot Absolute Deodorant.

Key Attraction: Party theme in the ad attracts the consumer

Other Observations: The person tries every possible outfit to look like a party animal but he doesn’t look ready till he uses the deodorant.

Target Group: Male , 18 to 30

Tagline: “Are you Absolute Ready”

Layer’s Shot Compact

About the Ad: This ad simply tries to depict that by using the Layer’s Shot Compact, any guy can catch the instant attraction of people nearby. The ad has a background of flight cabin.

Key Attraction: It flashes a light on the no of sprays and MRP of the product. 600 sprays for ₹125 is an attractive figure.

Other Observations: -

Target Group: Male

Tagline: “Compact ka Impact”