advertisement price list no. 28 valid from 1/2016 ... · profi is the magazine on agricultural...

Advertisement price list no. 28valid from 1/2016

Hülsebrockstraße 2– 8D-48165 Münsterwww.profi.de

Advertisement price list 2016

Anzeigenpreisliste Nr. 21Profile

Up-to date news:www.profi-mediacenter.de

Place of publication: 48165 Münster Average distribution during the 1st half of 2015: 76,023 copies

Development of circulation numbers (IVW)


Profileprofi is the magazine on agricultural machinery for professional applications.Every month profi publishes in-depth and relevant information for technically minded readers, focusing on detailed test reports on new and used equipment, DIY solutions, repair instructions, work-shop tips, and explanations of electronic systems as well as machi-ne servicing tips that save good money.profi always focuses on the practical side of farming. All tests and assessments are carried out in the field, from which we derive valuable tips for owners and operators. Our tests help readers to form an opinion, assist in making machinery buying decisions and provide them with arguments for their negotiations. Farm machinery and nothing else – that’s profi

Target groupsThe monthly circulation figure is more than 70,000. profi readers are• technically minded farmers who are willing and able to invest • larger-scale farmers who also take on contrac-ting work • large-scale contractors • farm machinery dealers and engineers

• farm machinery manufacturers and R&D departmentsThis readership makes profi the leading advertising medium in the agricultural machinery industry

Schleppertests . Praxistests . Fahrberichte . Tuning . Gebraucht . Praktiker-Urteile .

Praxistipps . Veredlungstechnik . Energie . Elektronik . Management . Hobby

MAGAZIN FÜR PROFESSIONELLE AGRARTECHNIK

www.profi.de

PLUSe-Magazin

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Up-to date news:www.profi-mediacenter.de Timetable 2016

Issue no. Publication date Closing date for Advertisement copy (Postal delivery date) advert orders deadline

1 16.12.2015 01.12.2015 07.12.2015

2 20.01.2016 05.01.2016 11.01.2016

3 17.02.2016 02.02.2016 08.02.2016

4 16.03.2016 01.03.2016 07.03.2016

5 20.04.2016 05.04.2016 11.04.2016

6 18.05.2016 29.04.2016 06.05.2016

7 15.06.2016 31.05.2016 06.06.2016

8 20.07.2016 05.07.2016 11.07.2016

9 17.08.2016 02.08.2016 08.08.2016

10 14.09.2016 30.08.2016 05.09.2016

11 19.10.2016 04.10.2016 10.10.2016

12 15.11.2016 28.10.2016 04.11.2016*Submission of print-ready files

Timetable 2016Publisher: Landwirtschaftsverlag GmbH Hülsebrockstraße 2– 8 D-48165 Münster

Tel: ++ 49 2501/801-0 Telefax: ++ 49 2501/801-85 60 www.profi.de [email protected]

Management board: Hermann Bimberg (Spokesperson) Werner GehringTrade Media manager: Dr. Peter Wiggers Tel.: ++49 25 01/801-18 00 [email protected]

Editor in chief: Manfred Neunaber Tel: ++ 49 25 01/8 01-0 [email protected]

Product manager: Reinhard Geissel Tel: ++49 2501/801-16 30 [email protected]

Advertising marketing specialist: Jonas Patzelt Tel: ++ 49 2501/801-17 90 [email protected]

Advertising enquiries: Rita Hardenberg Telefon: ++ 49 2501/801-16 90 [email protected]


Internet / Special Products: Stefan Ettmann Tel: ++49 2501/801-17 70 [email protected]

Special prints/ Test seals: Birgit Hüsing Tel: ++49 2501/801-69 61 [email protected]

Advertising sales manager: Gabriele Wittkowski Tel: ++49 2501/801-17 00 [email protected]

Year: 28 Year 2016

Publication: monthly

Size of page: 297 mm high/210 mm wide

Type area: 270mm wide/190mm wide

Column width & no.a) Ad section

46 mm / 4 columnsb) Editorial section:

61 mm / 3 columns

Up-to date news:www.profi-mediacenter.de AAdvertisement prices and discounts

Format No. of columns Width x height Base price b/w gross 2c/3c euroscale 4c euroscale in mm in Euro in Euro in Euro1/1 Seite 4 190 x 270 6,723 8,404 10,757

3/4 Seite 4 190 x 200 5,424 6,768 8,664 3 142 x 270

2/3 Seite 4 190 x 178 4,821 6,016 7,701 2 125 x 270

1/2 Seite 4 190 x 133 3,616 4,512 5,776 2 94 x 270

1/3 Seite 4 190 x 88 2,893 3,610 4,621on editorial page 1 61 x 270

1/3 page 4 190 x 88 2,411 3,008 3,851

1/4 page 4 190 x 66 1,808 2,256 2,888 2 94 x 133 1 46 x 270

1/6 page 4 190 x 43 1,205 1,504 1,925 2 94 x 88

1/8 page 4 190 x 32 904 1,128 1,444 2 94 x 66 1 46 x 133

1/16 page 2 94 x 32 452 564 722 1 46 x 66

1/32 page 1 46 x 32 226 282 361

All prices Euroexcl. VAT VAT on small b/w advert prices can be charged at € 7.25 by mm.There is no extra charge for bleeds (all ads on editorial pages).Payment terms: Payment in advance and by direct debit receives 3% discount. Payment within in 14 days of receipt of invoice receives 2% discount. Payment within 30 days of receipt of invoice: full payment. VAT ID no. DE 126 042 224

DiscountsFor advertising within12 months

By insertion

3 ads 3% 6 ads 5% 9 ads 7% 12 ads 10% 18 ads 15% 24 ads 20%

By space

½ page 3% ½ page 5% 3 pages 10% 6 pages 15% 9 pages 17% 12 pages 20% 18 pages 22%

Classified ads(per mm per column)

Recruitment adsare not discountable

Base price b/w € 4.502c/3c euroscale € 5.634c euroscale € 7.20

Enquire about private ad rates.


Anzeigenpreisliste Nr. 18Special inserts, technical data, bleed sizes

Special inserts

Inserts: A sample of the insert has to be supplied before final acceptance of the order. Maximum 205 x 290 mm format. The closed edge must be parallel to the spine of the magazine. In-serts of up to 26 g are charged at €219 per ‰ (incl. shipping costs, excl. VAT. Please enquire about rates for higher weights and material thicknesses exceeding 3 mm.

Bound inserts Please enquire about bound inserts in the middle of the magazine. A sample of the insert has to be supplied before final acceptance of the order. Submit the material in untrimmed size and folded to 213 / 222 x 306 mm (incl. 6 m top bleed). Submit magazine circula-tion number plus 2% spoilage. Depending on magazine thickness, bleeds may vary by up to 3 mm from the magazine format.Prices for bound inserts: 4-page insert € 14,916 6-page insert: € 22,368 8-page insert: € 29,823

Tip-on inserts: Tip-ons (incl. CD ROMs) can be placed on full-page adverts. Tip-on postcards are charged € 125 per ‰ incl. shipping costs. Filled envelo-pes and flyers are available on request.

All prices excl. VAT Please enquire for further insertion products, the shipping address and dates. Inserts are not discountable

Technical data

Printing method: Cover: Sheet-fed offset; inside pages: Web-fed offset

Binding: Saddle stitched

Submission of material: by e-mail to: [email protected]

File formats: PDF to PDF/X-1a optimized for printing. Please vectorise fonts used in EPS files. Open files can be accepted only on enquiry. 4-colour images in 300 dpi resolution and Composite mode (CMYK).

Advertisement copies/proofs: Proofs must simulate ISO coated_v2. Wit-hout advertisement motive we shall accept no responsibility for the accuracy and proper printing quality of the advertisement. No claims shall be accepted if no proofs were submitted. Any costs which arise from extra layout work and image editing shall be charged extra.Production of colour adverts: All colours are based on Euroscale. Special colours are not available. Colours that do not simulate CMYK mode are automatically conver-ted to CMYK using ISOcoated_v2, which may lead to minor colour variations. No claims shall be accepted for such variations. The advert is printed to Fogra Media standards. Any tolerab-le variations in colour are down to technology and are within the Fogra ISO standard.

FormatsMagazine sizes plus 3 mm bleedin addition to trim size. The left and right bleed widths may vary up to 3 mm from magazine format depending on copy thickness. Advertisement formats and bleeds:

2/3 page hori-zontal 210 mm (w) and 195 mm (h) plus 3 mm bleed

2/3 page vertical 135 mm (w) and 297 mm (h) plus 3 mm bleed

Half page vertical 104 mm (w) and 297 mm (h) plus 3 mm bleed

Half page hori-zontal210 mm (w) and 148 mm (h) plus 3 mm bleed

1/3 page vertical 71 mm (w) and 297 mm (h) plus 3 mm bleed

1/3 page hori-zontal210 mm (w) and 103 mm (h) plus 3 mm bleed

Full page 210 mm (w) and 297 mm (h) plus 3 mm bleed

3/4 page hori-zontal 210 mm (w) and 222 mm (h) plus 3 mm bleed


profi eMagazine – the tablet editionprofi subscribers can now also enjoy reading the latest edition on their iPads or Tablet PCs.

The tablet version offers the same articles as the print version. In addition, it is packed with extra features such as video clips, photo galleries, audio files and 360° photos. Based on the Adobe DPS standard, the eMagazine uses state-of-the art technology.

Farm machinery and nothing else – multimedia on iPad and Tablet PC

The tablet edition is available for download one week before the printed version is published.

eMagazine

Advertising opportunitiesFull-page linking advert (up to about 2 MB). The tablet needs to be connected to the internet for the link to operate.

€800

Full-page advert featuring animations, photo galleries, video clips(up to about 10 MB). All data are embedded and downloaded simultaneously.

€1040

Discounts on the combined printed and tablet versi-ons Discount rates by insertion and space available for the printed copy also apply for your advertising in the eMagazine. eMagazine advertising is not discountable on advertising in the printed copies. We are pleased to answer your questions on advertising in the profi eMagazine and assist in the preparation of your media.

Contact Jonas Patzelt, E-Mail: [email protected] Tel.: +49 (0) 25 01/8 01-17 90

We are happy to provide a trial access for your iPad or Tablet PC at short notice.

Technical dataDocument format: 2048 x 1536 pixels (landscape)Colour space of all elements: sRGB (please generate both vector based and image files in RGB)Videos: max. width 1024 pixels, MP4, H 264 Codec, max. running time: 1 min for videos of more than 15 MB. We offer the option of uploading the videos via a web server where the data can be hosted by us or yourself. Please enquire about further details.Images: Min. resolution is 108 ppi; overlay photo material should be trimmed to the image section to save memory space. Non-interactive elements are trimmed automatically in Folio Builder.Max. Folio file size: 10–15 MBFonts: Customers are responsible for licensing their fonts used in their digital media.


eMagazine / seminars Up-to date news:www.profi-mediacenter.de

Sample advertisement

Generating DPS FoliosDesign your advert in Adobe InDesign (Verion 5.5 or higher). Then create a new Folio in Folio Builder and give it the following name: profi_copy number_campaign name. Add the open InDesign document as an article via Folio Builder.

Submit the cleared DPS Folios 1. Select a Folio from the Folio Builder panel.2. Click ‘Clear’ in the Folio Builder panel menu.3. Enter a subject and a brief message in ‘E-Mail Adresse [email protected]’ and click ‘Clear’.Please clear only one Folio at a time. Resolution sizes are 2048 x 1536 pixels (iPad 4) and 1024 x 768 pixels (iPad 2) – no changes need to be made to the size of your proof which can still be 2048 x 1536 pixels. A different size of 1024 x 768 pixels needs to be selected only while generating the Folio.

profi - your seminar partner The profi seminars and presentations provide the perfect setting in which to present your company and products to your industry. Take the opportunity to attract attention, gain new customers and strengthen existing contacts.

As a partner and exhibitor you can

• insert your company or brand logo on the homepage or in our news-letters to attract attention in the run-up to the event.

• present your individual expertise at the event.

• promote your target group relationships at the events.

Give a fresh impetus to your market and meet your customers and other leaders in your industry. We will be pleased to offer personal advice.

Contact: Jonas Patzelt

Tel: 0 25 (0) 25 01/8 01-17 90

E-mail: [email protected]


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Combined print/online advertising discounts

Discount rates by insertion and space as offered for the printed copy also apply for your banner advertising. Online advertising is not discountable on advertising in the printed copies.

Discounts for display and newsletter advertising

50,000 AdImpressions 3 %





1 This price covers Cross Media campaigns and direct booking. Please enquire for further special formats including Native Advertising, Floor-Ad, etc. as well as Targeting options

Type of display ad

Format(Width x height in pixels) File size

Price per thousand hits1

Leaderboard 728 x 90 50 kB €30

Skyscraper 120 x 600, 160 x 600 50 kB €39

Hockeystick 728 x 90 + 160 x 600 100 kB €54

Medium Rectangle 300 x 250 50 kB €54

Video 300 x 25020 MB /

max. 5 Min.€60

Wallpaper 970 x 90 + 300 x 600 100 kB €90

Halfpage Ad 300 x 600 100 kB €45

Ad Bundle728 x 90 + 300 x 250

+ 160 x 600€40

Mobile m.profi.de 300 x 50 50 kB €55

1

2

3

3

4

6

21 +

52 +

31 2 ++

profi online display advertising price list 2016

Closing date for orders and advertisement copy deadline

Please send the finished files three days prior to publication to: [email protected]

Note the technical specifications as detailed at: www.profi-mediacenter.de/spezifikationen

Our General Terms of Online Advertising apply: www.profi-mediacenter.de/online-agb

Read breaking news from within the agri industry, plus in-depth and background information on the printed articles at profi.de. The site also hosts a highly frequented forum of technically minded users, of-fers advice, features a comprehensive archive of all copies published to date, and video clips of the profi driving impressions and practical tests. Make use of the wide range of innovative advertising opportu-nities that help to promote your product in multimedia format.

ContactDon’t hesitate to call and enquire on our advertising options: Stefan Ettmann, [email protected], Tel.: ++49 (0) 25 01/8 01-1 770 We will be happy to provide you with a trial access to www.profi.de or a trial subscription to the profi newsletter.



profi Jahres-DVD 2014

• über 2 Stunden Videos der profi-Fahrberichte und -Praxistests

• alle profi-Ausgaben 2014 zum Lesen und Ausdrucken

INFO-

Programm

gemäß §14

JuSchG

www.profi.de

Advertising in the profi newsletterThe newsletter keeps profi readers up to date between two publication dates, giving breaking agricultural machinery news, events, workshop tips and much more.

Advertising opportunities(Fixed price per mailing)

www.profi-mediacenter.deThe profi media center is packed with information on

the wide range of advertising options available from our special products: www.profi-mediacenter.de

Publication date:: The 15th of each month +/- 3 days. Mailing list: 24,888 addresses Opening rate: 30 %, Stand: 07/2015


Type of advertising Format (width x height in pixels)

File size Price



Text display 300 characters – €360

Text display & image

300 characters 90 x 90

50 kB €600

Stand-alone newsletter

Send a ‘stand-alone’ newsletter to registered profi users. Titled with the profi logo, the newsletter contains purely customer content. All customer content is identified as advertisement.

€6,222

A

B

C

D

E

online

Average number of visits per month

1st quarter 2012 1st quarter 2013 1st quarter 2014 1st quarter 2015

160,000

140,000

120,000

100,000

80,000

60,000

40,000

20,000

0

140,386

155,458

138,973 141,667

Key statistics on profi.de use• 743,018 page views per mont• 38,291 registered users• 141,667 visits per month

D

E

A

B


family

Format Base price b/w gross (€)

2c/3c euroscalein Euros

4c euroscalein Euros

Full page 2,957 3,699 4,140

3/4 page 2,219 2,775 3,107

2/3 page 2,050 2,562 2,870

½ page 1,537 1,921 2,151

Mini page 1,658 2,074 2,323

1/3 page 1,026 1,282 1,435

1/4 page 768 961 1,076

1/6 page 533 666 744

1/8 page 399 499 558

1/16 page 200 251 278

1/32 page 100 125 141

profi – The professional Farm Machinery Magazine

CountriesUK, Australia, Canada, New Zealand, USA

Distribution 12,110 (ABC tested)

Contactwww.profi.comMark Brazier 00 44 (0)18 23/43 01 01 [email protected]

Dealer10.3%

Farmers & Contractors35.7%

Contractor19.1%

54.8%

Farmer 50.9%

profi reader survey(more than one answer was possible)


Countries

Russia Turkey Estonia, Latvia Greece

Distribution

8,000 10,000 12,000 in each country 12,000

Contact

www.agroreport.ru/ Elena Yudina 00 7 (495)781-37-56 [email protected]

www.profitraktor.com Alican Apa 00 90 (0) 53 22 13 01 93 [email protected]

www.profilatvija.lv Karlis Auza 00371 67272224 [email protected]

www.agronews.gr Giannis Panagos 00 30 (0)2 10/3 23 29 05 [email protected]

In addition, profi articles are reprinted in the following nine countries: Denmark, France, Italy, Japan, the Netherlands, Austria, Norway, Sweden

TESTID . SÕIDUPROOVID . KOGEMUSEDUus ja kasutatud tehnika . Haakeseadmed . Autod EESTI

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Gazell Next – alla 15 000 euro maksev kergveok lk 94

Autod Kasutatud tehnika

Manitou MLT 735-120 teleskooplaadurid lk 50

New Holland kombainide lipulaev:CR10.90 lk 46

Proovisõit

lk 72

Pilla-palla maavaldused

lk 72

LENDERMÄE TALU:

TRAKTORU TESTI . PROFESIONĀLI . NEATKARĪGI . UNIKĀLIBraukšanas iespaidi . Lietota tehnika . Pieredze . Padomi . Auto

LATVIJA

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ŽURNĀLS PAR LAUKSAIMNIECĪBAS TEHNIKU

JaunaisMitsubishi L200 88. lpp.

Auto tests

Pirmie iespaidi

John Deere 8500i/8600ipašgājējsmalcinātāji 40. lpp.

30. lpp.30. lpp.

Deutz-Fahr Agrotron 6 Cshift

Solis uz priekšu

Cena: EUR 4,50

Krone kombinētāspļaujmašīnas 67. lpp.

Praktiskais tests

www.pro¢ latvija.lv

Nr. 4

Fiyatı: 6 TL

TARIM MAKİNELERİ ve EKİPMANLARI DERGİSİTemmuz - Ağustos 2015 Sayı: 22 www.profitraktor.com.tr

sayfa16TESTİTraktör

MF 5613 Dyna-4 Dosya: Silaj makinesi

Hayvancılık ekipmanları Makine yönetimi

Mısır silajının uzmanları Sayfa 26

Hasatta yatırım tercihi Sayfa 44

Tek bir düğmeye basarak Sayfa 52

family

profi Russia profi Türkiye profi Baltics profi Greece


Product managerReinhard GeisselTel.: ++49 2501/80 1-16 [email protected]

Advertising marketing specialistJonas PatzeltTel.: ++49 2501/80 1-17 [email protected]

Advertising enquiriesRita HardenbergTel.: ++49 2501/8 01-16 [email protected]

InternetStefan Ettmann Tel.: ++49 2501/8 01-17 [email protected]

Silvia LangerTel.: ++49 2501/8 01-23 [email protected]

Special prints / test sealsBirgit Hüsing Tel.: ++49 2501/8 01-69 61 [email protected]

LV media reminder app

The app featues media data and reminds you of booked dates.

Ihre Mediaberater Up-to date news:

www.profi-mediacenter.de

General Terms of BusinessThe General Terms of Business apply to all order processing and can be obtained from the publisher or viewed at www.lv.de/agb.

Special Interest officeMedia specialistAgricultural office

Out

sid

e G

erm

any Great Britain, Ireland

Mark Brazier Tel.: 00 44 (0) 18 23 / 43 01 01

ScandinaviaMatthias Woort

Switzerland, Austria, ItalyErwin Bücherl/Eugen Bruder

The NetherlandsDick WolsinkBruggenweg 7NL 7004 JH DoetinchemPhone: ++31(0)3 15/29 81 26Mobile: ++31(0)6 12/35 95 [email protected]

France, SpainEugen BruderAm Ziegelacker 1874199 UntergruppenbachPhone: ++49/ 71 30/86 18Fax: ++49/ 71 30/93 81Mobile: ++49/ 1 71/7 17 70 [email protected]

Reiner RichterSchloßgasse 371272 RenningenPhone: ++49/ 71 59/4 05 97 65Fax: ++49/ 71 59/4 05 97 64Mobile: ++49/ 1 51/12 52 41 [email protected]

Sout

h Erwin BücherlErich-Stegmann-Weg 7 82041 OberhachingPhone: ++49/ 89/32 42 27 58Fax: ++49/ 89/32 42 27 [email protected]

Thorsten MeyerOberboihinger Str. 17 / 273230 Kirchheim (unter Teck)Phone: ++49/ 70 21/9 56 87 38 Fax: ++49/ 70 21/9 56 87 39Mobile: ++49/ 1 60/94 80 88 [email protected]

Hartmut WendtKesselschmiedstr. 285354 FreisingPhone: ++49/ 81 61/8 85 29 50Fax: ++49/ 81 61/8 85 29 [email protected]

Cen

tral Ulrich Sprenger

Laubornstraße 1056357 MiehlenPhone: ++49/ 67 72/96 91 43Fax: ++49/ 67 72/96 91 45Mobile: ++49/ 1 62/9 40 76 [email protected]

Yvonne Steinim Landwirtschaftsverlag GmbHHülsebrockstraße 2– 8 48165 Münster Phone: ++49/ 25 01/8 01-37 12Fax: ++49/ 25 01/8 01-37 19 [email protected]

Mariola Wyciskim Landwirtschaftsverlag GmbHHülsebrockstraße 2– 848165 MünsterPhone: ++49/ 25 01/8 01-37 10Fax: ++49/ 25 01/8 01-37 [email protected]

Frank Gloysteinim Landwirtschaftsverlag GmbHHülsebrockstraße 2– 848165 MünsterPhone: ++49/ 25 01/8 01-41 76Fax: ++49/ 25 01/8 01-37 [email protected]

Nor

th Henri SchwabeWindscheidstraße 26a04277 LeipzigPhone: ++49/ 3 41/3 38 33 16Fax: ++49/ 3 41/3 38 16 [email protected]

Matthias Woortim Landwirtschaftsverlag GmbHHülsebrockstraße 2– 8 48165 Münster Phone: ++49/ 25 01/8 01-37 09Fax: ++49/ 25 01/8 01-37 19 [email protected]


advertisement price list no. 28 valid from 1/2016 ... · profi is the magazine on agricultural...

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