Advertisement

1.Analysis

2.Comparison and Contrast

Analysis of Ad• Images– Model– Product– Background

• Captions– Brand name– Company name– Catchy words– Other information

Product

Target costumer

•Age•Gender•Social status

Model

•Age

•Gender

•Social status

•Qualities for admiration

Ballantine’s Gold Seal

ImagesModelProductBackground

CaptionsBrand nameCompany nameCatchy wordsOther information Target

costumer•Age•Gender•Social status

Model

•Age

•Gender

•Social status

•Qualities for admiration

Exquisite

Hennessy XO-1

Hennessy XO-2

Hennessy XO-3

Hennessy XO-04

Hennessy XO-05

Hennessy XO-06

Redwall

Taiga

蒂巴雷

Chrome

Fantasia Dendi

Pleasures

Bvlgari

Givenchy

Mooviny

Casio

Swatch

Concord

Longines