adventure bpd complete
TRANSCRIPT
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Submitted To: Submitted By:
Dr. Nimit Chowdhary Hemant Arora (22)
MOUNTAIN SAGA
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Business Plan
Mountain Saga is a hypothetical adventure tourism firm. Any similarity to an existing or
proposed adventure tourism firm is coincidental.
The three partners have a total of 6 lakhs as an initial investment so as to run the firm incomplete operational form.
Hemant Arora
Boys Hostel
Room No 14
IITTM, Govindpuri
Gwalior
Ph. +919971722363
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Table of Content
SECTION - A: EXECUTIVE SUMMARY
a) Firm Information
b) The Company
c) Product and Services
d) Target Market
e) The Competition
f) Market Niche
g) Marketing and Sales Strategy
h) Operations
i) Management
j) Development
k) Financials
SECTION - B: BUSINESS PLAN
1. COMPANY DISCRIPTION
1.1 Company Name and location
1.2 Ownership and Legal Status
1.3 Product and Services
1.4 Industry
1.5 Companys Funding
2. RESEARCH
2.1 Questionnaires Used and Their Analysis
2.2 Research Development
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3. TARGET MARKET
3.1 Target Market Location
3.2 Target Customer Characteristics
3.3 Customer Motivation and Purchasing Pattern
4. THE COMPETITION
4.1 Types of Competitions
4.2 ` Competitive Edge
5. MARKETING and SALES PLAN
5.1 Marketing Message
5.2 Marketing Vehicles
5.3 Marketing and Sales Strategies
5.4 Pricing Strategy
5.5
Sales Team
6. OPERATIONS
6.1 Location and Facility
6.2 Operation Process
6.3 Action Plan
a) Pre Opening Goals
b) Post Opening Goals
c) Bookkeeping
d) Major Suppliers
e) Licenses and Permits
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6.4 Operational Advantages
6.5 Operational Challenges
a) How to Cope
7. MANAGEMENT STRUCTURE
7.1 Key Team Members
7.2 Future Management Needs
8. BUSINESS SWOT ANALYSIS
9. FUTURE DEVELOPMENTS
9.1 Long Term Goals
10.FINANCIAL PROJECTIONS
10.1 2 Year Projected Income Statement and Balance Sheet
11.SUPPORTING DOCUMENTS
11.1 Hemant Aroras Resume
11.2 Shilpi Varshneys Resume
11.3 Shilpy Sinhas Resume
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EXECUTIVE SUMMARY
a) Firm Information
Business Name : Mountain Saga
Address : B-11, 3RD
Floor,
Sector-12, Noida,
U.P, 201301
Business Structure : Firm
Anticipated Start Date: Adventure Saga is a new business scheduled to start
operations May 13, 2009
b) The Company
Mountain Saga is a partnership firm located in Noida. The firm specializes in providing a
fulsome experience in various adventure sports activities along with lavish accommodation and
best of transportation services to the elite section of society. Adventure tourism is a new
upcoming and trend in tourism industry and a lot need to be done in order to tab the new class of
young tourists, with marked preference for adventure and distant destinations. Ministry of
tourism is also engaged into promoting adventure tourism for sustainable growth so the businessis both lucrative and profitable.
All three partners have not only the zeal to work for this venture but also have a vision for it. we
shall be employing an investment of Rs.2 lakhs each. The funds raised shall be used in carrying
out the business operations and marketing and advertising.
c) Product and Services
Adventure Saga would provide soft adventure tour packages to FITs, Corporate GITs,Schools and Families looking for an unusual experience in the domain of adventure.
Soft Adventure would include :
Angling (Special importance to Mahasheer conservation) Mountaineering. Paragliding. Elephant Safari. Rock Climbing.
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Skiing. Trekking. White Water Rafting. Kayaking Expedition. Mountain Biking. Cycling.
The adventure does not end here. The experience goes beyond it. Well be providing our clients a
taste of local flavor. Our services would include keeping them engaged with other recreational
activities like photography, bird viewing, bon fire, barbequing facilities etc.
d) Target Market
Mountain Saga will operate year round from Noida with Uttranchal as its target destination to
provide its clients a safe, family oriented yet a terrific and challenging experience. We thereforewould be targeting business houses, schools, colleges, GITS, FITS and families from Delhi and
NCR region as the accessibility to Uttranchal is very comfortable, with all means of
transportation available like rail, road and airways.
Strategically our location is very fetching that is Noida. Noida is near to both Delhi and other
NCR regions like Gurgaon where various multinationals are operating and thus are easily
accessible. Noida itself is at a very fast pace of development. Further we have contacts to explore
and are well versed with the culture of this region.
e) The Competition
While there are many tour operators working for adventure sports within Delhi and Uttranchal
the region we have as destination. But as we are targeting the elite section of the society, so our
direct competitors would include giants like Snow leopard Adventures, Himalayan Run and
Trek, Mercury Himalayan Exploration and Rimo Expeditions etc. And our indirect competitors
are the smaller tour operators and vendors who are just providing the sports activities to anyone
and everyone without any other services attached to their products along with local
accommodation and transport facilities providers.
Competitors are more because of the highly unorganized nature of the industry but the
competition is not very intense that it cannot be cracked. Moreover adventure tourists are
increasing in numbers and the only tool that is required is a well sought after marketing plan.
f) Market Niche
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Mountain Saga is a partnership firm and has a unique market advantage of being independent.
We will be operating on our own without collaborating with any other brand as we firmly believe
in building one for our own. This gives us the freedom of being very flexible in choosing our
accommodation, transportation, vendors at our own will and the budget of our clients.
Further we will get ourselves trained into the area of training, guiding and escorting in order to
provide our clients the everlasting and too good to be true experience. This gives our firm the
necessary competitive advantage and can be exploited as our unique selling point. This would
also help us to identify, understand and rectify the various operational problems from close
quarters.
g) Marketing and sales Strategy
Mountain Saga would differentiate its marketing strategy for its publics. Our marketing efforts
would cater to the needs of both our potential customers and vendors. We largely depend on
face to face marketing skills and would try our best to en cash various phone calls and emails too
.Our strategic marketing efforts would include:
Brochures ,and pamphlets, power point presentations, videos of various operations, testimonials and feedbacks by our customers, website, various hotels that we would undertake to promote us and vice-versa visiting cards advertising through hoardings
We would market our products and services as Adventure with Luxury and Style giving them
the taste of adventure with a pinch wilderness and top class luxury with a style never before
experienced.
h) Operations
Our most important operational feature is to provide our customer the best trainer who will
induce confidence in our customers and push them towards taking risks and decision making
power during expeditions. We will provide the best escort who will keep the group members
engaged and provide them proper entertainment before and after every activity. Being a fresh
start our firm shall be outsourcing various equipments like rafts, ropes, mountain bikes, safety
jackets etc. We would even outsource the trainers and escorts at our own discretion in the
beginning. And in future we will hire full time escorts and trainers and will also buy our own
equipments.
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BUSINESS PLAN
1. COMPANY DESCRIPTION
1.1COMPANY NAME AND LOCATION
Mountain Saga would be a domestic adventure tour operator firm providing all the
adventure sports based activities, and other recreational activities along with accommodation,
transportation facilities to its esteemed clients.
The firms main office shall be located at
B-11, 3RD
Floor,
Sector-12, Noida,
201301, U.P.
1.2OWNERSHIP AND LEGAL STATUS
PARTNERSHIP DEED (Sample Copy)
This deed of partnership is made on 16th
day of October 2008 between :
Mr Hemant Arora S/O .. R/o
hereafter called PARTY OF THE FIRST PART,
Ms Shilpi Varshney D/O .. R/o
hereafter called PARTY OF THE SECOND PART.
And
Ms Shilipy Sinha D/O .. R/o hereafter called PARTY OF THE THIED PART.
And where as the above named have entered into agreement and decided to carry on the business
in partnership on certain terms and conditions as stated hereunder.
NOW IT IS HEREBY AGREED BY AND BETWEEN THE PARTIES HERETO AS
UNDER
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1. That the partnership has commenced the business of Providing Adventure packages in thename and style of Mountain Saga at ..
2. That the duration of the partnership is at WILL3. That proper and necessary books of account, vouchers and other record and documentsshall be maintained and kept properly posted up and shall not be removed from the place ofbusiness without the consent of the partners.
That the Profit & Loss sharing ratio will be as under :-Mr Hemant Arora 80%Ms Shilpi Varshney 10%
Ms Shilpy Sinha 10%
4. The account of the firm shall be closed on 31st March of every year.5. That A bank account in the name of partnership firm to be opened with --------------------------------, New Delhi and which will be operated by any one of the partners or by the authorized
representative of the partners
6. That the partners may open other bank account whenever required by mutual consent.7. That each partner shall always keep the partnership indemnified against all his personaland individual liabilities and the partnership shall not to liable for the same.
8. That both the partners to this deed have agreed to devote full time and attention to thebusiness of the partnership. It is hereby agreed that in consideration of their full time working for
the firm they shall be entitled to a salary and be paid 12 percent interest on the capital invested
by them is accordance with the provision and limits prescribed under section 40 of the IncomeTax Act,1961.
9. That none of the partners will have any right whatsoever to sell, mortgage, pledge, gift orparty within any manner his right or interest (wholly or partly) to any other person or personswithout the prior consent and approval in writing of the other partners.
10. That in the event of any partner wishing to retire or determine to dissolve the partnershipfirm he/she shall give to the other partner at least three months notice in writing of his intention
to retire.11. That in the event of death of any partner of the firm, the partnership business shall becontinued by taking the legal heir as partner in his place with the consent of the other partner.
12.That any of the terms and conditions contained in the partnership deed may be altered,deleted, added to, amended or varied with the mutual consent of the partners.
13.That all the other terms and conditions shall be governed by the Indian Partnership Act, or asmay be mutually decided by the partners.14. That in case of any disputes or differences between the partners, it shall be referred to anddecided as per provisions of the Indian Arbitration Act.15. On these terms and conditions and in witness whereof, we the above named partnershereby set our hands to this Deed of Partnership on this 16
thday of October , 2008 in the
presence of witness :-
WITNESS:-
1-
(PARTY OF THE FIRST PART)
2.
(PARTY OF THE SECOND PART)
(PARTY OF THE SECOND PART)
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1.3PRODUCT and SERVICES
Adventure Saga would provide soft adventure tour packages to FITs, Corporate GITs,
Schools and Families looking for an unusual experience in the domain of adventure.
Soft Adventure would include :
Angling (Special importance to Mahasheer conservation) Mountaineering. Paragliding. Elephant Safari. Rock Climbing. Skiing. Trekking. White Water Rafting. Kayaking Expedition. Mountain Biking. Cycling.
The adventure does not end here. The experience goes beyond it. Well be providing our clients a
taste of local flavor. Our services would include keeping them engaged with other recreational
activities as well.
1.4 INDUSTRY
a) Industry Sector : Adventure Tourismb) A History of the industry
In India, tourism industry holds special position as it not only have potential to grow at a high
rate, but also stimulate other economic sectors through its backward and forward linkages and
cross-sectional synergies with sectors like agriculture, horticulture, poultry, handicrafts,transport, construction, etc. That is, it can provide impetus to other industries in the country and
generate enough wealth to help pay off the international debt. It is the third largest net earner of
foreign exchange for the country. The travel and tourism sector contributes to the nationalintegration; preserves natural and cultural environments; as well as enriches social and cultural
lives of the people. It has the capacity to create substantial job opportunities, particularly forunskilled and semi-skilled workers as well as to alleviate the poverty in the country. That's why,
it has been regarded as the core sectors of the Indian economy.
The endless scope of adventure tourism in India is largely because of its diverse topography and
climate. On land and water, under water and in the air, you can enjoy whatsoever form of
adventure in India you want. It is one opportunity for you to leave all inhibitions behind and justlet yourself go. The mountainous regions offer umpteen scope for mountaineering, rock
climbing, trekking, skiing, skating, mount biking and safaris while the rushing river from these
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mountains are just perfect for river rafting, canoeing and kayaking. The oceans are not behind in
any manner as well. The vast and deep expanse of water provides tremendous opportunity foradventure sports in form of diving and snorkeling.
The forest and the desert region have their own distinct place in providing scope for adventuretourism in India. You can enjoy animal safari, jeep safari, bird watching, wild camp, wildlife
safari and jungle trail in the forest region while jeep safari and camel safari are the most favoredadventure sports in the desert region. After all this, if you think the list of adventure sports inIndia has ended, think again. There is still much left in form of paragliding, hand gliding, hot air
ballooning,
Adventure tourism in India is meant to provide you an exhilarating experience for life. Many atimes in process of having fun, an entirely new aspect of life manifests itself before you and an
awareness and appreciation about the surroundings emanates somewhere from deep within your
heart.
While some people like to enjoy the beauty of nature quietly, there are quite a many people who
like to get more adventurous with nature. Green mountains, extensive wildlife hidden under thegreen covers, the meadows, deep gorges - all these invite them to explore the land, to embarkupon a journey of uncovering the secrets on their own. This is the adventure in Uttaranchal, its
snow covered peaks, its glaciers, valleys hiding numerous secrets of flora and fauna, its terrains
that lie in the state of pure wilderness.
Some adventure activities are purely for adrenaline thrill like skiing, there are others for
exploring like trekking. Then there are the ones which have both thrill and exploration like river
rafting. Apart from these there is safari which can be a relaxed adventure at times or a searching
journey at other times.
1.5Companies Funding
Mountain Saga shall be employing an investment of Rs.2 lakhs each by its three partners. The
funds raised shall be used in carrying out the business operations and marketing and advertising.
At the same time the income generated by profit made of sales of packages sold would be further
used for creating Mountain Saga as brand and further growth of the firm.
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2. RESEARCH
To know various attributes like market potential, sales potential, competitors strengths and
weaknesses, prospect clients, operational links etc a through research was done Uttranchal and
Delhi with various adventure sports vendors, trainer/guides, hotels, travel agencies, competitors
and consumers/travelers/tourist.
2.1Questionnaires Used and Their Analysis
Separate questionnaires were formed with different attributes kept in mind. The main focus was
on two main points:
a) Which Destination to choose like Uttranchal, Himachal or Pan India?b) Who all could be our potential target customers?
Questionnaire formed were:
Q1- Which all domestic destinations would you like to go for mountain adventure sports?
(Question asked to 50 students of IITTM from various background and personality)
a) Uttranchal b) Himachal Pradesh
c) J & K d) Sikkim
Q2- What all age groups are more interested in going for adventure sports?
(Question asked to 25 travel agencies operating in Noida)
a) 10 > 20 b) 21 > 35
c) 36 > 45 d) 46 and above
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Q3- Which all segments in the market are more interested in adventure sports?
(Question asked to 25 travel agencies operating in Noida)
a) Schools b) Corporate
c) Families c) FIT e) Clubs
Q4- What kind of adventure activities do people prefer more? Rate out of 10.
(Question asked to 25 travel agencies operating in Noida)
a) River Rafting b) Mountaineering c) Trekking
d) Angling e) Jungle Safari d) Mountain Biking
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2.2RESEARCH DEVELOPMENT
After a thorough research done on various attributes like market potential, sales potential,
competitors strengths and weaknesses, prospect clients, operational links few conclusion were
drawn like :-
Potential target destination shall be Uttranchal. Potential target market shall be the Corporate, Schools, FIT, Clubs and Families. Potential vendors interested in associations with best rates like Adventure Links,
www.adventure-links.com
Potential travel agencies showed interest in association in our business venture like Avaholidays Pvt. Ltd.
Innovation in tour itinerary and the service provided to compete with competitors.
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3. TARGET MARKET
3.1 Target Market Location
Mountain Saga target market location would be Delhi and NCR which includes Noida, Greater
Noida, Gurgaon and Faridabad. The reason for choosing Delhi and NCR is the proximity with
our destination market i.e Uttranchal. Also Delhi being the hub of corporate, schools, clubs and
elite class families and free individual travelers(FIT).
3.2Target Customer Characteristics
Adventure does not need an age bar. Simply living in an unconventional environment is an
adventure. Adventure sports or any other adventure activity can entice a child of 5 years and a
man of 55 years. Thus the characteristics of our target customer shall include
Their inclination towards nature and wilderness. People who are enthusiastic and highly spirited. People who are risk takers. People who are decision maker. People who are physically fit.and many more
But this does not mean that people who dont have these qualities cannot take adventure tours.
3.3 Customer Motivation and Purchasing Pattern
There are various segments of customers who have different motivation and purchasing patterns.
We would be analyzing how our various target customers have various patterns when it comes to
motivation and purchasing.
Our various target customers are:
a) Corporate: The corporate are highly focused towards activities like team buildingexercise, employee engagement programs, incentive trips etc. Also now days the
corporate are full of enthusiastic individuals who have got the zeal to take risk in their
professional life as well as at recreational activities. So if the corporate are provided
with packages which are a combination of adventure and recreational inputs would be
more motivational over normal adventure activities.
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Also the purchasing pattern used by corporate is aimed towards high discounts and more
added features in the package provided to them. This is because the corporate provided
the business in bulk, which makes them to expect heavy discounts from the operators.
b) Schools: The schools are focused towards learning aspect of their students by sportsand recreational activities. At the same time their main focus would be the safety
aspect of their students while going ahead with any adventure activity. So any
package which promotes the safety norms to its best would motivate the school
groups to be a part of the tour package.
Also the purchasing pattern of schools aims at getting the best price but the main motive
is to make sure the safety of their students. So the purchasing pattern depends upon the
quality of services being provided.
c) Elite Families: Elite families are more focused towards the quality of services beingprovided to them during the adventure trip. Higher the cost better is the quality of the
product. The purchasing pattern depends upon the services being offered.
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4. THE COMPETETION
4.1Types of Competitions
Tourism is a highly unstructured and unorganized sector. To therefore make an assessment of
competitors is a little difficult thing. Still our direct competitors would include:
15 adventure sports tour operators recognized by Ministry Of Tourism Garwal Mandal Vikas Parishad and other Local Travel agents in Uttaranchal Local travel agents in Delhi and NCR regions Big players like yatra.coms, makemytrip etc who get better commission Hotel and Travel agents who are in tie- ups with corporate and schools and clubs.
4.2Competitive Edge
Mountain Saga is a partnership firm which would get affiliations with various recognized
tourism organization. Our competitive advantage is the strategic plan sought out for marketing.
Thus extensive wide scale marketing would give us the necessary competitive edge over others.
There would be a high innovation in our marketing strategies as well.
Further we would provide the best of accommodation to our clients with luxury at its best. This
is very much possible for us as we have not tied up with any one and thus are at an edge withflexibility in our choice.
Also we will employee lifeguards and escorts after proper discretion. This will help us in
improving the quality of both our products and services.
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5. MARKETING and SALES PLAN
5.1Marketing Message
Mountain Sagas slogan Adventure with Luxury & Style An Experience beyond it ... , is
designed to reassure its primary market: large corporate, school and college groups, and elite
class families or individuals. The slogan implies both that Mountain Saga does not only provide
high quality adventure with luxury and style to its customer but as well the experience beyond
the just adventure which aims at the kind of service offerings come along with our packages.
Mountain saga understands that their clients need is to have the most memorable experience in
the adventure trip they are going to undertake.
Mountain Saga will prominently feature its slogan Adventure with Luxury & Style An
Experience beyond it ... , in all its marketing materials, firms website and at the bottom of its
email address.
Mission Statement:
Our mission is to provide guests with an extraordinary vacation experience combining luxury,
style and relaxation with exciting outdoor adventure in beautiful locations, and to provide
superior personalized service throughout to give an experience beyond adventure.
5.2Marketing Vehicles
Most of the Mountain Sagas marketing is done through face to face marketing to its clients.To support this effort the company has developed quality printed sales material like brochures,
pamphlets, pens etc. Also to show the true picture of what adventure Mountain Saga provides we
have made high quality videos to be shown to the clients. These would be briefed with power
point presentations about what all necessary things are to be taken care of while undergoing as
adventure activity.
These marketing vehicles would be repeatedly used for the marketing and sales purpose with
annually updated changes.
The Mountain Saga aims at investing 5 6 lakhs on these marketing vehicles, dependingupon cost effectiveness and time to time requirements.
5.3Marketing and Sales Strategies
Mountain Saga aims at innovating and improving its sales strategies with the passage of time.
Mountain Saga would try and come up with collaborative marketing activities. This includes:
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Collaborative advertisements with leading travel agencies and tour operators,operating less or in negligible amount in adventure sports activities.
Also the same can be with hotel chains operating in our target destination i.eUttranchal.
Specifically promoting a hotel for accommodation at our destination so as to get ahigher commission from accommodation front.
Try to get an association with internationally famous guide, who can train our guideswhich can be further be marketed to the clients.
5.4Pricing Strategy
As Mountain Saga is targeting elite customers, so the pricing strategy would be to keep high
price of packages. This is because higher the pricing better the quality is the belief of elite classcustomers.
5.5Sales Team
Our sales team is a qualified team formed by two people- Mr Hemant Arora and Ms.Shilpi
Varshney. Both have sound and diverse academic background. Mr. Hemant Arora is a Computer
Science graduate and has completed his management programme in Marketing and Tourism. He
also has a sound working experience of 2.5 years in events management and was designated the
post of Assistant Manager in Cyber Media Pvt. Ltd . Ms. Shilpi Varshney a graduate in EnglishHonours and was the management student of Human Resources and Tourism.
Our roles are flexible depending upon the need of the hour as we aspire to be an all round
efficient team.
We also aspire to hire permanently proficient escorts and trainers in our firm who would become
a part of our sales team in order to give a better picture of actual operations to our customers.
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6. OPERATIONAL PLAN
6.1LOCATION and FACILITIES
Adventure Saga would be operating from its Noida office due to its proximity to its target
market i.e Delhi and NCR as well as its proximity with its destination market i.e Uttranchal.
Delhi and NCR are a corporate hub which has huge market potential for adventure tourism. Also
being the capital of India, lot of facilities like fast and quality transportation, etc are available. As
the same time our target clients which are the elite class are present in huge number in and
around Delhi. Also our destination market i.e Uttranchal is very accessible from Delhi and NCR.
It only takes 5-7 hours to reach various destinations like Rishikesh, Haridwar, Nainital, Corbett
National Park etc. So the location of Adventure Saga is perfectly apt in many aspects.
The facilities provided by Adventure Saga to its clients would be like providing transport
facilities, Tour escort, booking accommodation at the destination as per mentioned in the
itinerary, along with the necessary requirements required for the specific adventure sport.
The facilities provided at the destination would consist of proper accommodation facilities,
proper and safe adventure activities under a trained guide with proper necessary equipments. All
these operation activities would be taken care by the tour escort who would be the main point of
contact.
Summing up the list of key operational elements are :
Tour Escort. Transportation Facilities Accommodation Booking Safety Procedure requirements. Adventure Sports Guide Adventure Sports Equipment
6.2OPERATION PROCESS
With Mr. Hemant Arora responsible for Operation, Marketing and Sales management, Ms.
Shilpi Varshney will focus on all administration along with supporting hand for Marketing and
sales as well. Whereas Ms. Shilpy Sinha would look after Financial and legal aspect related tothe firm.
The firm would advertise through various sources like, newspaper, flyer, brochures, online
advertising so as to market Mountain Saga as a brand in the market.
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The sales would be done by approaching the target market i.e corporate, schools, colleges
and elite clubs and families with proper presentations along with a guide who will explain theminute details about how the sport would be carried out, where as the sales team would mention
the USP of the itinerary as compared to the competitors.
The booking would be done at the office by a booking executive which would includebooking through phone, emails and sales team.
6.3ACTION PLAN
Pre-Opening Goals
Invest Rs. 15000/- as rent for office. Purchase office equipment, furniture and computer and establish office equipment. Open a firm account in any nationalized bank. Create advertisement and promos offers in the market. Identify internet hosting company to register website name and establish website. Open for business March 2009.
Post-Opening Goals
Mid Term- Increase Market Share
- 20% growth per annum
Long Term- Have an increased sales team.- Have our own guides & trainers.- Purchase our own equipments.
Book Keeping
A C.A would be hired to complete the companys annual financials and Ms. Shilpy Sinha
would supervise book keeping.
Major Suppliers
Our major suppliers for sports operations would be adventure link operating in uttranchal region
for the past 10 years. They have the best expertise and trainers and guides to give the best
experience in the field of operations.
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License and Permit
There are various licenses which are to be procured by the local government in order to perform
the adventure activities. These requirements can be obtained from the local government officesthe state.
Also the Ministry of Tourism has given BASIC MINIMUM STANDARDS FORADVENTURE TOURISM ACTIVITIES given at thehttp://incredibleindia.org/pdf/Basic_Minimum_Standards_for_Adventure_Tourism_Activities.pd
f
6.4OPERATIONAL ADVANTAGES
An association with adventure link will help in getting adventure equipment andguide/trainers at base line cost. All the payments would be done on COD terms.
An association with AVA holidays Pvt. Ltd. would help in getting better contractedrates from the transporters and hotels for accommodation.
A tour escort for every group consisting more than 7 people. Major Competitors have a disadvantage of coming into accommodation segment of
their own, which may or may not be the best in the market.
Our firm has an advantage of choosing and hiring the best accommodation,transportation and trainers in the market.
Equipments hired will follow the best safety requirements, which at times are ignoredby competitors.
Recreational activities at hotels, or camps to make the experience of our clients amemorable one.
6.5OPERATIONAL CHALLANGES
The team of trainers/guides is being outsourced, which makes our part ofperformance in the hand of others.
Equipments are being outsourced which increase our cost of operations. Competitors have their own experience in adventure activities for many years,
whereas own ownership in raw and inexperienced in adventures.
How to Deal
With time, we will be have our own permanent team of trainers/guides. Well have our own equipments adhering to all safety procedures with time. The ownership will come under training of adventure sports by itself so as to
understand the business in depth and be at better answerable positions to ourcustomers queries.
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7. MANAGEMENT STRUCTURE
7.1Key Team Members
Since Mountain Saga is a partnership firm the roles of the partnership are not rigidly defined.
Though marketing and sales and operations would be handled by Mr. Hemant Arora.
Ms. Shilpy Sinha would be dealing with the financial aspects of the firm.
Ms. Shilpi Varshney would be dealing with the Human resources aspect.
Other than this Mr. Hemant Arora and Ms. Shilpi Varshney would together explore their
contacts in the industry and thus bring in the clients.We all three shall go together as a team
whenever required with our proper presentations regarding Mountain Saga.
The three of us would also be engaged into advertising of our firm.
An office attendant would be employed in the beginning who would take care of the calls and
other minor office jobs.
His skills would require understanding basic understanding of English language and etiquettes
required while talking to customers.
His salary shall be between 3000-5000.
A house keeper would be required to keep the office and its premises clean.
Staff requirements in future
As such Mountain Saga does not need staffing of two many employees. But as the business will
grow we shall have our own trainers and escorts.
The qualities of our trainers and life guards would include:
Should have leadership qualitiesShould be able to emphasize team work during any sports
7.2 Future Management Needs
Mountain Saga aims at having a brand of its own, for this its needs a team of its own which will
consist of larger sales team, permanent trainers, escorts and life guards. Also the target market
would be expected to expand beyond Delhi and NCR to other parts of India.
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8. BUSINESS SWOT ANALYSIS
STRENGHT WEAKNESSES
Our USPs Uttranchal as a destination of operation Competitive Pricing Quality products and services Management team from all the fields
Outsourcing Inexperience Limited funds
Upcoming trend in tourism industry Less marketing efforts employed by other
companies and tour operators
Potential domestic market still untabbed
Competitors and their experience Licencing and Permits Registration
OPPORTUNITIES THREAT
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9. FUTURE DEVELOPMENT
9.1Long term Goals
Mountain Saga has a vision and all its team members are and will work sincerely to achieve it.
Our long term goals include
Business expansion into Northern India Expanding our customer base that is we will try to motivate customers from
southern states like Banglore, Pune, Maharashtra to experience the beauty in
wilderness of North India
Earning more profit Earning good will and market shares Providing innovative services
Exploring more products and services to cater to our customers
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10.FINANCIAL PROJECTIONS
10.1 2 Year Projected Income Statement and Balance Sheet
PROFITANDLOSSACCOUNT
fortheyear2009-2010
Particulars Amount Particulars Amount
Toaccountantfee 5,000 Bysales 19,80,000
Tocontracters:
Accommodation 7,12,800
equipmentandtrainervendors 4,75,200
Tobankcharges 1,000
Tomarketingexpense 3,00,000
Todepreciation 12,000
Tomiscellaneousexpense 5,000
Toprinting,postage&stationary 5,000 Torepairs 5,000
Tomaintenance 5,000
Toelectricity 12,000
Totelephonecharges 20,000
Tointernetcharges 15,000
Torent 60,000
Tosalary 10,000
Toconveyancecharges 36,000
Totravelcharges 45,000
Tonewspaperandperiodicals 5,000
Tointerstoncapital 72,000
Tonetprofit 2,61,000
toprofittopartners: bynetprofit 2,61,00
HemantArora 87,000
Shilpivarshney 87,000
Shilpy 87,000
2,61,000 2,61,000
BALANCESHEETason31stmarch2010
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PROFITANDLOSSACCOUNT
fortheyear2010-2011
LIABILITIES AMOUNT ASSESTS AMOUNT
Capital: Furniture 80,000
HemantArora-2,00,000 Equipment 5,000
add:profit-87,000
ShilpyVarshney-2,00,000 computers 20,000
add:profit-87,000 Airconditiones 20,000
Shilpy-2,00,000 Debtors 5,000
add:profit-87,000 Cash 50,000
Bankbalance 6,81,000
8,61,000 8,61,000
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PARTICULARS AMOUNT PARTICULARS AMOUNT
Toaccountantfee 5,000
Tobankcharges 1,000 Bysales 50,40,000
Tomarketingexpenses 1,50,000
Todepreciation 15,000
Toprintingandpostage 5,000
Torepairs 5,000
Tomaintenance 5,000
Torent 60,000
Tosalary 12,000
Totelephonecharges 20,000
Tointernetcharges 15,000
Toconveyancecharges 36,000
Totravelcharges 45,000
Todepreciation 6,000
Toelectricity 12,000
Tonewspaperandperiodicals 5,000 Tomiscellaneousexpenses 5,000
Tocontacters:
Accommodation 18,00,000
equipmentandtrainervendor 12,24,000
Tonetprofit 16,14,000
50,40,000 50,40,000
ToProfittopartners: BynetProfit 16,14,000
HemantArora-5,38,000
ShilpiVarshney-5,38,000
Shilpy-5,38,000 16,14,000 16,14,000
BALANCESHEET
ason31stmarch2011
LIABILITIES AMOUNT ASSETS AMOUNT
Partnerscapital: Furniture 1,00,000
HemantArora-2,50,000 Equipment 10,000
add:profit5,38,000 computers 18,000
ShilpiVarshney-2,50,000 Airconditioners 18,000
add:profit5,38,000 cash 50,000
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Shilpy-2,50,000 Bankbalance
add:profit5,38,000 23,64,000 23,64,000
SOURCESANDAPPLICATIONOFFUNDSFORMOUNTAINSAGA
SOURCESOFFUNDS AMOUNT
CapitalofPartners 6,00,000
APPLICATIONOFFUNDS
Advertising 3,00,000
Tourandtravelcharges 45,000
Operatingexpenses 1,27,000
Purchaseofcomputers 20,000
purchaseofairconditioner 20,000
Totaluseoffunds 4,32,000