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Advent ® for Wealth Managers Front to Back Office Integration so You Can Focus on What You Do Best Innovation & Proven Reliability Since 1983 Advent Software ®

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Advent® for

Wealth ManagersFront to Back Office Integration so You Can Focus on What You Do Best

Innovation & Proven Reliability Since 1983

Advent Software®

www.advent.com

4,500+ Number of client firms worldwide using

Advent technology

Advent® for Wealth Managers: Expanding Your Opportunities in a Competitive Market

Increased personal wealth and market participation have created a major opportunity for wealth management firms—as well as a highly competitive environment. In addition to superior performance, clients expect responsive service and clear, accurate information. This requires a technology platform that helps you manage

relationships and make informed decisions to preserve and grow client assets.

Advent Software has been helping wealth managers succeed in growing their businesses while controlling costs since 1983. Our solutions and services have proven time and again to improve client service, increase operational efficiency, reduce risk, and free wealth managers to focus on what they do best. That is why more than 4,500 firms around the world rely on Advent.

Our clients range from independent advisors just getting started to global institutions managing $600 billion in assets. Whatever the size or complexity of your business, Advent® for Wealth Managers can be scaled and tailored to help you achieve efficiency gains across your operations.

Meeting the Diverse Needs of Wealth Managers Advent® for Wealth Managers has evolved to meet the dynamic needs of private client practices, whether indepen-dent or part of a larger financial institution. Encompassing the entire investment management process, it enables you to make better informed decisions and communicate more effectively with clients, while streamlining operations and increasing profitability. It’s the only fully integrated solution that provides: • Fast access to real-time portfolio and position data

for informed decision making and immediate answers for clients

• Portfolio modeling and rebalancing for making adjustments across all accounts

• Efficient and seamless trade order management for fast and accurate transaction execution

• Built-in client relationship management (CRM) for more productive client interaction and prospecting

• Customizable, flexible, and automated portfolio reporting to meet clients’ highly individualized needs

• Enhanced compliance capabilities to meet increasingly complex regulations

• Timely and accurate reconciliation to minimize exceptions • The largest network of custodians providing reconciliation

ready data• Billing automation tools for on-time billing and faster

revenue collection

Whether you manage a $50 million or multi-billion dollar business, Advent® for Wealth Managers equips you with solutions to serve clients better and manage operations more efficiently. Moreover, Advent solutions are designed for scalability, so you can grow your asset and client base without having to grow your staff or technology infrastructure.

1 | www.advent.com

Advent Software

“Advent products and services have allowed us to automate so many mundane tasks that we’re all better able to focus on what we’re here to do, which is to grow client assets and serve clients more personally.”

Shawn SwagertyDirector of Information SystemsFerguson Wellman Capital Management

Advent’s services organization will help you get maximum value from

our technology right from the start and make sure you continue to

derive optimal performance from your solution after implementation.

Predi

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ontinuous Value

Industry Expertise

Implementation

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System U

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Application Consulting

Custom Engineering

Op

timization

Project ManagementAdvent Client

$18 Trillion Total assets managed by firms using Advent

technology

2 | www.advent.com

Advent Software

Deliver Superior Portfolio Management and Client Service Clients trust you with the management of their assets and they expect personalized service. Advent can help you achieve both with Advent Portfolio Exchange® (APX), the industry’s most advanced, fully integrated portfolio management solution. A built-in CRM enables you to provide highly personalized service, with both client contact data and portfolio information accessible through a single system. And APX incorporates a powerful reporting and packaging solution that speeds customization and alleviates complications arising from highly manual processes.

Analyze the Sources of PerformanceBeing able to identify and explain the source of investment performance will enable you to win and retain clients. APX includes performance analytic capabilities, including performance attribution, that allow you to pinpoint the drivers of performance, quantify the impact of investment decisions and monitor performance relative to benchmark. The result is the ability to clearly communicate to clients the sources of portfolio performance.

Increase Trading Efficiency While Reducing RiskFinding opportunities to create operational efficiencies, reduce trade errors and compliance breaches are goals at every firm. Advent’s Moxy® trade order management system provides a straight through processing (STP) environment that reduces manual duplication and errors and allows portfolio managers to focus more time on performance and client service.

Make Compliance a Competitive AssetFirms need to be sure they are keeping up with a web of complex regulations while reducing the time and resources devoted to compliance. All Advent solutions help ease the compliance burden by making accurate historical data easily accessible. Advent Rules Manager® provides pre- and post-trade rules checking and portfolio monitoring to support compliance with SEC regulations, client require-ments, and your firm’s investment policies.

Advent Portfolio Exchange® integrates client management and portfolio

data in a single database, making relevant data easily accessible. Intuitive

navigation makes it easy to click back and forth from contact details to

portfolio reports within the same system.

A Comprehensive, Integrated Solution for Wealth Managers

1,000+ Number of Advent employees around

the globe

3 | www.advent.com

Reduce Reconciliation Time, Labor, and ErrorsMaximize your staff’s efficiency by automating the gathering of custodial data and account reconciliation. Advent’s straight-through processing modules reduce manual intervention in transaction data flow and resolves mismatches to simplify daily reconciliation. Advent’s STP solutions also enable you to automatically download timely market data, including corporate actions, pricing, evaluations, and descriptive information.

Take Control of Billing and RevenueYou work hard to make money for your clients and need to be equally diligent about collecting fees in a timely manner. Advent Revenue Center® provides an automated solution for getting accurate invoices out on time, along with tools to help track and analyze your revenue stream. Its flexible, rules-based architecture enables you to accommodate any number of individual billing arrangements and fee schedules.

Focus on Results, Not on OperationsIf you have a small IT or operations staff, need to reduce operational risk, or want to get up and running quickly, consider the online, hosted version of APX through Advent® Back Office Service (ABOS). APX through ABOS delivers the fully integrated portfolio management, reporting, and CRM solution on an outsourced basis. And Advent offers the flexibility to migrate to the onsite, installed APX should your company decide to do so.

Track All Client Assets WorldwideMany high net worth clients have a variety of assets distributed among multiple institutions, and even multiple countries. Being able to show clients the complete picture of their assets helps you manage their funds more efficiently and enhances your firm’s value. Advent® Wealth Service provides consolidated global asset reporting for your high net worth clients.

Advent Software

“Advent allows a shop like Sterling to run very lean, without a huge IT department, and everything from the beginning of a trade through settlement and accounting to custodial reconciliation and reporting is now just a seamless process.”

Cathy SawyerExecutive DirectorSterling Capital Management

“Because the Advent people knew how we planned to use the system, they were able to direct the training and implementation to us very specifically. That’s a very valuable step. It saves a tremendous amount of time versus a ‘one-size-fits-all’ approach.”

Greg SneddonIT DirectorKensington Investment Group

The Trading and Order Management module offers the tools to

streamline your trading workflow while reducing risk and errors.

Portfolio Management &

Reporting

(APX)

Consolidated,Formatted

Data

Transactions,Positions, andSecurity Info

Secure, FastInternet-BasedCommunications

Compare, Post,and Report

Broker

Trading andOrder Management

(Moxy®)

Custodian 3Custodian 2Custodian 1

“The Advent platform is performing well, customer support is excellent, and the integrated suite approach saves us time and hassles. If we add another couple billion in assets or another 10,000 accounts, we won’t miss a beat functionally and we could do that on the Advent system very efficiently.”

Dr. Sonia RosenbaumManaging DirectorNewgate Capital Management

Trust in Experience and Proven ResultsWho better to help you make the most of your Advent solution than the company that built it? Advent project managers and consultants have experience with the successful implementation of Advent solutions for over 4,500 client firms. Employing industry-leading best practices and tools, they have built a solid track record of delivering fast, predictable results. Advent’s proven implementation methodology helps minimize business disruption and downtime, control costs, and deliver optimal system performance from the day you go live.

Certified for Outstanding Client SupportAdvent is the first investment management software com-pany to earn the Service Center Practices (SCP) Certification for our Client Support operation, renewed each year since 2005. Created by a consortium of leading technology com-panies, SCP certification is the internationally recognized standard for best practices in delivering exceptional technol-ogy support. The award affirms Advent’s commitment to delivering exceptional support to our clients.

About Advent SoftwareAdvent Software, Inc. has been providing trusted solutions to the world’s leading financial professionals since 1983. Firms in 60 countries using Advent technology manage investments totaling US $18 trillion. Advent’s quality software, data, services, and tools enable financial professionals to improve service and communication to their clients, allowing them to grow their business while controlling costs.

To learn more about Advent® for Wealth Managers—and how it can be tailored to your specific operational challenges— visit our website: www.advent.com

4 | www.advent.com

Advent Software

60Number of countries in which Advent serves

the diverse needs of clients

5 | www.advent.com

Advent® for Wealth Managers Solution Modules

Portfolio Management and Reporting: Advent Portfolio Exchange® (APX)

Advent Portfolio Exchange® is the first solution to fully integrate the front office functions of prospecting, marketing, and CRM with the back office operations of portfolio accounting and reporting. This enterprise solution leverages Microsoft SQL architecture to deliver critical client and prospect information to operations, marketing, and portfolio managers via a browser-based user interface.

• Superior portfolio accounting and reporting• Reporting includes:

• Performance measurement and reporting• Multicurrency and variable-rate securities coverage

• Built-in performance analytics tools• Enhanced security and compliance• Automated reporting process—Ability to create custom

packages with table of contents and cover letters from disparate APX reports, word documents, PDF, and Excel files

• Combined client relationship and portfolio management—Keep all critical data from last contact to portfolio performance in one database

Trading and Order Management: Moxy®

The Trading and Order Management module, Moxy,® enables fast, flawless trade execution with easy-to-use features that centralize order data, automate trading processes, and improve order execution. The trade order management module provides:

• Portfolio modeling and rebalancing• FIX-based electronic order routing• Intraday order management and appraisals• Real-time profit/loss viewer that displays instantaneous changes

to security positions and related information• Access to multiple electronic order routing networks, dark pools

and execution management systems• Enhanced global instrument coverage for complex transactions

in fixed income and derivatives

Trading Compliance: Advent Rules Manager®

Advent Rules Manager® takes compliance to a new level by allowing firms to turn their manual compliance policies and procedures into automated processes. Fully integrated with the Moxy® trade order management module, Advent Rules Manager® provides:

• Comprehensive, preventive rule checking and controls• Proactive portfolio monitoring to ensure portfolio compliance• Easier preparation for SEC examinations or inquiries• Automated record-keeping, with flexible and easy reporting

Billing and Revenue Management: Advent Revenue Center® *

Advent Revenue Center® provides a central platform for revenue management, compliance and reporting. It combines automation in billing with executive visibility into the revenue stream on a single consolidated platform, and increases efficiency with:

• Custom fee schedules for individual and relationships• Deposits and receivables system for reviewing outstanding

payments/collections• Detailed audit trails with knowledge date capabilities for

compliance• Automated invoice production and storage

Back Office Outsourcing: Advent® Back Office Service (ABOS) *

ABOS enables firms of all sizes to take advantage of APX, through a hosted, online service. This solution enables a firm to outsource its data management and reduce its IT investment. Benefits include:

• Predictable cost of operations• Leading edge portfolio management technology• Outsourced data management and IT• Daily reconciliation services• Secure, consistent, high quality data, including disaster recovery

Straight Through Processing: STP

Advent’s STP solutions automate the connections between Advent applications and investment managers’ mission-critical counterparties, including custodians and market data providers.

Data Consolidation: Advent® Custodial Data (ACD) †

ACD collects, consolidates, and electronically delivers secure, standardized custodial data to investment professionals. ACD consolidates account level information from thousands of institutions for reconciliation and posting into APX. Data is trade date based and is typically available before the market opens on T+1.

Data Reconciliation: Advent Rex® *Rex® allows firms to automate and systematically manage their reconciliation process through exceptions-based position and transaction matching.

General Ledger Interface: Advent® General Ledger Exchange (GLX)

Advent® GLX allows you to generate journal entries from your APX transactions and export them to a supported general ledger system.

Total Wealth Reporting: Advent® Wealth Service (AWS) *

Advent® Wealth Service enables firms to provide their clients with aggregate investment reporting without having to manage account data from outside custodians. Features include:

• Reporting on 100% of your clients’ assets, including those you don’t manage

• The ability to include hedge funds, private equity, hard assets and other alternative investments in client reporting

• Flexible data delivery methods

† Available for US held accounts only

* Available only in North America

Advent Software

Printed on recycled paper.

BROWM0908

600 Townsend StreetSan Francisco, CA 94103

800-727-0605

666 Third AvenueNew York, NY 10017

212-398-1188

One Bedford AvenueLondon WC1B 3AU

United Kingdom+44 20 7631 9240

Advent Softwarewww.advent.com

®

San Francisco • New York • London

Copyright 2008 Advent Software, Inc. All rights reserved. ADVENT, the ADVENT logo, Advent Portfolio Exchange, Advent Revenue Center, Advent Rules Manager, MOXY, and Rex are registered trademarks of Advent

Software, Inc. or its subsidiaries. All other marks mentioned herein are those of their respective owners.