Advantech Company ProfileAdvantech Company Profile

Corporate MarketingCorporate Marketing

Feb. 2010Feb. 2010

Advantech’s Good-to-Great 3-Circle PrincipleAdvantech’s Good-to-Great 3-Circle Principle

Fact SheetFact Sheet

Leading Industrial Computing Platform & Services Company Worldwide

Established in: May 1983

Public Listed in: December 1999

Bloomberg Ticker : 2395 TT MSCI composite

Market Cap : US$ 1,111M

CEO: K.C. Liu

Worldwide Employees: 4,056 ( 1,306 in Taiwan)

Office & Home End Users

Notebook

PDA

Office PC

eAutomation eAutomation

Medical Medical

PublicService

Network

Appliance

Network

Appliance

eBuilding eBuilding

Solution IntegratorsVertical Applications

Mobile-Phone

The “ePlatform Services” IndustryThe “ePlatform Services” Industry

Advantech Focus

Advantech’s Steps of Globalization

1983–1988Taiwan

Local Company

1989-1994International Company

(Export)

1995-2007Multinational Company

(SBU/RBU)

2007 and beyond … Globally Integrated

Enterprise (GIE)

Evolution of “ePlatform Industry”Evolution of “ePlatform Industry”

General Computing ePlatform (IPC)

Application-Ready ePlatform (ARP)

Service-ReadyePlatform (SRP)

Paradigm Shift of AdvantechParadigm Shift of Advantech

ProductsProductsProductsProducts

RepeatableRepeatableTechnologiesTechnologiesRepeatableRepeatable

TechnologiesTechnologies

GeneralGeneralPurposePurpose

ePlatformsePlatforms

GeneralGeneralPurposePurpose

ePlatformsePlatforms

ApplicationsApplicationsApplicationsApplications

IntegratedIntegratedServicesServices

IntegratedIntegratedServicesServices

VerticallyVerticallyFocusedFocusedSolutionsSolutions

VerticallyVerticallyFocusedFocusedSolutionsSolutions

Sales RevenueSales Revenue

0

100

200

300

400

500

600

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

143.5

216 231249

282

334

373

452482

523

Year

Reven

ue in

million

s,

US

D

444

Embedded Design-in

Business

Branded & SolutionBusiness

Mission:

Trusted ePlatform Services

Mission:

Enabling an Intelligent Planet

Design & Manufacturing Services (DMS)

Embedded Computing

Applied Computing & Intelligent Services

Industrial Automation (eAutomation)

• DMS – Network & Telecom• DMS – Medical• DMS – Gaming• DMS – Applied Computing

• Applied Computing Design-in Services

• Single Board Computers & Industrial Motherboards

• Embedded Modules & Software Services

• Medical Computing• Industrial Mobile Computing• Self-service & Infotainment• Digital Signage• Intelligent Buildings

• Industrial I/O & Controllers• Industrial HMI & Panel PCs• Industrial Communication• Industrial Computers• Power & Energy Solutions

Advantech Corporate Structure & Growth Engines

Embedded

Design-in

Business

2009 Sales by Product2009 Sales by Product

Industrial Automation

19%

Advantech Global Services16%

eServices & Applied Computing

15%

Embedded System 22%

Networks & Communications

16%

Embedded Core 12%

Worldwide PresenceWorldwide PresenceTruly Global & Truly Local – in 18 countries and

39 cities

RMA center for Europe / Russia

Regional Service Center

Branch Office

2009 Sales by Region

* DMS: Design & Manufacturing Services

Branded & Solution Business

Branded & Solution Business

• Applied Computing & Intelligent Applied Computing & Intelligent ServicesServices• Industrial Automation Industrial Automation

Branded & Solution BusinessEnabling an Intelligent Planet

Factory Automation

Military Transportation MarineMachine Automation

Intelligent Buildings

Medical

Video Surveillance

Self-service

Power & Energy

Environment Monitoring

Retail & Hospitality

Digital Signage

Mobile Computing

Logistics & Warehousing

Device & Computing

Key Vertical Sectors of Advantech

Point-of-Care Terminal

Medical Image Display

Patient Infotainment

TerminalMobile Clinical

Assistant

Sector:

Medical/Healthcare

Sector: Factory & Machine Automation

TouchPanel PC

Fanless Box IPC

Automation Controller

Ethernet

Switch

Motion Card

Industrial Computer

Web-enabled

HMI

PC-basedController

Fanless Box PC

IndustrialEthernet Switch

Serial Device Server

AnalogInput

Module

Sector: Power & Energy

Sector:

Transportation

Serial Device Server

Fanless Box PC

Industrial I/O

TouchPanel PC

Industrial Monitor

Rail Transport Computer

Vehicle Mounted Computer

Portable PC

Mobile Data Terminal

Sector: Industrial Mobile (Vehicle) Computing

Embedded System

Rugged Handheld Terminal

Digital Signage Player

Integrated Signage Display

Interactive Signage Station

Digital Signage Blade Interface

Digital Video

Platform

Sector: Retail, Self-service & Hospitality

Scenario Control

Self-service Touch

Computer

Digital Signage

UbiQ Lighting Control

WirelessTechnologie

s

VideoSurveillance

Scenario

Design-in

Selling

Model

Hotel & Hospitality

Retail

Museum & Exhibition

Public Space

eHome

Enterprise

Embedded Design-in Business

Embedded Design-in Business

• Embedded Computing Embedded Computing • Design-in & Manufacturing Services Design-in & Manufacturing Services

Embedded Design-in BusinessTrusted ePlatform Services

Design & Manufacturing

Services

Applied Computing Design-in

Emb’Core Advansus

• DMS – Network & Telecom

• DMS – Medical• DMS – Gaming

• Self-service & Infotainment• Industrial Mobile Computing

• Single Board Computers & Industrial Motherboards

• Embedded Modules & Software Services

• Modularized Board Design Services

• Component Allied Procurement Services

•Full Spectrum of Embedded Platforms•Longevity Support•Time To Market

•Mini-ITX•MicroATX•ATX

•3.5” SBC•5.25” SBC•PC/104•EPIC

Industrial Motherboards

Signal Board Computers

•COM-Express•COM-Micro•COM-Ultra•ETX/XTX•QSeven

Computer On Modules

Mechanical Mechanical DesignDesign

Power Saving Power Saving & Green & Green EnergyEnergy

PeripheralPeripheralIntegrationIntegration

SystemSystemSecuritySecurity

Embedded Design-In Services

SystemSystemReliabilityReliability

•Advanced HW/SW Power Saving Design•Smart Battery Solutions•LCD Brightness Control

•Thermal Solutions•Anti-vibration Design•Wide Temperature•EMI Reduction

•Touch Panel & LCD •Industrial Storage Modules•Wireless Modules

•Multi-level Watchdog•Fast Boot Time•Hardware Monitoring•Smart fan Solutions

•Software Protection•Crisis Backup & Recovery

Embedded BIOSEmbedded BIOS Embedded OSEmbedded OS Software APISoftware API

•Modularized BIOS Core Architecture•BIOS Customization Services

•Custom OS Image•Device Driver Support•Enhanced Kernel

•Hardware Monitoring•Power Saving•Brightness Control•GPIO/I2C/SMBus Control•Security

Embedded Software Services

Embedded ModulesGUI Management Tool & Software API Package

Empower Your Applications

•WLAN Module•GPS Module•Cellular Module•Bluetooth Module

Embedded Wireless ModulesEmbedded Wireless Modules

•CompactFlash•USB Disk Module•PATA/SATA Disk Module•PATA/SATA SSD•CFast

Industrial Storage ModulesIndustrial Storage Modules

DMS Design-Win Success ModelDMS Design-Win Success ModelDMS Design-Win Success ModelDMS Design-Win Success Model• Focus on Focus on TelecomTelecom and and MedicalMedical Tier 1 Accounts Tier 1 Accounts

• End-to-End Business by Customer Focus TeamEnd-to-End Business by Customer Focus Team

• Architect Leading Design-WinArchitect Leading Design-Win

• Focus on Focus on TelecomTelecom and and MedicalMedical Tier 1 Accounts Tier 1 Accounts

• End-to-End Business by Customer Focus TeamEnd-to-End Business by Customer Focus Team

• Architect Leading Design-WinArchitect Leading Design-Win

Networks & Telecom Technology Overview Networks & Telecom Technology Overview

CPU SupportCPU SupportMIPS,DSPMIPS,DSPPowerPCPowerPCx86x86

Cavium Octeon

RMI XLR/XLP

Freescale MPCQorIQ/PQII

Application Oriented Application Oriented System DesignSystem Design

Device driversDevice driversFor OSFor OS

Customized Firmware Customized Firmware Customized BootloaderCustomized Bootloader

UNIX-Like OS UNIX-Like OS support support

Middleware & Protocol Middleware & Protocol Integrate 3rd party solIntegrate 3rd party solfor customer Appfor customer App

Intel Multi-core/Embedded

TI DSPTI64

U-boot x86 BIOS VxWorks loader

SATA/SAS WDT/HWMON Mgmt LAN

Telco interface:10Gb SPI 4.2, SPI 3, TDM/PCM, MDIO, SRIO

Proprietary : FPGA, CPLD, Proprietary interrupt .

Linux standard kernel

x86/MIPS/PPC

Carrier Grade Linux WindRiver PNELE

WindRiverVxWorks

FreeBSD

ATCA & uTCAHW mgmt

Switch mgmtBroadcom LVL7

Dataplane6Wind

VoIP solutionIPPBX/SIP

WIMAXASNGW

WirelessCore network

SecurityAppliance

IPTVMediaGW

VoIPGateway

DSP middlewareEnea dSpeed

DSPOSEnea OSEck

DSPBIOS

Peripheral interface: Memory, PCI, PCI-E, I2C, local bus ..etc.

Cavium SE

RMIOS

IPMI

MMC

Advantech Global Services (AGS)

Advantech Global Services (AGS)

Advantech Global Services Network

Advantech Global Services Network

• Achieve Overall Customer Satisfaction

• Continuous Improvement is Our Routine

• Apply Closed-Loop Feedback Mechanism

“Advantech commits itself to achieving total customer satisfaction through continuous improvement of our business and closed loop proactive service mechanisms.”

Our 3C Quality StatementOur 3C Quality Statement

Worry-Free Solution Integration Services

Worry-Free Solution Integration Services

Global Agile Manufacturing CapabilityGlobal Agile Manufacturing Capability

• Small-Volume Production• Board & System Products• DTOS Projects• Engineering Sample Services• Complex Product Lines• Flexible & Quick Production

• Mid-to-High-Volume Production• Board & System Products• Chassis Design & Production• DMS / DTOS Projects• Mature Product Lines• Cost-Effective Production

ATMC AKMC

Taiwan Manufacturing Center

China Kunshan Manufacturing Center

15,744 m2 81,000 m2

Global Quality Certification

ISO9001 (Quality) ISO14001 (Environment)

ISO13485 (Medical)

ISO17025 (QA lab)

TL9000 (Telecom)

OHSAS18001 (Health & Safety)

America Quality AssuranceAmerica Quality Assurance

Europe Quality AssuranceEurope Quality Assurance

China Quality AssuranceChina Quality Assurance

Kunshan Quality CenterKunshan Quality Center

Corporate Quality AssuranceCorporate Quality AssuranceAt TaiwanAt Taiwan

• Local Quality Assurance Local IQC for incoming material and product inspection

• Local Quality Service Collect quality history locally from customer

• Local Quality Window Single quality window for customer

Local Quality Assurance & Services

Global Procurement ServicesGlobal Procurement Services

Procurement Qualification Procedures:

Reliable service and price support

worldwide

Trusted and Worry-free Compatible Peripheral

Quality Guaranteed

Customer Benefits:

Lower price Cost Reduction Localized procurement with global network support Short Lead times Trusted and worry-free compatible peripherals

Global Logistics Service CentersGlobal Logistics Service CentersGlobal Deployment, Local DeliveryGlobal Deployment, Local Delivery

WEEEWEEE

• Register with local recycling

organizations

• Make good use of RMA channels- Collect WEEE in local Distributors/RBUs

- Transport to AESC Service Center

- Recycling issue handled by local recycler

• Sign contract with RWE which offers

local collection and recycling in EU

countries

WEEE & RoHS ImplementationWEEE & RoHS Implementation

RoHSRoHS

• RoHS Transition Completion in June, 2006

• Undergoing China RoHS Implementation Plan

Customer SupportCustomer Support

•Online Technical & Repair Services for Total Lifecycle Support

•Web-based eRMA System (eRMA.advantech.com.tw)

•Best-in-Class Service

•Enhanced and Extended After-Sales Service

Technology UpdateExtended Warranty Onsite ServiceAdvanced ReplacementFast Repair

Global Sales & Marketing Network

Global Sales & Marketing Network

Global Alliance PartnersGlobal Alliance Partners

Advantech has been named by Microsoft as an Embedded Gold Partner in Taiwan, Korea and China. This partnership authorizes Advantech to provide Microsoft Windows Embedded software products on their own, or together with our embedded hardware solutions.

Advantech is one of four Intel’s ECA Premier Members worldwide.

Intel ECA is composed of companies that provide software and hardware systems, services, and applications in support of Intel’s embedded and communications business.

Direct Marketing Force - Call CenterDirect Marketing Force - Call Center

North AmericaNorth America

EuropeEurope

AustraliaAustralia

• 1-888-576-9668 ( Western)• 1-800-205-7940 (Eastern)

• 1300-308-531

• 00800-2426-8080

ChinaChina

TaiwanTaiwan

JapanJapan

KoreaKorea

MalaysiaMalaysia

• 800-810-0345 (Pre-sale)• 800-810-8389 (Post-sale)

• 0800-777-111

• 0800-500-1055 ( ePlatform)• 0800-500-1077 (eAutomation)

• 080-363-9494

• 1800-88-1809

Through call centers, customers worldwide can now enjoy the convenience of Advantech’s service channels to reduce business turnaround time

SingaporeSingapore • 65-6442-1000

Advantech eStoreAdvantech eStoreServing Your Industrial Computing and Automation Needs

Advantech eStore simplifies Advantech eStore simplifies your sourcing experienceyour sourcing experience

http://buy.advantech.eu/

• Instant Quotations• Configurable Systems• Simplified Selection Guide• Fast and Easy Check Out• Track Orders Online• Live Sales Support Online

MyAdvantechMyAdvantechPersonalized page for channel partners and end

customers my.advantech.eu

Your ePlatform Services Partner

in the Connected eWorld