It’s affordable. When you advertise with print or airtime, it’s expensive and limited but when you advertise via social media it

gives you unlimited access to an even larger audience for a bargain price.

It makes you understand your audience better. The key to a successful business

knows its audience. Through social media this will be easier to accomplish. Better than

those surveys.

It expands. According to surveys, Filipinos spend 21.5 hours per week on social media. Through social media, you can extend your services to potential clients thus expanding

your business.

It’s instant. Advertising is as easy in a jiffy and a click. It’ll give you the ability to share your information, thoughts,

coupons and ideas instantly.

You can interact with your audience. Aside from the ability of posting instant updates, business owners can interact with their audience – in an instant, too. If they have questions or concerns,

it’ll be easier to interact and address the situation.

It adds traffic to your website. If you’re having problems with less website traffic or visits then

social media is your bridge of achieving that. Through social media, you can encourage people to visit your website and keep them coming back

to your website.

Customer Loyalty. When consumers have access to information and is given immediate answers to concerns and complaints then it’ll

be easier to earn the loyalty of your audience.