advanced social media 31032011
DESCRIPTION
Seminar presentation on Advanced Social MediaTRANSCRIPT
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Objectives
Answer questions
Recap from last seminar
[email protected] | @mgeorgeson
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Recap
[email protected] | @mgeorgeson
Strategy
Branding, Customer Service and Lead Generation
Keep it professional but give a little bit of yourself
4 C's of Business Social Media
Content – Context – Connections – Community
Integrate with existing marketing
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Commercial Objective
[email protected] | @mgeorgeson
Reach Customers
Build relationships
Educate followers
Increase sales
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[email protected] | @mgeorgeson
Approach
What to Say
FISHY
Managing your presence
Friendly, Informative, Sociable, Helpful and Yourself
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[email protected] | @mgeorgeson
TweetDeck
Social media browser
Efficient social media management tool
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[email protected] | @mgeorgeson
TweetDeck
Everything in an organized column format
Multiple views within the same main viewing window
Schedule your social media updates
Keywords, auto-searches
Individuals / Company information
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Auto response
Statistics
Schedule more – blog posts included
[email protected] | @mgeorgeson
Easy to vet followers and friends
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[email protected] | @mgeorgeson
Some stats
UK users 30 Million
Within 10 miles of Chester 62,000
Within 25 miles of Chester 680,000
Within 50 miles of Chester 4,000,000
Worldwide users 600 Million
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Profile vs Group vs Page
Profile – Personal only
Group – Good for conversations but not much more
Pages – You need one for your Business!
[email protected] | @mgeorgeson
– Searchable (don't have to be logged in)
– Unlimited Fans or Likes
– Pages have analytics, profiles do not
– You can send “updates to fans”. whenever you want
– Third party applications are available on a Page
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Business page
Friendly url
Landing page
Sharing and getting 'liked'
[email protected] | @mgeorgeson
Add apps