Advanced Link Analysis Using MajesticSEO

Dixon Jones

Receptional• We are getting old• We joined some clubs• We’ve got badges• We’ve got bigger mouths

than most• We’re Internet marketing

consultants with a good track record

Majestic SEO• Second largest map of links

on the web after Google• 1.1 TRILLION URLS indexed• Can analyze back-links by:

– Anchor– Strength– Domain or URL– Link Type– Date found– Much more

No theory. Just Actionable ideas• Comparing Back Link History• Organizing Your Data• Getting Stronger Data• Link reclamation• Link Quality• Bad Neighbourhoods• Targeting Link Intersects

/comparedomainbacklinkhistory.php

Use Referring Domains, Cumulative View

Use Folders

Use Folders

Filtering

OptionsKeep Consistency•Analyse domains or deep urls•Pay attention to flagsCan filter by almost everything except ACRank here.

(Can filter ACRank at the report stage)

Link reclamation

• Coolest trick in the book

Step 1: Find all URLs with links

(Links to your site)

Step 2: Export as CSV

Step 3: Check Header Response

The result: Free link jucie

86 potential URLS (More links)

Targeting Link Intersects• Tools: MajesticSEO & Excel

– Filter out deletes / redirects / mentions etc– Do download all referring domains report for each

competitor– Use one worksheet per competitor– Take out Bad link neighbourhood matches– Use lots of cut and paste or build a Visual Basic

command to find duplicate link domains

Comparing Link Quality

API• The API is simple to use – an HTTP request

with a handful of parameters– Allows you to build applications based on our

data.

Bad Neighbourhood Checker

Lastly a Free Link• I’ll do a blog post about this presentation and

link to any attendee giving me their card as long as it has a web address

(ONE follow up email only. I promise)

Thank YouDixon Jones

I’m not hard to find…• Receptional.com/newsroom• Dixonjones.com/rss• Twitter.com/receptional• Facebook & LinkedIn as “Dixon Jones”• Webmasterworld as “Receptional”