advanced keyword research : 2014
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Advanced Keyword Research : 2014TRANSCRIPT
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Advanced Keyword Research
By: Gaganpreet Singhwww.CreativeBloggingIdeas.com
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• 1. What are keywords• 2. Types of keywords• 3. Different research strategies for different
types of keywords• 4. Keyword Analysis• 5. Keyword Finalization• 6. Tools Used For Keyword Research• 7. Bonus - Keyword Research Mythbuster
Presentation
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Keywords
• Key + Word = Important + Word• Every word is not keyword• Words that drives profit is keyword• Profit = Words that makes us money
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Right Keyword
• Right Keyword = Right Targeted Traffic• Right Keyword = Right Traffic Volume• Wrong Keyword = Wrong Traffic
• Before understanding Keyword Research, we need to understand Purchase Funnel
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Purchase FunnelAwareness
Opinion
Interest
Action
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Purchase Funnel
• First we need to create awareness • Then consumer will form an opinion about
your product• The opinion will create their interest in your
product• Once interest is created, action is taken
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Example
• What is iPhone = Awareness Phase• iPhone 5 review = Opinion Phase• iPhone 5 price = Interest Phase• Buy iPhone 5 = Action Phase
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Questions
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Types of Keywords
• Navigational Keywords• Transactional Keywords• Informational Keywords• Seasonal Keywords– Cyclic– Non Cyclic
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Example
• Navigational Keywords - Cars• Transactional Keywords – Buy Cars• Informational Keywords – How To Buy a Car• Seasonal Keywords– Cyclic – Christmas Gifts– Non Cyclic – 2013 20-20 Cricket Schedule
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Keyword Research
• Navigational Keywords – Do not go for it• Transactional Keywords – For Business Sites• Informational Keywords – For Blogs• Seasonal Keywords – Part of Transactional &
Informational
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Transactional KWD Research – Business Sites
Assuming That Website Already Exists
1. Explore your industry2. Create a PSL Chart3. Write 3-5 seed keywords4. Research Child Keywords5. Spy on Competitor Keywords
1. If targeting Google – “Keyword Planner”2. If Targeting Bing – Research Keywords” Tool
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Child Keywords – Business Sites
• Demo – Keyword Planner• Bing “Research Keywords” Tool – DIY
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Keyword Analysis
• How to Analyze Keywords – Later
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Questions
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Informational KWD Research – Blogs
• Assuming – You’ve a website• Assuming – You’ve to create a website – Use
Flippa for market research - Demo
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Questions
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Seasonal Keywords
• If you’ve a website –• If you don't have a website• Market Research• To explore Market – http://stats.grok.se/• To check if a keyword is Seasonal of Not –
Google Trends
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Questions
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Keyword Analysis
• High Search Volume – Keyword Planner• Low Competition– Moz KWD Difficulty Tool :
https://moz.com/researchtools/keyword-difficulty (paid)– Keyword Revealer -
http://www.keywordrevealer.com/keyword_tool.php- Free
Note: Only select keywords having Score less than 35-40• Low Competitors – Moz KWD Difficulty Tool
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Recommended Tools For KWD Research & Analysis
• Keyword Planner• Bing “Research Keyword” Tool• Uber Suggest• Google Trends• Google Suggest• Long Tail Pro• Copy Competitor Keywords
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Keyword Mythbusters
• High CPC Keywords will give high income – Keyword Planner
• Monthly Income of a Keyword Formula Exists• XYZ Tool is good for Keyword Research –
Almost all tools fetches Keywords using Google/Bing API. Eg SEOMoz Uses Google API
• Keyword Analysis can be done using tools like Market Samurai, Long Tail Pro etc.
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Questions
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Happy SEOing