keyword research service
DESCRIPTION
Finding the best keywords is the most important step towards getting your site ranked. We provide one of the best professional key word research services, Keyword Research and Competitor Analysis. If you want to compete and outrank your competitors you need to try and outrank for certain keyword search, For More Visit - http://marketing.clicksbazaar.com/keyword-research-service/TRANSCRIPT
Keyword Research Service
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ABOUT
The end of “the snake oil days” for search engine optimization?
Yes!
The beginning of VEO (visitor enhanced optimization) as discussed by Colin
McDougall in the VEOreport?
Yes!
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THEME ZOOM
Why was TZ created?
A deadly cocktail of two reasons:
The “overly educated shopper” epidemic
Combined with:
A sudden boost in Artificial Intelligence from the search engines called Latent Semantic Indexing.
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LATENT SEMANTIC INDEXING
Search engines are becoming artificially intelligent!
They are starting to not only understand what you say . . . But also what you mean!
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THE “OVERLY EDUCATED SHOPPER”
Search engines (and the Internet) have created an epidemic of longer buying cycles.
CONSUMERS ARE OFTEN SMARTER THAN YOUR SALES STAFF! Yikes!
People research for 2 months before (and if) they ever trust you.
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THE “OVERLY EDUCATED SHOPPER”
The internet is primarily used by people as an intelligence gathering tool.
In a survey performed by marketing today 1,500 business professionals took a survey and confessed:
1. They spend over 4 hours online including time at work.
Design | Development | Marketing
THE “OVERLY EDUCATED SHOPPER”
The internet is primary an information retrieval system.
In a survey performed by Marketing Today 1,500 business professionals took a survey and claimed:
1. They spend over 4 hours online including time at work.
2. 93.2% claimed they go online to research about products first.
Design | Development | Marketing
THE “OVERLY EDUCATED SHOPPER”
The internet is primary an information retrieval system.
In a survey performed by marketing today 1,500 business professionals took a survey and claimed:
1. They spend over 4 hours online including time at work.
2. 93.2% claimed they go online to research about products first.
3. 63.9% use the search engines, primarily Google, to do so.
Design | Development | Marketing
THE “OVERLY EDUCATED SHOPPER”The internet is primary an information retrieval system.
In a survey performed by marketing today 1,500 business professionals took a survey and claimed:
1. They spend over 4 hours online including time at work.
2. 93.2% claimed they go online to research about products first.
3. 63.9% use the search engines, primarily Google, to do so.
4. 60% of those buyers are making purchases in excess of $10,000 dollars and start research up to 2 months in advance.
Design | Development | Marketing
THE “OVERLY EDUCATED SHOPPER”
The internet is primary an information retrieval system.
In a survey performed by marketing today 1,500 business professionals took a survey and claimed:
1. They spend over 4 hours online including time at work.
2. 93.2% claimed they go online to research about products first.
3. 63.9% use the search engines, primarily Google, to do so.
4. 60% of those buyers are making purchases in excess of $10,000 dollars and start research up to 2 months in advance.
5. 46% of the searches are early in the process with little or no product knowledge.
Design | Development | Marketing
THE “OVERLY EDUCATED SHOPPER”
The internet is primary an information retrieval system- NOT primarily a BRAND BUILDING device.
In a survey performed by marketing today 1,500 business professionals took a survey and claimed:
1. They spend over 4 hours online including time at work.
2. 93.2% claimed they go online to research about products first.
3. 63.9% use the search engines, primarily Google, to do so.
4. 60% of those buyers are making purchases in excess of $10,000 dollars and start research up to 2 months in advance.
5. 46% of the searches are early in the process with little or no product knowledge.
6. 74.5% of searchers choose organic listings over paid.
Design | Development | Marketing
THE “OVERLY EDUCATED SHOPPER”
The internet is primary an information retrieval system.
In a survey performed by marketing today 1,500 business professionals took a survey and claimed:
1. They spend over 4 hours online including time at work.
2. 93.2% claimed they go online to research about products first.
3. 63.9% use the search engines, primarily Google, to do so.
4. 60% of those buyers are making purchases in excess of $10,000 dollars and start research up to 2 months in advance.
5. 46% of the searches are early in the process with little or no product knowledge.
6. 74.5% of searchers choose organic listings over paid.
7. 30% are in the comparison phase.
Design | Development | Marketing
ULTIMATELY HIGH PAY PER CLICK OUTSPENDS ARE A BAND-AID SOLUTION FOR LACK OF CONTENT EQUITY.
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SEO GETS A BAD RAP
“I believe it is the confusion about this that has lead to SEO (search engine optimization) having a bad rap. SEO’s confuse tactical and strategic marketing- passing that “inner reality” on to the client.”
Seldom do results match expectation during the SEO (SEM) boom- because STRATEGY is too hard to explain to the average client.
. . . and the average client wants TACTICAL (instant) sales results.
That is how unmonitored and wanton Pay Per Click addiction came to exist. The illusion of long term success through an apparently direct marketing medium.
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WHAT IS MARKETING SUPPOSED TO DO?1. Capture the attention of the target audience. (Beta
Interrupt).
2. Facilitate the prospects information gathering and decision making process.
3. Lower the risk of taking the next step in the sales cycle.
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CONTACT US
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http://marketing.clicksbazaar.com/keyword-research-service
http://clicksbazaar.com | [email protected]