Mei-Jung HoADV420 New Media Drivers License

Digital Marketing Strategy

Digital Media Plan Overview

CurrentCampaigns

Big Idea

Target Audience

KPI

Tool & Tactics

Budget

Summary

Current Campaigns Fresh Fit Choice Campaign● Provides healthy kids meal● Serves value fresh & nutritional food - under 600 calories● Features fresh vegetables, fruits

$5 Footlong Sandwich Campaign● $5 6-inch sandwich meal● Features $5 footlong sandwich monthly● Creates your own sandwich, suit your pocket

The Big IdeaEating fresh fit sandwich meal with affordable

money

Fresh Fit Choice

$5 Footlong Sandwich

Target Audience

Young adults: 16 ~ 39, either studying or working

Key Performance Indicators (KPI)

Customer Engagement# of followers, # of likes, comments on social networks

Customer Satisfaction positive or negative feedback & concern from customers

Nutrition & Fresh Fitprovide fresh vegetables, fruits for both children & adult to enjoy

Tool & Tactics

Social Media Tactics

● Health & fitness topics

● Share good news of how to eat fresh & stay healthy

● Create new hashtags● Creative posts & polls

● Commercial Ads● Healthy diet ● Fitness videos

● Introduce new products & deals

● Posts from other Bloggers

Budget

Total Spend$40,800 per month in Digital Marketing

Search Engine

Optimization$9,600

per month

Pay Per Click$14,400

per month

Social Media$14,400

per month

Email$2,400

per month

Thank You