adtech sf12 startup spotlight social payvment
TRANSCRIPT
PayvmentChristian Taylor, CEO
From Zero to Hero with Payvment
A shopping community of 150,000 brands connected by social and taste Graphs
Shopping Mall
Store
Store
Store
Store
Store
Store
Store
Store
Social Graph Taste Graph
A complete solution to launch and grow a brand through social commerce
Payvment Confidential
College Hautees + Payvment
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1,200 fans added in first month with thousands of
dollars in sales
Man Glaze + Payvment
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Dramatic fan growth with over 25% of fans
purchasing each month
College Hautees + Payvment
$3,000 in gift certificates sold in 48 hours using Payvment’s
promotional tools
The Pitch: Zero Motorcycles + Payvment
• Up-and-coming manufacturer of
electric motorcycles
• Less than 3,000 fans
• Cycles + Cleantech = ideal
brand to drive conversation and
commerce
• Multiple products for social
commerce– Branded merchandise
– Bike down-payments
Payvment is an ideal launch pad for emerging retailers
like Zero Motorcycles
Step 1: Set Up Payvment Store
Step 2: Placement in Shopping Mall
• Polls to increase engagement
• Fan-only deals to boost fan base
• Organic wants and owns appear
in News Feed and Ticker
• Share products and promos on
Facebook, Twitter, and Pinterest
Step 3: Use Payvment to Build Awareness and Activate Fans
Use Social IQ daily tips to boost traffic, engagement, and sales
Payvment Confidential
Total Budget Used…
$29.95 per month
What’s Left?
$499,000+Use for paid acquisition:• Like discount to drive fan growth• Deals to drive social sharing
• Sponsored stories on Facebook• Promoted Tweets on Twitter