ad:tech san francisco keynote: state of the industry--14 key facts for 2014
DESCRIPTION
Kickoff keynote presentation for ad:tech San Francisco 2014 on the state of the industry, ad spending trends and consumer technology usage.TRANSCRIPT
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State of the Industry:14 Key Facts for 2014
Presented byNoah ElkinExecutive Editor@noahelkin
March 26, 2014
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1) & 2) Consumers are spending more time and money online
©2014 eMarketer Inc.
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1) & 2) Consumers are spending more time and money online
5 hours 16 minutes44% of daily media time
$446BUS B2C ecommerce sales
©2014 eMarketer Inc.Source: eMarketer, July/Dec 2013Twitter: @noahelkin
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3) Marketers are spending more money than ever to reach them
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$50B3) Marketers are spending more money than ever to reach them
©2014 eMarketer Inc.
Total spending on US digital advertising
Source: eMarketer, March 2014Twitter: @noahelkin
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4) That spending is highly concentrated among a handful of companies
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66%4) That spending is highly concentrated among a handful of companies
©2014 eMarketer Inc.Source: eMarketer, March 2014Twitter: @noahelkin
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5) We are more social than ever
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Social will account for more than 13% of total digital ad spending
$7B5) We are more social than ever
©2014 eMarketer Inc.Source: eMarketer, March 2014Twitter: @noahelkin
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6) More of us are going native
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6) More of us are going native
73%©2014 eMarketer Inc.
Source: OPA/Radar Research, June 2013
Share of US publishers offering native advertising on their sites
Twitter: @noahelkin
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7) We are increasingly automated
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7) We are increasingly automated
64%©2014 eMarketer Inc.
Source: MAGNA GLOBAL, Oct 2013
Share of US digital display advertising that could be purchased programmatically
Twitter: @noahelkin
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8) And we have a growing need for speed
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8) And we have a growing need for speed
22%©2014 eMarketer Inc.
Source: eMarketer, March 2014
Share of US digital display ads that will be purchased in real time
Twitter: @noahelkin
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9) & 10) We are on the right track in terms of attribution and measurement
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64%: Marketers using last-touch and/or first-touch metrics
9) & 10) We are on the right track in terms of attribution and measurement
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64%: Marketers using last-touch and/or first-touch metrics
18%: Marketers using cross-channel attribution strategies
9) & 10) We are on the right track in terms of attribution and measurement
©2014 eMarketer Inc.Source: The CMO Club/Visual IQ, Jan 2014; IgnitionOne, Nov 2013Twitter: @noahelkin
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11) Time keeps on slipping ... onto our phones
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488%11) Time keeps on slipping ... onto our phones
©2014 eMarketer Inc.Source: eMarketer, July 2013
Growth in daily time spent with mobile 2010-2013
Twitter: @noahelkin
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12) Ad spending is undergoing a massive secular shift
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$18B12) Ad spending is undergoing a massive secular shift
©2014 eMarketer Inc.
Total spending on US mobile advertising
Source: eMarketer, March 2014Twitter: @noahelkin
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13) The path to success involves building a piece of the puzzle
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$19B13) The path to success involves building a piece of the puzzle
©2014 eMarketer Inc.
Amount Facebook paid for WhatsApp, Feb 2014
Twitter: @noahelkin
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14) Prepare for two key inflection points
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2016: Mobile ad spending overtakes the desktop
14) Prepare for two key inflection points
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2016: Mobile ad spending overtakes the desktop
2018: Digital ad spending overtakes TV
14) Prepare for two key inflection points
©2014 eMarketer Inc.Source: eMarketer, March 2014Twitter: @noahelkin
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The State of the Industry Is:
©2014 eMarketer Inc.
Stronger
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The State of the Industry Is:
©2014 eMarketer Inc.
Stronger Faster More Mobile
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The State of the Industry Is:
©2014 eMarketer Inc.
More Mobile
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