social media: integrating paid, owned & earned [ad:tech san francisco 2013]
DESCRIPTION
Casie Gillette's ad:tech San Francisco 2013 presentation "Social Media: Integrating Paid, Owned, Earned".TRANSCRIPT
![Page 1: Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]](https://reader033.vdocuments.us/reader033/viewer/2022052321/554f0359b4c90577698b5042/html5/thumbnails/1.jpg)
Casie Gillette • @casieg • #adtechsf
Social Media: Integrating
Paid-Earned-Owned
![Page 2: Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]](https://reader033.vdocuments.us/reader033/viewer/2022052321/554f0359b4c90577698b5042/html5/thumbnails/2.jpg)
Casie Gillette • @casieg • #adtechsf
![Page 3: Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]](https://reader033.vdocuments.us/reader033/viewer/2022052321/554f0359b4c90577698b5042/html5/thumbnails/3.jpg)
Casie Gillette • @casieg • #adtechsf
Goals
• Brand Association
• Keyword Searches
• Earned Media & Links
![Page 4: Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]](https://reader033.vdocuments.us/reader033/viewer/2022052321/554f0359b4c90577698b5042/html5/thumbnails/4.jpg)
Casie Gillette • @casieg • #adtechsf
Audience
![Page 5: Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]](https://reader033.vdocuments.us/reader033/viewer/2022052321/554f0359b4c90577698b5042/html5/thumbnails/5.jpg)
Casie Gillette • @casieg • #adtechsf
Keywords
![Page 6: Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]](https://reader033.vdocuments.us/reader033/viewer/2022052321/554f0359b4c90577698b5042/html5/thumbnails/6.jpg)
Casie Gillette • @casieg • #adtechsf
Assets
![Page 7: Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]](https://reader033.vdocuments.us/reader033/viewer/2022052321/554f0359b4c90577698b5042/html5/thumbnails/7.jpg)
Casie Gillette • @casieg • #adtechsf
Profile Searches
Content Strategy
#AgChat
![Page 8: Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]](https://reader033.vdocuments.us/reader033/viewer/2022052321/554f0359b4c90577698b5042/html5/thumbnails/8.jpg)
Casie Gillette • @casieg • #adtechsf
Interests
Location Targeting
Photo Therapy
![Page 9: Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]](https://reader033.vdocuments.us/reader033/viewer/2022052321/554f0359b4c90577698b5042/html5/thumbnails/9.jpg)
Casie Gillette • @casieg • #adtechsf
Total Searches
![Page 10: Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]](https://reader033.vdocuments.us/reader033/viewer/2022052321/554f0359b4c90577698b5042/html5/thumbnails/10.jpg)
Casie Gillette • @casieg • #adtechsf
Links
![Page 11: Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]](https://reader033.vdocuments.us/reader033/viewer/2022052321/554f0359b4c90577698b5042/html5/thumbnails/11.jpg)
Casie Gillette • @casieg • #adtechsf
Brand Searches
![Page 12: Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]](https://reader033.vdocuments.us/reader033/viewer/2022052321/554f0359b4c90577698b5042/html5/thumbnails/12.jpg)
Casie Gillette • @casieg • #adtechsf
Takeaways
• Use Keyword Data
• Content by Channel
• Create Target Lists
• Get Indexed Faster