ads are all around us!. ad it up... each day you are exposed to over 300 advertisements! how do you...
TRANSCRIPT
ADS ARE ALL AROUND US!
AD IT UP . . .
Each day you are exposed to over 300 advertisements!
How do you remember all those slogans and trademarks??
Nostalgia(Great Outdoors)
BandwagonTransfer/
Fantasy(Rich & Famous)Humor
Sense Appeal
StatisticsTestimonial
Fun and Friendship
Sex Appeal/ Romance
NOSTALGIAUses plain folks, it takes people back to the good old days and focuses on reliability.
BANDWAGONConvinces you that everyone is buying this product.
TRANSFER/FANTASYUsing superheroes, beautiful people, and super athletes to sell products. Also known as snob appeal.
HUMORPeople will remember products because it makes them laugh and purchase the product because of positive association.
TESTIMONIALImportant or well known people testify that
they use the products and so should you.
STATISTICSImpressive facts and stats draw people in, even if they have little or no meaning.
SENSE APPEALThis includes sounds or pictures that appeal to your senses or emotions.
FUN & FRIENDSHIPThese ads convey that using this product will increase your popularity and happiness.
ROMANCE/SEX APPEALShow romantic situations use “sexy” models.
FOOD PREPARATION
Why does that burger look so good?
WHAT ADVERTISING TECHNIQUES APPEAL TO YOU??
MAKE A "TIMELINE." ARTIFICIAL TIMELINES ARE A MAINSTAY OF THE HARD SELL. THE SALES PERSON OR THE CAMPAIGN CREATES A SENSE OF URGENCY (EX: THIS IS THE LAST ITEM IN STOCK! CALL TODAY!) TO TRY TO GET IMMEDIATE SALES.
Hard Sell Techniques
HARD SELL TECHNIQUES
Introduce a "limited offer." Creating limitations other than time help make a consumer think they are getting a "special opportunity", but that is not always the case.
HARD SELL TECHNIQUES
Price manipulation. "We'll give you this product, a 100.00 value for ONLY 59.99Free add-ins. "If you order now we will throw in an extra snuggie for FREE."2 for the price of 1. In most cases items are marked up from original price.
PUFFERY
When advertisements make products look spectacular. Often times the product does work…just not as well as seen on TV.