adoption cycles
DESCRIPTION
minivation presents the classic five product or service adoption cycles.TRANSCRIPT
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minivationPresents the adoption process
for service or product.
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The adoption processof a product or service
often follows five diverseclient profiles.
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innovators
early adoptersearly majority
late majority
laggards
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Innovators are first.
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Second come the early adopters.
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Third round sees the early majoritystarting to use the product or service.
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Fourth round sees the late majority.
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Lastly the laggards arrive.
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Relax,I’m here!
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