adobe on instagram - pr news€¦ · © 2016 adobe systems incorporated. all rights reserved. adobe...
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© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Adobe on Instagram Karen Do | Senior Manager, Brand Social Media | @karendo
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Instagram Content Strategies Adobe | Project 1324 | Photoshop
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@Adobe
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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OBJECTIVE
Reinforce Adobe as the
creative leader
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STRATEGY
Make the community the hero,
spotlighting all creative media
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TACTICS
Adobe Remix – Bring on
creatives to put their mark on
our mark, and re-imagine our
logo
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TACTICS
Curate content across
Instagram (i.e., regram),
Behance and Create
magazine
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@Project1324
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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OBJECTIVE
Raise awareness of Adobe’s
commitment to igniting
creativity in youth and
cultivate the next generation of
creators
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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STRATEGY
Connect with and raise
awareness of young creators
between 13-24 that are creating
for social impact
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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TACTICS
#CreativeImpact Series Engage creative influencers to either
photo doc:
Someone they believe is creating
for social impact
Street art that has an impact story
that may spark and inspire creativity
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@Photoshop
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OBJECTIVE
Show the breadth of what you
can do with Photoshop
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STRATEGY
Showcase a blend of influencer
work and UGC
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TACTICS
Two-fold UGC approach
Engage creatives with from varied
backgrounds to takeover the
channel and share a glimpse of their
body of work
Rally UGC around monthly themes
to bring organization to the content
created and shared with us (e.g.,
#Ps_OnTheGo and #Ps_Neon)
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Content Strategy Overview & Tips
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Curate & Regram
Make sure there’s proper attribution if it’s a pure regram and appreciation of the
work
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© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Engage Influencers Extend Existing Relationships
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Engage Influencers Extend Existing Relationships
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Engage Influencers Getting Hands On
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Engage Influencers Getting Hands On
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Engage Influencers Getting Hands On
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Engage Influencers Influencer Agencies
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But What About Creating
Your Own Content?
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The Challenge
It requires dedicated creative
resources – internal or agency –
to be able to create something
that’ll actually work on Instagram.
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Adobe Spark
Page
Adobe Spark Post Adobe Spark
Video
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© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Adobe Spark – Desktop & iOS
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Get Started with One of Our Designs
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Change It Up with Various Themes
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Play with Your Copy
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Make the Most of Your Post
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© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Instagram Measurement So, What’s Success?
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Measurement is Limited
Organically, engagement meets growth is usually it, especially for B2B brands
Paid Instagram posts, offer slightly deeper data but it impossible to attribute your
profile content success
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© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Instagram Success for Adobe
Soft metrics…for now
Brand and relationship building defined by:
Community growth
Engagements
Sentiment
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