Adobe CQ Digital Asset Management Datasheet

Adobe CQ Digital Asset Management (CQ DAM) is a modern, unified digital asset management system that empowers organizations to optimize operations, connect with creative professionals, reuse existing assets, and maintain brand consistency of rich media assets regardless of format or location. With CQ DAM, it is easy for organizations to manage troves of images, audio, video clips, animations, and other rich media assets. CQ DAM’s deep integration within the Adobe® CQ5 Web Experience Management Solution and with the Adobe® Creative Suite® will simplify planning, production and distribution of digital assets from within your organization and with external digital agencies. With CQ DAM’s unique capabilities, organization can regain full control of their digital assets and exceed time-to-market goals for critical projects such as new product launches.

Digital asset managementThe Digital Age has transformed the way companies launch new products, accelerate innovation, and use content to engage with users. Marketers have taken advantage of digital assets such as photos, audio files, video clips, animations, banner ads, brochures, games, and other media to provide richer and more meaningful engagements online. Overwhelmed by the exponential growth of such assets and channels of distribution, organizations seek solutions to manage digital assets efficiently within one deeply unified system. To create an optimized customer experience, assets often must be syndicated across an ever-expanding number of digital and physical marketing channels. Finding these assets are difficult, where in many organizations assets are spread amongst siloed systems, network folders, and external agencies often with varied quality, relevance, and consistency. Without a single management layer, the creation, storage, and distribution of these assets can significantly delay time to market of a new product or reduce the value of a brand.

Well-integrated digital asset management capabilities can help companies conserve resources, accelerate cycle times, and ultimately create a more productive and collaborative ecosystem. CQ DAM fulfills the needs of organizations that want a single unified interface with a single process and scheme for organizing and tagging content, from websites to videos to documents, with consolidated search capabilities built in.

CQ DAM capabilitiesCQ DAM’s advanced rich media management capabilities meet enterprise needs for a flexible, extensible, and integrated production environment. It was designed for ease of use to get your organization up and running without delay.

Easy-to-use, drag-and-drop web interfaceCQ DAM provides an easy-to-use, drag and drop web interface that enables many users to add, access, update and share assets without confusion or extensive training. Business users are sheltered from the CQ DAM’s power features, which enable the key non-technical in your organization to focus on productivity and speed. Assets are placed into hierarchical and multidimensional taxonomies to enable easy location and repurposing.

Adobe® CQ Digital Asset Management Benefits of digital asset management capabilities•Connect marketers with creative

professional—IntegratewiththeAdobeCreativeSuiteandmanagedigitalassetsacrossorganizationalsilos

•Increase business agility—Meettime-to-marketgoalsandcontrolwhenandwhereassetsappearacrossdifferentsetsofusersandsystemsintheorganization.

•Monetize core brand assets—Repurposeexistingassetsacrossnewchannelsandgeographies.

•Improve brand consistency—Preservebrandequitywithversioningandworkflowcontrols.

•Reduce TCO of asset management—Eliminateredundantassetcreation,tagging,editing,anddistribution.

•Increase IT agility—Accesstherepositoryviaawebbrowserandeaseinstallationwithnoclientsoftwarerequirement.

Tight Integration within the Adobe Web Experience Management solution Investing in a digital asset manager that is tightly integrated with your web experience strategy is critical to leveraging your brand and creating effective marketing workflows. According to a 2011 Frost and Sullivan report, “Using a DAM platform to manage all marketing assets and integrate with the Web Experience Management on the front end creates a powerful combination for marketing organizations to translate online marketing strategies into successful execution that is measurable and repeatable.”*

CQ DAM was designed with web experience in mind. Built on the same modern, technology stack as Adobe CQ WCM, CQ DAM seamlessly integrates within the Adobe Web Experience Management solution so that you may easily find, access, and repurpose digital content to create compelling web experiences.

Connect creative professional to your organization with Adobe Creative Suite IntegrationCQ DAM supports deep integration with Adobe Creative Suite using Adobe Drive or WebDAV. With out of the box support for Adobe Drive, Adobe Bridge and WebDAV, you can access remote assets through your web browser and integrate directly with the products creative professionals use such as: Adobe Photoshop®, Illustrator®, InDesign®, and InCopy®.

In addition, because CQ DAM supports Extensible Metadata Platform (XMP) as a metadata standard, it easily integrates with standards-compliant digital asset management solutions and supports bi-directional editing of asset metadata.

Workflow-driven asset handlingThe CQ DAM workflow engine provides a drag-and-drop user interface that enables business users to create, maintain, and control workflows to manage your organizations digital assets. Business users can create automated tasks and workflows to generate asset renditions, thumbnails, watermarks and much more.

Marketing professional gain flexible yet powerful control of assets from creation to distribution, making sure they are distributed to relevant users for review in the appropriate format, and ensuring the appropriate user groups are part of a workflow. CQ DAM provides full-cycle asset and metadata management to help ensure that the right assets are found and only approved assets are accessed and used across channels.

The key advantage of efficient asset handling is automation. CQ DAM’s Workflow-driven asset handling allows marketing professionals to extend usage reach and the value of existing assets.

• Web-basedworkfloweditor

• Taskinboxandmailnotifications

• Automatedassetconversion

• Easyintegrationofthird-partytranscoding

• Metadata-drivenassetdistribution

• Assettaggingbasedonindustrytaxonomies

• Bulkimportandeditingoperations

Global asset distributionMaking assets available across a global enterprise is challenging. Timely and controlled access to assets is vital for an agile organization. With CQ DAM, publishing and sharing assets is simple. Asset shares allow quick creation of interactive branded portals where consumers can access assets on demand 24 hours a day, 7 days a week. With the lightbox features, asset consumers can collect multiple assets and perform actions on them, such as resizing or downloading them as a ZIP archive. The customizable Asset Editor extends an Asset Share with metadata viewing and editing capabilities, enabling extended collaboration with asset users, for example, social tagging. Those Asset Share applications integrate seamlessly with your WEM-powered website.

Full Unicode capabilities in WEM allow publishing in numerous languages and all character sets. DAM enables decentralized asset production and administration in several languages, including seven out of the box: English, French, German, Italian, Japanese, Simplified Chinese, and Spanish.

CQ DAM also include such features as:

• Web-basedassetshareforself-servicesharing

• Dynamicassetsearchbasedonfulltext,metadata,andtags

• Lightboxforconsumerbulkoperations

• Web-basedassetandmetadataeditor

• Replicationtogloballydistributedlocations

• Item-basedaccesscontrol

• Closedusergroupswithinternalandexternalconsumers

• Support for a wide range for rich media asset types/formats

Supported file formatsExtended asset management and content lifecycle are supported for all file formats. DAM offers extended features for specific file types, such as:

• Metadataextraction

• Scalingandcropping,thumbnailgeneration,watermarking

• Formattranscoding

• Bill-of-materialsandsub-assetextraction

• Full-textindexingandsearch

Format categories with extended features include:

• Stillimages:PNG,GIF,TIFF,JPEG,BMP,PSD(AdobePhotoshop®),andnumerousrawformats

• Compoundformatssuchas:EPS,PDF,INDD(AdobeInDesign®),andQuarkXpress

• MicrosoftOfficeandOpenOfficedocuments

• AudiofileformatssuchasMP3andWAV

• VideofileformatssuchasMPEG,MOV,SWF,andAVI

• ArchivefileformatssuchasZIP,TAR,andJAR

Advanced Metadata support CQ DAM supports Extensible Metadata Platform (XMP) as a metadata standard; it easily integrates with standards-compliant digital asset management solutions and supports bi-directional editing of asset metadata. This support allows seamless integration between assets managed in CQ DAM and those in external applications. With fully supported metadata roundtrippng, the metadata stored on your digital assets are preserved and can be leveraged by every user in your production environment.

The following metadata standards are supported out of the box:

• XMP

• EXIF(ExchangeableImageFileFormat)

• ID3tags

• DublinCoreschema

• IPTCInformationInterchangeModelschema

• PRISM

• PLUS(PictureLicensingUniversalSystem)

• CC(CreativeCommons)

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Adobe, the Adobe logo, Creative Suite, InDesign, and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Apple and Mac OS are trademarks of Apple Inc., registered in the U.S. and other countries. HP-UX is a registered trademark of Hewlett-PackardCompany.IBMandAIXisatrademarkofInternationalBusinessMachinesCorporationintheUnitedStates,othercountries,orboth.LinuxistheregisteredtrademarkofLinusTorvaldsintheU.S.andothercountries.Microsoft,Windows,andWindowsServerareeitherregisteredtrademarksortrademarksofMicrosoftCorporationintheUnitedStatesand/orothercountries.JavaandSolarisaretrademarksorregisteredtrademarksofOracleand/oritsaffiliates.Allothertrademarksarethepropertyoftheirrespectiveowners.

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For more information www.adobe.com/go/wem

Supported platforms

Servers•Linux®

•Microsoft®WindowsServer®

•OracleSolaris®

• IBM®AIX®

•HP-UX

AdobeCQ5isoptimizedtoruninavirtualizedinfrastructure,suchastheAmazonElasticComputeCloud(AmazonEC2)andVMwarevSphere.

Java™ runtime• JavaSE6(1.6)

• JavaSE7(1.7)

Java Servlet compliant application serverAdobeCQ5ispackagedwithanapplicationserver.Alternatively,itcanbeinstalledinthefollowing:

•ApacheTomcat

• JBossApplicationServer

• IBMWebSphere

•OracleWebLogicServer

Client platforms•MicrosoftWindows®

•MacOSX

•Linux

Browsers• InternetExplorer7,8,or9

•Firefox

*“DigitalAssetManagement—TheKeytoUnlockingEffectiveWeb-BasedMarketing,”FrostandSullivan,2011

Flexible and built on open-standardsCQ DAM is built on a modern, scalable, standards-based architecture, which makes it easy to fully utilize valuable digital assets in all output channels, including email, mobile, social, web, and print. Built to be highly extensible and customizable, CQ DAM provides multiple extension points to backend systems. It offers developer APIs for adding file format support, extend search, and contentvisualization.TheJava™ContentRepositoryAPI(JSR283)andtheRESTfulHTTPAPIletcustomers seamlessly integrate DAM capabilities with their production application landscape.

CQ DAM provides a unified platform to execute effective online marketing campaigns and optimize workflows to get the greatest return on investment from the brand and sensitive information resident within your digital assets.