admsp social media metrics tutorial
DESCRIPTION
This tutorial was prepared for our Social Media Measurement Specialist, Yaritza Velez who was then replaced by Rinita Sen, who is handling our social media measurement. She is doing great! You can find Rinita at: www.linkingpublic.org To learn about our community project, join us at www.admsp.org Visit us at: www.altosdelmarsculpturepark.comTRANSCRIPT
Social Media Metrics
. . . our brand is the sum of many parts . . .
The Social Loop
Source: Wayne Smallman
Strategy
Flickr: aussiegall/Louise Docker
Create BuzzListen
METRICS MANTRA:“You can’t manage what you can’t measure.”
Start with end goal in mind
To lower bounce rate.
To improve page views, time spent.
To establish a killer keywords list.
To have and to hold RSS.
Who’s coming to our site?
Tool: Google Analytics
Benchmarking against sites of similar size
Traffic Sources/Keywords
local.google.com
www.crazyegg.com
www.enquisite.com
Other Free Analytics Tools.Should we try them out?
RSS Feed Measurement Tools Who’s subscribing to us?
Tracking Subscribers and Reach
Reach is the total number of people who have taken action - viewed or clicked - on the content in your feed.
Tracking Subscribers and Reach
Reach is the total number of people who have taken action - viewed or clicked - on the content in your feed.
Using Excel, let’s measure trends over time
What Are Your Ideas (Yari)?