admsp second life

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Thursday, September 17, 2009

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This tutorial was prepared for our Social Media Connections Specialist, Cristina Horta, who was then handling Second Life as part of our "connect" accounts. Rinita Sen will build our ADMSP at Second Life very soon. Stay tuned! You can find Rinita at: www.linkingpublic.org To learn about our community project, join us at www.admsp.org Visit us at: www.altosdelmarsculpturepark.com

TRANSCRIPT

Page 1: ADMSP Second Life

Thursday, September 17, 2009

Page 2: ADMSP Second Life

What are real world companies doing in Second Life?

! Marketing, Branding, & Sales! Adidas, BMW, Dell, IBM, Sun, Cisco, Coldwell Banker,

Reebok, Nissan, Pontiac, Starwood, Leo Burnett, Vodafone

! External Communications! BMW communicates its clean energy concept! Coca-Cola holds competitions

! Product & Concept Development! Philips Electronics, Starwood, Toyota, PA Consulting (for its

clients)

! Recruiting ! Job fairs and anonymous contact ! ABN Amro, PA Consulting, IBM, Dell, etc.

! Internal Communications, Training, & Education! Springtime

Thursday, September 17, 2009

Page 3: ADMSP Second Life

“Catalogue” sales

Sears (in collaboration with IBM)Enables customization of kitchen, garage,

home and links to sears.com for purchase

Thursday, September 17, 2009

Page 4: ADMSP Second Life

Product development

Toyota•Launches real and virtual products simultaneously

•Enables avatars to customize vehicles in SL

Thursday, September 17, 2009

Page 5: ADMSP Second Life

Recruiting

Job Fairs

Thursday, September 17, 2009

Page 6: ADMSP Second Life

Springtime

Training with avatars from Shanghai,

Beijing, Stockholm, and Gotland

Internal communications

Thursday, September 17, 2009

Page 7: ADMSP Second Life

In-house training and education

IFL at SSE and Duke Corporate Education

Co-developing and running virtual team

building exercise

Thursday, September 17, 2009

Page 8: ADMSP Second Life

Improving skills

Learning to sail

with the Starboards Yacht Club

Thursday, September 17, 2009

Page 9: ADMSP Second Life

Training for natural disasters

A tsunami simulator by National Oceanographic

and Atmospheric Administration

Thursday, September 17, 2009

Page 10: ADMSP Second Life

Man-made disasters

Thursday, September 17, 2009

Page 11: ADMSP Second Life

Toyota educates teenagers on credit

Thursday, September 17, 2009

Page 12: ADMSP Second Life

Collaborating and co-creating

Open source museum

with open source art

Thursday, September 17, 2009

Page 13: ADMSP Second Life

Marketing and sales

American Apparel• Sells items of clothing

• Offers 15% discount if buy same item in real world

Thursday, September 17, 2009

Page 14: ADMSP Second Life

Experiencing the “impossible”

UC Davis Medical Center has

simulated schizophrenia

Thursday, September 17, 2009

Page 15: ADMSP Second Life

Gartner Group, April 2009

By the end of 2011, 80% of active Internet users (and

Fortune 500 enterprises) will have a “second life”, in a

virtual world.

Thursday, September 17, 2009

Page 16: ADMSP Second Life

What should ADMSP do in SL?

Thursday, September 17, 2009

Page 17: ADMSP Second Life

What should ADMSP do in SL?

Experiment, “play”, and learn

Create virtual sculpture park

Soon!!!!

Thursday, September 17, 2009