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TRANSCRIPT
THE FUTURE OF EMAIL
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researchCurrent Views on Communication
>>Analysis of Intel's TV campaign
>>Intel’s television advertisement
What is Intel’s message?
researchHistorical & Current Meaning of Icon
ICON
Pronunciation: 'I-"kän
Function: noun
Etymology: Latin, from Greek eikOn, from eikenai to resemble 1) a usually pictorial representation : IMAGE
2) a conventional religious image typically painted on a small wooden panel and used in the devotions of Eastern Christians
3) an object of uncritical devotion : IDOL
4) EMBLEM, SYMBOL <the house became an icon of 1860's residential architecture — Paul Goldberger > 5) a : sign (as a word or graphic symbol) whose form suggests its meaning b : graphic symbol on a computer display screen that suggests the purpose of an available function
source: http://m-w.com
"A BMW 325i is the self-proclaimed 'ultimate driving machine,'
but also an abstract shape that has been honed down
to bring out and combine, without ever stating, ideas of
speed, luxury, status, engineering, and comfort,"
observes Betsky. "This, like many icons, presents a warped
mirror to us, as if we could transform ourselves into
something else by using, being in, or wearing these objects."
Icons: Magnets of Meaning
Iconic symbolism
Jesus blesses. Jesus always holds up three fingers pointing
upwards or downwards. In this case downwards.
This symbolizes the Holy Trinity, the Father, the Son and
the Holy Spirit.
Jesus blesses. In this case he holds his fingers upwards.
A common practice with orthodox priests.
Open hand. Here the hand of the holy Elisabeth. (The mother of
John the Baptist). Female Saints may not bless. They hold
up the open hand as a symbolic act in rejection of ordinary life
and a belonging with God.
Hodigitria. (The female guide). Mary points with her hand
towards Jesus. She wants to say "do as he says" or
"follow his road".
St Patrick with his trefoil symbolizes Ireland.
Mary. The never fading rose. The name originates from a hymn,
which is sung in church a few weeks before Easter.
It acknowledges the Godmother as the woman who has given
birth to the never fading rose, which means to say Jesus Christ,
our Lord. It compares Jesus with the noblest of all flowers.
>>Iconic symbolism >>Dictionary definition >>Book on icon
>>Computer icons
search portal
address book calendar
chat room
note pad
Still e-mail ?
researchresearchCommunication History>>Compare the following considerations in information transfer from one age to the next: ° What were the means of communication during this time? ° What was the speed of the communication? What were the means of spreading the word? ° What was the size of the audience? ° How much information was transmitted in any one communication? (How big was the file?) ° What was the purpose of transmitting the information?
>>The need for information has changed over the course of human history, which can be roughly divided into the following ages: STONE AGE AGRICULTURAL AGE INDUSTRIAL AGE INFORMATION AGE
>>AGRICULTURAL AGEBy 9,000 BC people were more settled and lived
in small communities and growing crops.
The wheel provides locomotion to begin more
travel and shipping of goods.
Animal domestication changes life dramatically.
>>INDUSTRIAL AGEDuring the Industrial Revolution (beginning around
1780) commerce, trade and politics sparked
the change from the Agricultural Age to the
Industrial Age. Farming loses ground to manufacturing
and industry in Europe and America.
>>THE INFORMATION AGEBeginning roughly around 1950, the Information
Age brought more tools, technology and
information. More white collar workers deal with
information needs and decisions than blue
collar workers deal with goods – producing jobs.
Means of Communications
° Oral histories ° Storytelling ° Pectoral inscriptions in animal bones, clay and stone
Speed, Size and Purpose of
Communication
° Information was communicated slowly between groups of hunters and gatherers ° Information was for survival – Where is the food growing? Water location? Protected environment? Animals to hunt or hide from?
Means of Communications
° Oral histories continue to be shared and passed down ° Record keeping is a must with more permanent lifestyles –crops and animals must be accounted for.
Later Advancements in Communication
° Tokens 3,400 BC ° Scribes 2,600 BC ° Seals 2,400 BC ° Writing 1,400 BC
New Technology Tools for the Industrial Age
° Typewriters ° Photo-chemistry ° Telegraph ° Telephone ° Mimeograph ° Paper made from vegetable fiber ° Lithography ° Personal cameras ° Phonographic disks ° Radio signal
New Communication matrix of the Industrial Age
° Circulating libraries ° Postal services ° Phonographs ° Motion pictures ° Television ° Transcontinental telephone calls ° Wireless radio ° Book of the Month Club ° Air mail ° Photocopiers ° Harvard’s MARK I and Pennsylvania’s ENIAC 0 ° The first computers
Industrial vs Information Age Worker Needs
Industrial Age Worker ° low-discretion ° little decision-making ° simple tasks ° Little use of judgmentInformation Age Worker ° High-discretion ° Lots of decision-making ° Complex tasks ° Considerable thinking ° Skills
Some Tools and Technology of Information Age
° Microwaves ° Color TV ° Color motion pictures ° Microchips ° Cell phones / pagers ° Photocopiers ° Fax machines ° Camcorders ° Videodisks ° Point & shoot cameras ° Holograms ° Fiber optics ° CD ROMs ° Internet ° World Wide Web
>>STONE AGEBasic needs for food, clothing, shelter and
protection took most of a person’s time.
Hunters and gathers loved in roaming groups
of 20-30 people and only the most
immediate or important information recorded.
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The Challenge
Despite the massive change in information storage andretrieval technology over time, our capacity tounderstand and synthesize information has remainedconstant. Beth Clough, a student of library science and the University of Maryland, offers this very instructivehistorical overview of information storage and retrieval:
INFORMATION STORAGE3000 BC. Clay tablets 1 cci1450 AD Printed page 500 cci1990s Optical disk 125,000,000,000 cci
COMPUTATION 5000 BC Abacus 2-4 ips1945 AD Computer 110 ips1960s Computer 100,000 ips1970s Computer 1,000,000 ips1980s Computer 10,000,000 ips1990s Computer 1,000,000,000 ips
TRANSMISSION OF INFORMATION 4000 BC Messenger .01 wpm1844 BC Telegraph 50-60 wpm1980s Cable/fiber 1,000,000,000 wpm1990s Fiber optics 100,000,000,000 wpm
HUMAN INFORMATION PROCESSING 4000 BC Written language 300 wpmToday Written language 300 wpm 4000 BC Visual images 100,000,000 bpgToday Visual images 100,000,000 bpg
4000 BC Spoken language 120 wpmToday Spoken language 120 wpm
[cci = character per cubic inch] [ips = instructions per second] [wps = words per minute] [bpg = bits per glance]
SAMESAMESAME
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s0 ips00 ips
00,000000,00
1,0010,0
1970s Computer 1980s Computer
>>The Challenge
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>>just another new>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>gadget>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> is a revolution >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> The Solution >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
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camera
mobile phone
organizer
web portal
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Communication Mix>>>>>>>>>
WHAT IS NEEDEDIS A REVOLUTION
IN THE WAY
WE COMMUNICATE
B B
T T B
B B T
T T B
B B T
S S B
B B S
S B
B B
T T S?
S? S? T
S S S S
T T S
S S T
T ID
S ID
OD OD
B B B B
T T T ID
S S S ID
T T B
B B T
T T B S?
B B T S?
S S B
B B S
S S B
B B S
T T S S S T
T T S B
S S T B
B B T S
Functional hand
Functional voice
Functional sight
Functional hearing
Quadriplegic
Mute
Blind
Deaf
Same mode without changes
Possibilities of different modes
Must be of a different modes
Modes of messagesbeing received and understood by user
Modes of outputting messages from incoming source
Possible modes of messages being output by user
Text Spoken
Possibly able to speak
Braille
Special input device
Special output device
B T S?
Matrix of Communication Limitations>>KEY
12 possible paths
8 possible paths
4 possible paths
8 possible paths
4 possible paths
1 possible path
2 possible paths 1 possible path
2 possible paths
1 possible path
1 possible path
1 possible path
8 possible paths
18 possible paths
4 possible paths
S S
T S
T T B
S T B
B B T
T ID S?
S? S? ID
OD ID S?
B
OD
OD IDODTS?
S
S
TB
TB
TSB
SB
T SB
SST
TS
BTBS?
SB
TB
B
BTS?
ID
ID
ID
IDIDS?
IDS?
S
TB
S
S
S
T
S
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B
ID
OD
OD OD
receive send output response
receive send output response
receive send output response
receive send output response
receive send output response
receive send output response
receive send output response
receive send output response
receive send output response
receive send output response
send receive output response
send receive output response
send receive output response
send receive output response
send receive output response
investigation
27 27 possible choices27 possible choices
receive send output response path
T T
S
B
T T S B
S S T B
B B T S
S S T B
T T B S
B B S T
B B T S
T T S B
S S T B
communication mixNew Matrix of Choices
27 possible choices
T SB
T SB
S S
T
B
B B
T
S
investigationBraille Spoken
Text
Receiving
Displaying
Responding
Example to be found in photographs
>>KEY >>CHOICES
Situations of Communication Complexities
needs to rest his voice
the grand kid just gone to sleep
girlfriend calls 5 times during an 1 hour lecture
secretary with eye surgery
boring boardroom meetings
chatting to your friend about your new guide dog
automated customer service systems
crossing language barriers
highly contagious disease
when it's too loud too shout
hearing aid that doesn't always work right
too dim to see anything
when lights go off, on, off...
both hands are occupied
receiving an insider tip
checking on web for supply costkeeping in touch with old vets
question and answer time
the annoying nasal voicehelping the illiterate
Your new tool to people, problems, and situations
Animation Icon
Function
27 PathsSteps in Usage
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ansl
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outp
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1 incoming modes
2 indication of the preset method of alerting for incoming message
3 selecting a mode of display
4 indication the chosen mode of display
5 selecting a mode of response
6 indication the chosen mode of response
7 finished input
new email iconbraille
1) braille
2) text
3) voice
4) special input/output
text voice
voice > text text > braillebraille > voice
text > voicebraille > braille voice > text
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In a Typical Day
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