adknowledge performance advertising.pptx brands
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State of the Space
The graphical (display, mobile, video, and social) digital market continues to grow very fast in a very fragmented manner across the internet ad space. Advertisers, agencies and publishers are seeking one company that can bring an integrated platform across display, email, video, mobile and social media to help drive greater value and make it easier to achieve their core objectives.
Adknowledge.com – Who are we and what do we do.
Adknowledge, the leading long tail marketplace, is a single destination for all of your online marketing needs outside of search. We generate millions of clicks per day by targeting your ads through social media, games, display, email and mobile.
We work with top agencies and brands to assist with strategy development and generating revenue within the digital ad space.
Introduction| Experience & Knowledge
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"The Next Google” - CNBC
The $100M Revenue Club: "Adknowledge Weaves Web of Ads"
Top 20 CPA Affiliate Network
One of the “Fastest Growing Companies”
Recent Awards & PressFounded in 2004, Adknowledge is the4th largest online performance marketplace
We are the ONE-STOP-SHOP for hard-to-reach places on the web
Similar ROI to search
$300 Million Annual Revenue
300 Employees
Offices in Kansas City, New York, Los Angeles, San Francisco, Fort Myers, London, Toronto
Key facts
60+ billion impressions per month
Over 10,000 advertisers
Reach 300 million people globally
4th Largest ad marketplaceConnect with your target audiences outside traditional search
Unduplicated reachTap into a wide variety of performance and brand-engagement formats
Traffic quality similar to searchDeliver highly-targeted ads to those most likely to respond
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The Leading Long Tail Marketplace
Adknowledge Chronology 2004 - 2012
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Adknowledge has grown organically and through acquisitions to establish itself as the largest privately held Internet advertising network enabling advertisers to reach the long tail.
Growth| Organic and Through Acquisitions
Social Networks
Games
Videos/Movies
Portals
Instant Messaging
Search
Software Info
Multi-Category Entertainment
Classifieds/Auction Source: Nielsen NetView
906
407
329
156
160
176
138
131
111
107
U.S. Monthly Online Time Spent on Most Heavily Used Internet Sectors(Millions of Hours)
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Reaching People Where They Spend Their Time
Advertising Products and Features
Your single source destination to a wide variety of performance and brand engagement formats.
Rich Media/Video
Contextual
Facebook Ads
Mobile
Display
Tap Into our Large Content Network
Reach users across hundreds of categories, including:
Automotive 7.5 million monthly impressions
Finance 107 million monthly Impressions
Entertainment 1.5 Billion monthly impressions
Food & Drink 18 million monthly impressions
News 715 million monthly impressions
Sports 156 million monthly impressions
Travel 15 million monthly impressions
And hundreds more!
In-Text Pop-Overs Pop-Unders 2nd Tier SearchTool Bars
Looking for an audience outside of Search?
BidSystem.com
Self-serve platform provides
efficiency & scale
Easy-to-use, search marketing
workflow
Bid on CPC for categories
Bids start at $0.10 and are based on
what the advertiser is willing to pay
Advertisers receive exposure across
channels
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Set bid pricefor each ad click
Traffic Estimator:Shows estimated rank, traffic and cost/day
Ads in Games Banners & Video Email & Websites
Direct Response (CPC) | Expansive Reach from a single source
Direct Response (CPA) | Pure Performance
ScaleOver 2,000 publishers through our Search, Display, Email and Social Channels
Choose the PerformanceReceive leads and customers on a CPA basis
CPL, CPO, CPS, CPV, CPI available
Fortune 500 Companies
Brand Integrity and Safety
Tap Into Social Ads
Social Media | Multiple Channels of Engagement
Banner Ads in over 1,200 applications monetize their content
Sponsored Ads for Virtual currency
Pre-roll video and incentivized video
Official Access to the Facebook ads API.
CPM, CPC , CPI / CPA and Fan pricing available*
Grow Your Business in the Mobile SpaceGenerate high-qualified leads with 3 billion impressions per month
Yahoo! PTQS (Partner Traffic Quality Score) equals 9 out of 10
Tap into 14 million relevant clicks per month
Traffic expected to grow 131% by 2013
Experience high-margin ROI with competitive pricing
Target Your Desired Mobile AudienceGeo-targeting and mobile device targeting
Ability to detect mobile OS in real-time
Category-driven campaign targeting allows mobile audience penetration without keywords
Smart Pricing™ technology ensures consistent, high-quality mobile traffic with real-time traffic scoring and filtering
Slides on our click to call product: http://clearslide.com/view/mail?iID=D6JWXBBSUNSXELAMEUFQ
Adknowledge Mobile | Rapidly Growing Reach
Understanding Online Marketers’ Strategies, Tactics and Needs
What are your online marketing objectives?• Branding• Direct Response• Social
What channels do you currently buy through?• Search• Display• Email• Social• Video• Mobile
How do you currently buy?• Performance pricing• CPM• Programmatic
What are the pain points you’re experiencing today?• Transparency• Performance• Brand Safety• Control
Thank you for considering Adknowledge.
For a proposal, contact:
Jim Poshek
Senior Account Executive
Brand Performance Team
[d]
646.213.4670
[c]
239.560.7983
[f]
646.213.4663