adknowledge ad marketplace bid system
TRANSCRIPT
Short Form CPC Campaigns
Introduction
Adknowledge is the fourth largest online advertising marketplace.
Source: www.marketwire.com December 2009
25 Billion monthly impressions
80 Million monthly clicks
Over 10,000 global advertisers
Single Advertiser Marketplace to Reach the Long Tail
SearchSearch
Organizing unstructured traffic
previously too difficult to buy.
Organizing unstructured traffic
previously too difficult to buy.
Branded Display Branded Display
Long Tail Inventory Long Tail
Inventory
Adknowledge Opportunity
Ad SpendAd Spend
Domains
Display
Social Email
The Leading Long Tail Marketplace for Advertisers
Access your target audience
outside of search and the
top ComScore 500 sites.
Scalable Reach
Bid-based Ad Platform
Efficient media buying.
Self-serve, easy-to-use
search marketing workflow.
Unique Benefits
Multiple ad formats.
Powerful targeting.
Optimized pricing with Smart
Pricing technology.
Traffic quality management.
Short Form
CPC Campaigns
Short Form Ad Campaigns – Consumer Experience
Tool Bar
Contextual Search
Display
Benefits of Short Form CPC Campaigns
Relevant Audience Targeting
Quality Traffic
Category-driven campaign targeting allows specific audience penetration without
the hassle of keywords.
Short Form campaigns perform best with 5 fields
or less in the landing page.
Competitive Pricing
Experience high-margin ROI, with CPCs starting as low as $0.10.
Average net CPA typically at a fraction of the cost of major search engines.
Smart Pricing technology ensures consistent, high-qualified traffic with dynamic
traffic scoring and filtering.
Powerful ad serving technology provides real-time traffic optimization.
Interest-based Targeting Technology
DNA ExampleL ik e ly F u tu r e R e s p o n s e s
• Home Loan • Home Remodeling
• • Social Gaming
• Camping • Kitchen Appliances
Likely Future Responses • Home Loan • Home Remodeling
• • Social Gaming
• Camping • Kitchen Appliances
Insurance
Insurance
180 Days AgoNon-response to CookingNon-response to Biking Non-response to Audio book
90 Days AgoNon-response to Movies
Non-response to Baseball adNon-response to Kid ToysNon-response to Eye Surgery
YesterdayNon-response to Laptops
Non-response to Digital Camera
Response to Furniture ad
Response to Furniture ad
Response to Air Cleaner ad
Response to Air Cleaner ad
Response to Small Business ad
Response to Small Business ad
Response to Cooking ad
Response to Cooking ad
“Interest-based DNA” models.
20 billion calculations daily to identify the most relevant offer.
Predict which types of ads are most likely to generate a consumer response.
Targeted to individual consumers on a one-on-one basis.
BidSystem Marketplace – Campaign Management Platform
Advertiser Solutions
Category Selection
Control Pricing / Bid for Traffic
Set Daily Budget Caps
Advanced Campaign Reporting
Track Conversions
Dedicated Account Manager
Proposed CPC Budget
Airline Tickets
Online Coupons
Applicable Categories
Estimated Monthly Click Volume
Airline Tickets – 15,000 Clicks
Online Coupons – 40,000 Clicks
Recommended CPC
Airline Tickets – $0.30
Online Coupons – $0.25
Estimated Monthly Cost
Airline Tickets – $4,500
Online Coupons – $10,000
Rapid Campaign Launch
Pay-Per-Click Creative Requirements
Specs (max allowed)
Listing Headline 25 characters, including spaces
Listing Description 70 characters, including spaces
Click-through URL 1024 characters
Optional Display URL 64 characters
2-3 Days to Launch a Campaign
Assists with campaign execution
Drive on-going performance
Robust Analytics
Full Service Account Management Team
Dynamic A/B creative testing
In-depth Consumer ReportingHelps optimize clicks and back-end conversions
Thank You for ConsideringAdknowledge!
Thank You
Jim PoshekSenior Account Executive