ade link love 2013
TRANSCRIPT
![Page 1: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/1.jpg)
Small Business SEO for £350 per month
Ade Lewis@Teapot_AdeTEAPOT CREATIVE
LinkLove London Friday 15th March 2013
![Page 2: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/2.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
![Page 3: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/3.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Design
SMALL BUSINESS SEO
Links
Usability
Social Media
Branding
Content
Local Search
Reputation
TrustPR
Page
Speed
On-page Factors
Etc
, Etc
, Etc...
![Page 4: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/4.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Anything that we can do via search, social media or hustle to achieve our clients marketing goals...
...without spamming
SEO
![Page 5: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/5.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
SME - Small to Medium Enterprise
WHO ARE THE SMALL BUSINESSES ?
249 Employees
![Page 6: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/6.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Small Business
Less Than 10 Employees
1Million + Small Businesses in the UK
544,320-ish Small Business Websites
Very Low Marketing Budget
WHO ARE THE SMALL BUSINESSES ?
![Page 7: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/7.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
SEO ?
![Page 8: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/8.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
SEOYeah Baby!
![Page 9: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/9.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Small Business SEO for £350 per month
![Page 10: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/10.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Know Your Client’s Business
![Page 11: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/11.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Make sure that these goals are more extensive than simply increasing site traffic or improving rankings
HAVE SOME GOALS TO AIM FORHAVE SOME GOALS TO AIM FOR
![Page 12: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/12.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
![Page 13: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/13.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Be RealisticFancy
a Drink?
hmmm...
...let me think
![Page 14: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/14.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Have a Great Website
![Page 15: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/15.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
CID Fire and Security
10 Linking RD’s in 10 Years
Zero Enquiries
![Page 16: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/16.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
(3 Month’s SEO)
CID Fire and Security
![Page 17: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/17.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
On-Page SEO
I’m All Over It... ...Like a Fat Boy On a Cup Cake
![Page 18: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/18.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
On-Page SEO
Use the SEOMoz On-page Optimisation Toolhttps://www.seomoz.org/cart/freetrial
Set-up SEOMoz Pro CampaignFix Crawl Errors/Duplicate Content Issues
Identify and Fix On-page Issues (1 Month’s SEO)
http://distilled.net/u
Install Mod_Pagespeed on your Apache Serverhttps://developers.google.com/speed/pagespeed/mod
![Page 19: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/19.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Local Search
![Page 20: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/20.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
![Page 21: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/21.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Local Search
![Page 22: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/22.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Local Search
http://kooz.ai/K9TTxw
http://kooz.ai/NETkjY
http://www.koozai.com/resources/whitepapers/
![Page 23: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/23.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
![Page 24: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/24.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Add a Blog (1 Month’s SEO)
Educate your Client
Blog about Things That Interest Your CustomersBlog about Local Topics and Issues
Put Local Area in your Blog Category NameIf you have made Someone Look Good then make sure that They Know About It!
Link out from your Blog to Local Areas
![Page 25: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/25.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Link Building
![Page 26: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/26.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Find and Fix Orphaned Links
http://www.teapotcreative.co.uk/orphaned-links
![Page 27: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/27.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
http://www.teapotcreative.co.uk/orphaned-links
Back Link Data
Domain
URLs with Links
Error 404
![Page 28: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/28.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Find and Fix Orphaned Links
![Page 29: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/29.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Existing Web Pages
Combine Existing Pages
Combined Web PagesLinks
![Page 30: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/30.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Easy Links
![Page 31: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/31.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Outreach
1 - Find Link Prospects
2 - Send Them a Nice Email3 - Send Content
![Page 32: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/32.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Finding Link Prospects
http://www.teapotseo.co.uk/prospector-tool
![Page 33: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/33.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Finding Link Prospects
http://www.teapotseo.co.uk/prospector-tool
Simple Mode
![Page 34: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/34.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Finding Link Prospects
http://www.teapotseo.co.uk/prospector-tool
Advanced Search Query
![Page 35: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/35.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Finding Link Prospects
http://www.teapotseo.co.uk/prospector-tool
Guest Post Blitz
![Page 36: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/36.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Inbound Linking Domains
http://www.teapotseo.co.uk/prospector-tool
Scrape Results
![Page 37: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/37.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
http://www.teapotseo.co.uk/prospector-tool
Inbound Linking Domains
Scrape Results
![Page 38: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/38.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
http://www.teapotseo.co.uk/prospector-tool
![Page 39: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/39.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Prospector ToolSmall Businesses
Domain Authority 30 - 60
If You Need To Scale
Outsource
![Page 40: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/40.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Outsourcing
800 Websites Reviewed + Information Collected
http://www.mattbeswick.co.uk/outsourcing-guide
First NameLast NameURL of Contact FormIs The Site On Topic?Does It Have a Blog?Does The Site Look Nice?
All Sites Were Double Researched
24 Hours
Total Spend
$33.14
![Page 41: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/41.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Outreach
http://www.buzzstream.com/
![Page 42: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/42.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Pitching to Bloggers (1 Month’s SEO)
25 - 30 Outreach Emails
Our Goal Is To Place 5 LinksBatches of 10 Emails
![Page 43: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/43.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Content Creation
![Page 44: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/44.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Content Creation
http://www.textbroker.co.uk or .com
600 Word Post = £8.30
900 Word Post = £12.50
![Page 45: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/45.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Content Creation
http://www.textbroker.co.uk or .com
Quality Level 4 Stars
Processing Time 1 Day
Give Good Instructions
Check Through Article
Add Some Images
Send to Prospect
![Page 46: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/46.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Link Building Info Graphics
Niche Directories
Orphaned Links
Leveraging Existing Links
Easy Links
Blogger Outreach !Our Awesome Prospecting Tool
![Page 47: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/47.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Be Realistic
Define the Marketing Goals
Know Your Client’s Business
![Page 48: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/48.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Be an Asset To Your Client’s Business
![Page 49: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/49.jpg)
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Be Creative
Say YES to Opportunities
Educate Your Client
![Page 50: Ade link love 2013](https://reader038.vdocuments.us/reader038/viewer/2022103116/55911cc51a28abd73b8b45de/html5/thumbnails/50.jpg)
Small Business SEO for £350 per month
Ade Lewis@Teapot_AdeTEAPOT CREATIVE
LinkLove London Friday 15th March 2013