adduplex windows phone statistics report - november, 2015

AdDuplex Windows Phone Statistics Report – November, 2015

November 23rd, 2015

Compiled by Lijana Juozaityte, Matt Lacey and Alan Mendelevich

Windows Phone Statistics Report

The big global trend this month is the continued growth in popularity of the 640 and 640XL. The 520 continues to be the most popular device in use worldwide but that popularity continues to decline.

We look in detail at the US, Mexico, Brazil, Germany and Italy. Plus we have our first look at Turkey.

This report also marks our third anniversary for detailed monthly statistics on Windows Phone usage. Back in November 2012 the first Windows Phone 8.0 devices had just gone on sale (5% market share) and the most popular device in use worldwide was the Lumia 710 with a 24% share. Things have changed a lot since then.

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November 23rd, AdDuplex

Data Source

This report is based on data collected from 5,277 Windows Phone apps runningAdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day ofNovember 23rd, 2015 (UTC time) unless otherwise stated.

We have made every attempt to consolidate different reported phone model namesunder their canonical retail model names, but it is possible that some of the rare modelname variations were not accounted for.

AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps and games empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of November 2015, more than 10,000 apps actively use AdDuplex to gain more visibility.

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Windows Phone Devices WorldwideNovember 23rd, AdDuplex

The biggest change this month is the decline of the 520 which is down another 0.7%.We see increases for the 535 (0.5%), the 640 (also up 0.5%) and the 435 (up 0.2%) which swaps places with the 920.Additionally the 640XL has replaced the 925 as the tenth most popular device in use.

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NOKIA Lumia 52014.6%

MICROSOFT Lumia 53510.8%

NOKIA Lumia 6309.1%

NOKIA Lumia 6357.4%

NOKIA Lumia 5305.0%

NOKIA Lumia 6254.8%MICROSOFT Lumia 640

4.6%


NOKIA Lumia 9203.2%

MICROSOFT Lumia 640 XL2.7%

Other34.4%

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Windows Phone 8 ManufacturersNovember 23rd, AdDuplex

For the first time in over a year we see a decline, albeit a small one, in the manufacturer share for Nokia/Microsoft.The full set of changes since last month are:NOKIA/Microsoft – 0.05%HTC – 0.05%SAMSING – 0.01%HUAWEI + 0.01%BLU unchangedOther + 0.1%

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NOKIA/Microsoft97.02%

HTC1.23%

SAMSUNG0.62%

Huawei0.26% BLU

0.22%

Other0.66%


OS Versions – Worldwide November 23rd, AdDuplex

With first devices running Windows 10 Mobile not available when this data was captured we can see a clear continued growth in the insider preview program meaning even more people have already upgraded their devices.This is also the first month where we’ve seen a decline in the share for WP8.1

The changes this month are:WP 7.x is down 0.6%WP 8.0 is down 0.3%WP 8.1 is down 0.4%Win 10 is up 1.3%

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Windows Phone 8.178.9%

Windows Phone 8.09.1%

Windows 10 Mobile7.0%

Windows Phone 7.x5.0%


Windows Phone Devices – USNovember 23rd, AdDuplex

Again this month the top seven are all the same but, with similar numbers of users below that, the 1520 returns to the top ten in eighth and the HTC One (M8) slips down to tenth.

The largest changes here are:635 up 0.9%640 up 2.2%521 down 0.9%

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NOKIA Lumia 5216.4%

NOKIA Lumia 6304.8%

NOKIA Lumia 5204.1%

NOKIA Lumia 9203.4%

NOKIA Lumia 5303.2%


NOKIA Lumia 9282.6%

HTC One (M8)2.6% Other

23.4%


Windows Phone Devices – MexicoNovember 23rd, AdDuplex

We last looked at Mexico in July. In the four months that have passed there have been a lot of changes.The 535, 435 and 635 have each gained two places in the chart.There have also been some large percentage changes:520 down 1.6%535 up 1.4% 435 up 1.5%710 down 2.6%635 up 1.3%

The top ten is rounded out by a reentry from the 532 and a new entry from the 640XL.

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NOKIA Lumia 5309.7%

NOKIA Lumia 6308.2%



NOKIA Lumia 6256.7%

NOKIA Lumia 7104.6%

NOKIA Lumia 6354.1%



Other20.2%


Windows Phone Devices – BrazilNovember 23rd, AdDuplex

It was back in June that we last looked at figures from Brazil and it seems lots of people have been changing their handsets in that time.In addition to the new entries from the 640 and 640XL, there are big drops for the 520 (down 5.6%), the 630 (down 3.7%) and the 710 (down 1.7%).There have been similar gains for other devices too though as the 535 is up 5.3%, the 435 is up 3.6% and the Other category is up 2.1%

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NOKIA Lumia 630, 16.7%


MICROSOFT Lumia 4357.5%NOKIA Lumia 530

7.2%

NOKIA Lumia 7306.0%


NOKIA Lumia 7103.3%


MICROSOFT Lumia 5322.8% Other

21.3%


Windows Phone Devices – GermanyNovember 23rd, AdDuplex

The same devices make up the top ten as they did in August but with a small change in order. The biggest positional change going to the 640 which moves from sixth to third place as the result of a 2.9% share increase.The largest other change is the rather surprising increase for the 930 which has gained 1.5% which is the result of an increase in the total number of these devices in use, not just a relative percentage change.

The other big changes are:630 down 1.8%535 up 1.2%925 down 0.8%520 down 1.6%530 down 1.1%

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NOKIA Lumia 9256.4%

NOKIA Lumia 5205.8%

NOKIA Lumia 9205.8%

NOKIA Lumia 5305.1%

NOKIA Lumia 8304.4%

NOKIA Lumia 6253.5%

Other27.0%


Windows Phone Devices – ItalyNovember 23rd, AdDuplex

As elsewhere, the biggest gain in popularity over the last three months has been for the 640 (up 1.7%) but there have also been gains for the 535 (1.3%), the 635 (0.5%) and the Other category (0.7%).The biggest falls in percentage shares has been for the 520 (1.6%) and the 630 (1.1%)Shares for the 820 & 920 remain unchanged.Today we also see the 735 enter the top ten for the first time—replacing the 925.

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NOKIA Lumia 5209.8%

NOKIA Lumia 6357.3%

NOKIA Lumia 6256.0%


NOKIA Lumia 5304.1%

NOKIA Lumia 8204.0%

NOKIA Lumia 9203.7%

NOKIA Lumia 7353.4%

Other29.2%


Windows Phone Devices – TurkeyNovember 23rd, AdDuplex

We’ve not looked at Turkey in detail before and so have no public figures to compare changes with. However, there are a couple of interesting things that stand out from this chart.The top ten is dominated by older devices. Most of which are over two years old. Larger screen devices are also more popular here. The 1320 being the second most popular device is an outlier amongst countries but the 625 with it’s larger screen is also an anomaly.

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NOKIA Lumia 6259.4%

NOKIA Lumia 6207.1%

NOKIA Lumia 9256.5%

NOKIA Lumia 9206.2%

NOKIA Lumia 6305.8%

NOKIA Lumia 5253.9%


Other17.8%


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