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Address Verification Best Practices

Jennifer Levin, Experian QAS

Leigh Ann Crenshaw-Wells, Illinois College

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About Experian QAS

Why addresses matter

Q&A with Illinois College

Tips and tools

Audience questions

Today’s Agenda

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About Experian QAS

Address verification, standardization, and enrichment tools

Business Processes(Admissions, Billing, Operations,

Marketing, Alumni Giving etc.)

Database

(EX and CX)

Verified Records

Experian

QAS

Clean,De-Duplicate,

Enhance

Address Entry

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About Our Clients

10,000 customers worldwide; 2,000 customers in the U.S/Canada

Industry leader within higher education (among other market sectors)

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Errors Happen

5% of all addresses are undeliverable as addressed

- USPS

92% believe departmental budget was wasted within last 12 months

– Experian QAS global research

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Error-Prone Departments

Data entry methods:

Staff manual entry

Web form entry

Bulk list imports

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Introduction to Leigh Ann Crenshaw-Wells

Today’s speaker:

Director of Technology and Operations for Admission

About Illinois College:

Liberal arts college with more than 45 majors

FTE = 900 students

Located in Jacksonville, Illinois

Jenzabar EX school

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Describe the Admissions Office at IC?

Description of staff

Process:

Enter prospective students into the database

Search for county information

Communicate with prospects

Review and qualify student inquiry pool

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How are Mailings Sent?

1. Admissions pulls the list from Jenzabar EX

2. Mail house cleans the list and mails the piece

3. Admissions reprocesses list errors and returned pieces

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What Sparked Interest in Address Verification?

Productivity losses:

Researching counties

Reprocessing returns

Jenzabar has an existing relationship with Experian QAS

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What Did You Purchase And Why?

Products:

QAS Pro for Jenzabar

QAS Batch for Jenzabar

Product benefits:

Fast and accurate verification

County appends

Turnkey integration

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What Results Have You Seen?

Improvement in staff productivity

Reduction in returned mail

Enhanced publication ordering

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What Are Your Next Steps?

Update existing addresses with QAS Batch

Remove outdated information

Use county data for advanced recruitment efforts

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Tips for success

Track progress

Verify upfront

Run regular database audits

Designate multiple data quality managers

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QAS for Jenzabar Tools

Integrations into Jenzabar EX and CX

QAS Pro/Web QAS Batch

• Real-time verification as addresses

are captured

• Clean and enhance existing address

records

• Addresses are corrected and

standardized; ZIP +4 data is added for

US data; and mail deliverability is

ensured prior to database entry

• Wizard-based interface guides user

through cleaning process

• Data verified from USPS, Canada

Post, Royal Mail, and other national

equivalents

•Batch enables users to:• CASS Certify bulk mailings

• Report on data quality

• Access NCOA data

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Jenzabar EX

Front-end address verification

Address lookup icon

Based on QAS TypedownEngine

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Jenzabar CX

Front-end address verification

Based on QAS Verification Engine

Automatically invokes upon saving

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Additional Experian QAS Tools

De-duplication tool

Allows you to merge & purge multiple files of data

Gives you complete flexibility in setting match rules and limits

Provides fully customizable reporting

Real-time email verification

Instantly matches email addresses to known dead domain names and common typographical errors in email address submissions.

National Change of Address

Real-time verification for externally facing websites

Ensures addresses that users provide are correct and verified, at the point of entry, from your website… with no training involved

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Summary

Reduce returned mail and associated rework/costs

Improve staff productivity

Enhance mailing performance and department results

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Please visit www.qas.comfor more information.