addis ababa, september 2021 - ieumun.com
TRANSCRIPT
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Addis Ababa, September 2021
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MELA FOR HER is a social startup enterprisethat transforms women and girls’ lives across
Ethiopia by providing them with access toaffordable and eco-friendly menstrual
products, menstrual health education, and jobopportunities.
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As part of our comprehensiveapproach to end period poverty, we
are committed to research andawareness raising. We advocate for
menstrual health and hygiene, as wellas sexual and reproductive rights.
MELA (መላ) in Amharic meansSOLUTION. The company was created
with the aim of bringing effectivesolutions to Ethiopian girls and
women.
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Gender Equality
Sustainability
SocialResponsability
Holisticapproach
Partnership
Quality
Choice
GUIDING PRINCIPLES
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Multidisciplinary andmulticultural TEAM of very
committed women and men wholeads and contributes to the
company from differentbackgrounds and working
experiences.
MELA FOR HER is a women’ssocial enterprise since more than85% of our team is composed of
women.
MELA TEAM
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The she@school program workswith education stakeholders toprevent girls’ absenteeism dueto menstruation.
OUR PRIORITYGROUPS
The she@work program aims atworking together with the privatesector to address the manychallenges that women face at theworkplace.
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Own workshop located in AddisAbaba, Ethiopia
On-demand outsourcing tosmall-medium workshops
OURPRODUCTIONMODEL
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High quality materials for high absorbency (15-20 ml)ensuring full protection
Safe. Breathable and waterproof fabrics withergonomic and tested designs. This avoids irritationsand allows free and comfortable movements
Affordable. A variety of products accesible to allpockets
Comfortable and discreet, while wearing, washingand drying. Easy to change and store
Environmentally responsible thanks to our reusableand recycled materials and packaging
Beautiful pads. Attractive designs because there is noneed to sacrifice style and desirabililty
OUR PRODUCTS: What makesMELA Pads unique?
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MELA PremiumMELA Premium is made of a combination ofsoft and resistant fabrics that guarantee the
highest value for money. The antimicrobial technology ensures
maximum safety and hygiene, even in theabsence of clean water and/or soap.
MELA Premium dries quickly after washing,which is important during the rainy season.
Size: Day size (27x11cm, 19cm wing span)
for moderate flow and Night size (33x11cm,19cm wing span) for heavy flow
Color: RubharbDuration: 4 years
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MELA BasicMELA Basic is made of natural cotton and
waterproof fabrics, providing full protection andextra comfort at an affordable price.
Accessibility is afforded to any woman and girl,who will enjoy a quality pad for 2 years.
Discreet like never before, you will forget thatyou have your menstruation!
Size: Day size (27x11cm, 19cm wing span)
for moderate flow and Night size (33x11cm,19cm wing span) for heavy flow
Color: Pink (other colors available based ondemand)
Duration: 1.5 - 2 years
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MELA EcoMade from certified recycled cotton producedin Ethiopia, MELA Eco ensures sustainability,
absorbency and comfort. Like all MELA pads, MELA Eco is free of harmful
chemicals. It protects your health, and itprotects the environment.
Available in different colors to enjoy beautifulperiods!
Size: Day size (27x11cm, 19cm wing span)for moderate flow and Night size (33x11cm,
19cm wing span) for heavy flowColor: Different colors (grey, yellow, blue,
red, pink, green, etc. )Duration: 1.5 - 2 years
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We provide hygiene and sanitary items to maintain or restore the healthand dignity of women and girls during and after a humanitarian crisis.
MELA Basic dignity kits contains:
MELA Basic Dignity kits
2 Underwears
Made with cotton or polyesterfabrics. Comfortable and fullcoverage panties that perfectlyfit any body.
1 Multi-purpose Bag
Made in Ethiopia in differentsizes and styles to store andtransport pads, underwear andother items. Logos can beprinted on request.
4 MELA Pads
4 MELA Pads (3 day and 1night) of your choice(Premium, Basic or Eco) plus 1waterproof carrying pouch.
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Not all women and girls are thesame, and so, MELA’s dignity kits
vary across communities.
Customized kits can be orderedto include items such as:
multi-purpose soap, comb, toothbrush & toothpaste, solar
torch, facial mask, and buckets, among others
Customized Dignity Kits
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Packaging and IEC MaterialsEnvironmentally-friendly packaging and easy user instructions complement
MELA's reusable pads. Our packing can be reused for multiple purposes such asschool bag, etc.
We also offered IEC materials on different topics and languages such as pubertyeducational materials and period trackers, among others.
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MARKETING STRATEGYM
ELA
PREM
IUM
MEL
A BA
SIC
Pharmacies Humanitarian Aid
KiosksWomen's Groups
(MELA's Ambassadors)
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PROMOTION OF MHM IN SCHOOLS IN SOMALIREGION - in partnership with local NGO PastoralistConcern (PC) and funded by the Swiss Cooperation.
MENSTRUAL PRODUCTS DISTRIBUTION THROUGH WOMEN'S GROUPS - in partnership with Ayuda enAccion in SNNPR and Oromia regions.
MENSTRUAL PRODUCTS DISTRIBUTION THROUGHSMALL SHOPS/KIOSKS - In partnership with theinternational NGO PSI in SNNPR and Somali regions.
EDUCATION MATERIALS (MELA'S FLOWER BOOK )-Fictional story about puberty and menstruation tofight stigmas and taboos
ON-GOING PROJECTS
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PARTNERS AND MEMBERSHIPS
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Contact us
Websitewww. melaforher.com
Phone number+251 978700205+251 116662460
E-mail [email protected]
Social Media@melaforher