adding value to content the libraries role in the future debbie dore cco
TRANSCRIPT
Adding Value to ContentThe Libraries role in the Future
Debbie Dore
CCO
What I will cover
Outcomes of a recent independent survey asking libraries about their role now and in the future
A summary of the key findings
Some possible solutions and ideas to help meet the challenge
Where should we spend our time?
Summary
Independent survey carried out by ICSB
Focussed on the role of the library now and in the future
Over 400 responses 40% Academic in Higher/Further Education 13% Government 12% Corporate 8% Medical 8% Research Institutes 5% Public Libraries 14% others
In most cases respondents had users located over several sites in one Country with only 14% having international spread
Top 3 uses of resources and content provided by the Library
40% Support research as a core activity of the organisation
30% Intellectual development or education of knowledge workers
18% Reference Material
Allocation of staff
What are the key responsibilities of your library?
Policy towards print or electronic
55% mixed depending on topic and availability
29% e preferred – always by e if possible
12% print preferred
2% e only – avoid buying any print
2% print only – avoid buying e content
Primary focus now and in 3 Years time
Top 4 challenges users are facing
Desire for remote, instant access
Too much content, need help to find relevant content
Understanding the quality of information through search engines such as Google
Keeping up to date on topics which are of interest to them
What conclusions can we draw from this?
Adding value to Users and Research increases in importance for the future
Discovering relevant content is key to the user experience
Demands continue to grow for
Instant access Multi device Any time any place Improving workflow
Results the Library can help deliver become significantly more important in the future than in the past
3 ideas and possible solutions
Workflow and Social Media tools your users already use and how you can add value to them
Role document delivery can play
How tools like text mining and semantic fingerprinting can improve results
Adding value to research
How are your researchers working today?
Most are working through a collaboration, social media platform
They are storing, sharing and annotating key documents
What they are doing is often invisible to you with only a limited view of how content is being used
Yet you are securing the content, the funding and the licence for their work
How can you step in, add value and show the true value of what you are contributing too?
+1.5M users
The 10 largest University bases are:University of CambridgeMITStanford UniversityImperial College LondonUniversity of MichiganUniversity of OxfordHarvard UniversityUniversity College LondonCornell UniversityUniversity of Washington
Mendeley
The world’s largest research collaboration platform
Network of 1,000 “Mendeley Advisors” on campuses around the world
MENDELEY FOR END USERS
Setting New Standards In Research Collaboration
Mendeley Is
The world’s largest research database
+145 Million user-uploaded documents
• Manage References & Citations– Generate citations and bibliographies in Microsoft Word,
OpenOffice and Latex
• Discover Content and Peers– Discover papers, people and public groups in their field. View
trends in their research discipline.
• Read & Annotate Articles– Open PDFs and capture thoughts with sticky notes and
highlights
• Add & Organize Papers– Import and Organize PDFs from their computer, EndNote™,
Papers or Zotero
Mendeley Users can
• Collaborate– Connect and participate in subject specific groups. Safely and
securely share papers, notes and annotations with peers.
• Back Up, Sync and Send to Mobile– Access papers on the web, iPhone, iPad or Tablet PC
Mendeley Users can
What we’ve heard from our Academic Customers:
•To avoid: What is happening in the world is bypassing university libraries acc. to Peter Murray-Rust (Chemistry Professor at Cambridge)
Introducing MIE
Research is done for over 50% in social networks outside the library.*
The library’s contribution to students and researchers will be questioned
Libraries have to prove their value to the management of the university.Some librarians try to understand how to support research better in their work.
Librarians are searching for the right ways and tools to do so, without sacrificing their other responsiblities.
The libraries will have to prove how they support research output.
McKinsey report November 2011
Mendeley & MIE
• MIE is a module developed on top of Mendeley’s existing end-user model to enable the Library to add value to the process and workflow of research in their institution
Mendeley & MIE
MIE – Analytics
Analytics Overview outlines what areas you can monitor.
Top 5 of each topic are included in the overview screen. Click on any section header or tab to get more detailed information.
MIE – Analytics
Real time analysis and reporting
Print/Download information
MIE – Analytics
View data for All time/This year/This month
Real time analysis and reporting
MIE – Analytics
Compare one journal against another
Real time analysis and reporting
MIE – Analytics
Examine what content different types of user are reading
Real time analysis and reporting
MIE – Analytics
You can also view the Top Journals and Highly Read Documents
Real time analysis and reporting
MIE – Analytics
With a few clicks MIE users can generate detailed analysis reports. Here, 4 titles have been selected for comparison, a user discipline has been chosen and the time frame of This Year has been selected.
Each click instantly updates the graph, providing detailed information at lightning quick speed.
Real time analysis and reporting
MIE – Analytics
Quickly uncover gaps in your collection
If your library has a valid subscription to a title, or it is freely available (OpenAccess) then users can save the document to their personal libraries.
If access is unavailable, the user can save a reference (Metadata) to their library instead.
MIE – Analytics
View which titles your members are publishing inand at what level.
MIE – Analytics
See which users have been published most frequently
MIE – Analytics
View the impact of those publications
Compare the impact of your members’ publications against those of other institutions
• The library starts working where the research is happening
• Maximising use of subscribed content• Seeing true usage• Improving selection of content for the
future• Library adds value to the user and the
research community in their institution
In Summary
Document Deliveryto Mobile Library
How can document delivery help?
Address the users desire for instant access
Provide multi device content
Make something that is only available in print instantly accessible for the user wherever they are
Yet allow you to still keep control through authorisation
Can help identify content you should in the future subscribe to or save cost
How can you integrate journals and documents/articles to achieve the best result for users?
Many examples where Pharmaceuticals and Corporate libraries now have a new model for what was their traditional Library Service
Successfully reduced both staffing and content budgets and yet score a higher level of end user satisfaction
What process did they go through?
Identified core journals with high usage
Wherever possible moved to e with off site access
Where no e exists but material was perceived to be high value set up a central print repository
Used a document delivery service to fill requests outside of this content
Regularly reviewed usage and requests to define collection for the following year
Gives you:
Access to the world’s largest collection of STM Content
Over 140 publisher relationships Over 10 million volumes of print content Other 3rd party sources
The industry’s fastest turnaround time
Over 80% or requests typically delivered in under 5 minutes Real-time document sourcing and copyright clearance
High Quality PDF Delivery
Document Delivery via Infotrieve
Check if you already subscribe to content requested
Built in Link Resolver Technology for electronic access
Work Queue fulfillment Capabilities for print access
Integrated Document Repository as supported by copyright agreement(s) – CCC’s ACL/Multinational & CLA
Granular Reporting & Tracking Capability
Customized Account Settings
TOC, Keyword, Article Alerts & RSS Feeds
Identifies content that in the future would be less costly to subscribe to
Advanced Modules enable you to
Available via PC, Mac, & iPad
Personal Libraries Automated document population & Full Text Indexing User Defined Tags, RSS Feeds, and Alerts “Items of Interest” : Citations, References PDF’s, Images, MS Office Docs, Posters, Video, Audio
Shared Libraries Ratings, Reviews, Comments, and Annotations Follow Alerts Admin Management Functions Copyright Compliant
Personal & Shared Libraries…
We can help making the right decision
Document DeliveryDocument Delivery
Article purchase report provides answers to:
How often have articles been ordered that belong to the
same title?
What has been the total cost?
Article purchase report provides answers to:
How often have articles been ordered that belong to the
same title?
What has been the total cost?
Check title price inSwetsWise
Check title price inSwetsWise
Journal usage report provides answers to:
What is the usage of a title?
What is the price-per-use?
Journal usage report provides answers to:
What is the usage of a title?
What is the price-per-use?
Check article price in Mobile Library
Check article price in Mobile Library
eJournal SubscriptionseJournal Subscriptions
Decision to saveMoney
Decision to saveMoney
New Technologies
How can we use emerging technologies?
Word clouds Click on title Compare word cloud to other titles Discover other relevant content Suggest to the use See if you already subscribe
Text mining Build lexicons on key terms and synonyms Recognise those in other content Directs the user to other relevant sources
Semantic fingerprinting – profile your use Uses technology to identify word patterns and key words Builds an interest profile of your user Enables you to deliver relevant content to users without the need to request it
Back to our survey for a minute
What options are you considering for the future?
Content Acquisition
Content Selection Every case over 70% improve
Access Management efficiency
Search & Discovery
Marketing & Promotion On average only 3% would
End user support consider outsourcing
End user education
Cataloguing
Do you want to be ahead with new developments
or stay with what you feel safe with?
Summary
It is an exciting time for Libraries
New and emerging technologies give us a great opportunity to add significant value to Research and Users
Willingness to adopt them will extend the Libraries role
Embrace the future there is a lot to look forward to
