adam gray work examples
TRANSCRIPT
Client: SkillsforLogisticsProjectTitle: AnnualReportContribution: Design&artwork
SkillsforLogisticsaskedustoproduceanannualreporttoshowwhattheyhadachievedsofartowardstheirultimategoaloffullyintegratingalllogisticssectors.Anestablishedlogoandcorporateguidelineswerealreadyinexistence
aswellasthe‘circles’themewhichtheywerekeentocontinue.Theyneededanannualreportthatwouldfitintotheirexistingliteratureandalsohavesomestand-out.
Client: Pall-ExProjectTitle: SalesDMContribution: Creative&Design
Pall-ExarealogisticscompanywithheavyinvestmentintechnologytogivethemsomeuniqueUSP’s.TopromotethesetheywantedapieceofdirectmailthatmadeitclearthattheynotonlyhadtheseUSP’sbutwerealsoaheadon
otherimportantissuessuchasenvironmentconcern.Eachtopicwasgivenit’sowncard,thenstackedontopofaboxprintedtolooklikeapallet.Thiswouldthenbeshrinkwrappedlikeanactualpalletofgoods.
Client: UniversityprojectProjectTitle: DurexMailerContribution: Concept,design&artwork
ThechallengeforthisuniversityprojectwastoproduceaseriousmaileraboutthedangersofSTD’s,andtopromotesafesexinafunway.Itshouldalsobeavailabletobeprintedoutfromanon-linesource,soitshouldbepossibleto
useahomeA4printertoreproduceit.Withafreesampleinsidethismaileraimedtobeserious,educationalbutalsofunandencouragingtowardssafesex.
Askedtoexperimentwithguerillaadvertising,andtoengagetheviewers,Icreatedahip-hopradiostation.ToadvertiseitIproposedadvertswouldbeprintedinmagazinesalongwithastencilforviewerstotearoutandusehow
theywanted.Runningatthesametimewouldbeaseriesofstencilartplacedatstreet-leveladvertisingpositionse.g.busstopadvertisingboards,roadsideboard/48sheetetc.
Client: UniversityprojectProjectTitle: GuerillaAdvertisingContribution: Concept,design&artwork
Client: InterskiProjectTitle: CompanyLiteratureContribution: Concept,design&artwork
Interskiareanestablishedskiingholidayandeventsorganiser,especiallyfororganisingschoolskiingholidays.Theyalsoownsub-brandslikeSnowcowhichfocusonmorespecificdemographicsandalsosellequipment.Theywanted
theirseriesofliteraturetobebroughtuptodateandbemoreengaging.Theyfelttheyofferedmorethattheirclientsrealisedandwantedastylethatwouldshoutthisoutrightfromthefrontcovers.
Client: BulwellAcademyProjectTitle: HoldingwebsiteContribution: Design
Web
BulwellAcademywereinneedofaholding-sitetopromotetheircompletelynewcollage.Withanewbuildinginprogress,anewlogostillnotchosenandnocorporateguidelinestoguidethedesignofthesite,itwasachallenging
process.Withonekeycolourforguidancethesitewasdesignedtobecleanandadaptable.Toinjectsomecoloureachsectionofthesitewasassignedacolourthatcouldpotentiallybecarriedonthroughthefutureguidelines.
Client: HepworthHep2oProjectTitle: Hep2oWebsiteContribution: Design
Web
Havingalreadyputoutthe‘flexibleplumber’adverts,thecampaignneededawebsitetogetpotentialcustomersinvolvedwiththeviralmarketingaspect.Readerswerechallengedtovoteonwhetherthephotosoftheflexibleplumber
wererealorfakes.Thesiteofferedafreetrialpackwhilstcapturingdetailedinformationabouttheuser.
Client: CPKAutoProjectTitle: CPKLogoContribution: Design&artwork
Branding
CPKAutoareanestablishedwholesaleroftiresthatwerelookingtoupdatetheirlook.TheywereveryimpressedbytherecentSKYlogoandwantedaverysimilarfeeltotheirnewlogo.
Client: NottinghamUniversityProjectTitle: ETCLogoContribution: Design&artwork
Branding
TheEnvironmentalTechnologyDepartmentatNottinghamUniversitywerelookingforalogothatwouldholdappealtoabroadagerange.Italsohadtorepresentinteractionwithgeneralnatureandalsolookmodern.The
temptationtorepresenttheold-hat‘fourelements’wasavoided,andinsteadasimplerepresentationthroughcolourandflowingshape,overlappingandinteractingwitheachotherwasused.
Client: GeoquipProjectTitle: GeoquipRe-brandContribution: Concept,design&artwork
Branding
Geoquipprovidelargescalepropertieswithhigh-techsecurityonthescaleofstatelyhomesandoillinesinthemiddle-east.Theyoperateworldwideandareheavilyinvestedintechnologyanddevelopment.Theywantedtore-brand
fromtheirlogouptocelebrate25yearsinthebusinessandtomarktheirpushtogainmoreofamarketshareontheindustry.Technicalbrochures,catalogues,awebsiteandotherliteraturewereprovidedinthisnewstyle.
Client: DeansFoodsProjectTitle: DeansexhibitionstandContribution: Design
Exhibition Stand
Deansarealargeprovideroffarmproducetosupermarketsandalwayshaveapresenceatallrelevantexhibitions.Iwasaskedtodesignastandbasedonafloorareaalreadypurchasedandabudgetalreadyoutlinedbyastandbuilder.Liaising
withthestandbuilderandworkingfromDeansrequirements,Icameupwithadesignthatintroducedmovinggraphicsacrossthepanelsdeliveringmanymessageswithoutbeingcluttered.Arelaxingstandwerepeoplewouldlinger.