adam fuller salt river project nwppa communications and energy innovations conference sept. 14, 2015...
TRANSCRIPT
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Adam FullerSalt River Project
NWPPA Communications and Energy Innovations ConferenceSept. 14, 2015
Writing for the web and social media
Jeff MarshallClearwater Power
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The Power of Narrative
Adam FullerSalt River Project@adamsfuller | @SRPconnect
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NWPPA Communications and Energy Innovations Conference | 9/14/153
“Data touches your head, storytelling touches your heart.”
– Roy Sekoff, President of HuffPost Live, Digital Summit Phx
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NWPPA Communications and Energy Innovations Conference | 9/14/154
SRP Connect overview
4
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What do we talk about?
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NWPPA Communications and Energy Innovations Conference | 9/14/156
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NWPPA Communications and Energy Innovations Conference | 9/14/157
SRP blogging basics
• Why? Building on rented land
• What? Our storytelling hub
• How? Fresh, relevant content every week
• Who? Corp. Comm. / Media Relations
• Where? srpconnect.com
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NWPPA Communications and Energy Innovations Conference | 9/14/158
Launched Sep. 22, 2014
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NWPPA Communications and Energy Innovations Conference | 9/14/159
This just happened…
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NWPPA Communications and Energy Innovations Conference | 9/14/1510
This just happened…
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NWPPA Communications and Energy Innovations Conference | 9/14/1511
Newsjacking at 70,000 ft
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NWPPA Communications and Energy Innovations Conference | 9/14/1512
#cometlanding
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NWPPA Communications and Energy Innovations Conference | 9/14/1513
Blog Social TV
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NWPPA Communications and Energy Innovations Conference | 9/14/1514
Extending the life
Organic spaceman page views
Ad-driven spaceman page views
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NWPPA Communications and Energy Innovations Conference | 9/14/1515
Evergreen Content
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NWPPA Communications and Energy Innovations Conference | 9/14/1516
It’s about people
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NWPPA Communications and Energy Innovations Conference | 9/14/1517
Six rainbows over Roosevelt Lake!
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NWPPA Communications and Energy Innovations Conference | 9/14/1518
Supersized April Fool’s
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NWPPA Communications and Energy Innovations Conference | 9/14/1519
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NWPPA Communications and Energy Innovations Conference | 9/14/1520
Best day ever
SRP Connect! lifetime daily page views
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NWPPA Communications and Energy Innovations Conference | 9/14/1521
The weekly report
Snapshot of main topics
Engagement
Sentiment Analysis
Screenshots
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NWPPA Communications and Energy Innovations Conference | 9/14/1522
Five takeaways
1. Stale content kills engagement
2. Focus on people
3. Great Stories = Great Ads
4. Track engagement
5. Find your voice, have fun