Burton Snowboards Inc.

Adam Anderson

Snowboard manufacturer specializing in:

Snowboards

Boots

Bindings

Outerwear

Accessories

Challenges

“Off Months”

Brand Extension

Goal

To be known as more then just a snowboard company

Strategy

Social Media

Sponsorships

Tactics: Social Media

Three branches

BurtonSnow

BurtonSkate

BurtonSurf

Tactics: Sponsorship

Attract rider interest

Events

Sponsor dual sport athletes (i.e. snowboard, skateboard, surf)

Budgeting: Sponsorship

Sponsorship 70%

40% Demo Equipment

20% Location of Event

10% Tents and Banners

Budgeting: Social Media

Social Media 30%

10% BurtonSnow

10% BurtonSkate

10% BurtonSurf

Metrics

Next fiscal year

Top 10 revenue amongst skateboard manufacturers

Top 10 revenue amongst surfboard manufacturers