ada - a personal account of why it's important for business · rfma 2017 -march 5-7, 2017 3...
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ADA – A Personal Account of Why it’s Important for Business
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I’m Jessica
This is my story.
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My Perspective
Someone with a Disability
Business Owner
50M AMERICANS WITH DISABILITIES
18% OF U.S. POPULATION
Americans with Disabilities
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71.5MWill be over the age of 65 by 2030
Baby Boomers
Why Should I Care?
1. Potential Customers and / or Employees
2. It’s a Federal Civil Rights Law (ADA)
3. Right Thing to Do
4. Public Relations
5. Retention
The Americans with DisabilitiesAct (ADA) became law in 1990.The ADA is a civil rights law thatprohibits discrimination againstindividuals with disabilities in all areasof public life, including jobs, schools,transportation, and all public andprivate places that are open to thegeneral public.
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What Does this Mean for my business
Who is Affectedby the ADA?
• Stores• Restaurants• Bars• Service
Establishments• Theaters• Recreational
Facilities
• Hotels• Private Museums• Schools• Doctor and
Dentist Offices• Shopping Malls• Other
Businesses
1. Modify business policies and procedures
2. Take steps to communicate effectively
3. Remove architectural barriers (existing and newly built)
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”Grandfather provisions" often found in local building codes do NOT exempt businesses from
their obligations under the ADA.
Does this apply?
GRANDFATHER PROVISIONS
Types of Disabilities
Visual Impairments
Deaf or Hard of Hearing
Wheelchair Users
Individuals with Other Assistive Devices such as Walkers or Canes
Cognitive Impairments
Communication Impairments
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Wheelchair Users
Remove Barriers
Kneel
Offer to Assist
Deaf / Hard of Hearing
Write on Notecard
Take Additional Time
Speak loud and clear
Visual Impairments
Brail Menu
Offer to Read
Walk to Table
How to Accommodate
Communication
Calm & Patient
Don’t Interrupt
Speak Clear
Cognitive Impairments
Use Plain Language
Extra Time
One Piece of Info at a Time
Assistive Devices
Remove Barriers
Offer to Assist When Needed
Open Doors
How to Accommodate
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Service Animals
Dog that is individually trained to dowork or perform tasks for anindividual with a disability. The task(s)performed by the dog must be directlyrelated to the person's disability.
Types of Service Dogs
• Guide/Seeing Eye• Hearing• Mobility Assist• Alert (seizure or diabetes)
* May include Skilled Companion, Comfort, Therapy Dogs
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Video of Service Dog
You May Ask…
ONLY ASK THESE TWO QUESTIONS MUST ALLOW DOG INTO FACILITY
1) Is the animal required because of a disability?
2) What work or task has the animal been trained to perform?
* No other inquiries about an individual's disability or the dog are permitted.
• Allergies• Fear of dogs• Other patrons complain• Simply don’t want the dog
in your place of business
Cannot Deny
* Cannot deny unless dog is out of control or if the dog is not house broken
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Common Questions
Does the animal need a vest?
Does the owner have to have an ID?
Can I pet the dog?
We have a ”no pet” policy. Isn’t the service animal a pet?
What if I know the animal is not a service animal?
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StoryJessica & Ozzie
Setting: Grocery Store
Problem: Uneducated Staff
Environment: Hostile
Solution: tried to educate staff member, left store, had attorney call, ADA class
Building Requirements
Making an environment accessible. Understanding how customers will move through your business will go a long way in identifying existing barriers and setting priorities for their removal
Outside Environmental Accommodations
1) Accessible Parking Spaces & Access Aisles
2) Ramp into Building - this includes grooved payment
3) Entrances
4) Sidewalk
If your business facility was built oraltered in the past 20 years incompliance with the 1991Standards, or you removedbarriers to specific elements incompliance with those Standards,you do not have to make furthermodifications to those elements.
1991 vs 2010Updates to Law
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Entrances
Clear Width(32 inches)
Door Hardware must not require more than 5 lbs
Maneuvering Space
Closing Speed(5 seconds to open)
Ramps
1:12 ramp slope ratio which equals 4.8 degrees
slope(1 ft ramp = 1 inch rise)
5 x 5 Flat unobstructed area at the top and
bottom of ramp
36 inches in width
34-36’ handrails on both sides of ramp
Parking Spaces
1 of 25 spaces must be car accessible
(60’ wide)
1 of 6 must be van accessible
(96’ wide access aisle)
Rules & Regulations
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GOOD BAD
Accessible Parking
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GOOD BAD
Ramp Entry
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GOOD BAD
Ramp Entry
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GOOD BAD
Entrances
1) Counter Height
2) Ordering
3) Aisles
4) Table & Bar Seating
5) Restrooms
Inside Environmental Accommodations
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GOOD BAD
Restroom
StoryElizabeth & Joanne
Setting: Restaurant Near Hospital
Problem: Barriers to Restroom
Environment: Unsafe
Solution: Working with hospital to make proper accommodations
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EMPLOYEE TRAINING
A critical and often overlooked component of ensuring success is comprehensive and ongoing staff training. Staff need to understand the requirements on modifying policies
and practices, communicating with and assisting customers, and accepting calls placed through the relay system.
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SummaryWhy Should I Care About the ADA
Public RelationsLawMoney
ADA Resources
U.S. Department of Justice
ADA Websitehttp://www.ADA.gov/
ADA Information Line
800-514-0301 (Voice)800-514-0383 (TTY)
Access Board
For technical assistance on the ADA/ABA Accessibility Guidelines
United Spinal
For access questions and how to make your facility accessible
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Jessica Harthcock | [email protected] | (812) 449-7843
Contact