ad rate card 2013-2014
DESCRIPTION
Advertising Information & RatesTRANSCRIPT
DancerA m e r i c a n
2 0 1 3
Demographic Information Who is reading your ad?
American Dancer represents competitive and social dancers of all ages. The largest group being adults over the age of 55 who have more time and income to invest in their hobbies. The readers representing the next largest group are adults ages 36-55 who are active in family, work and social events. Our fastest growing readership are younger single
adults ages 19-35. See illustration for percentages.
American Dancer circulates six times a year to the homes of over 22,000 USA Dance members, as well as ballroom dance studios, schools, and national and international organizers of DanceSport competitions bringing readership to around 48,000. As shown in the map below, readers are nationwide, with large populations in the central and eastern states.
The mission of USA Dance stands to support competitive and social dancers to further the art of Ballroom dance and facilitate DanceSport in the Olympic games. This happens through increased involvement in dancing and quality local instruction. With 167 chapters nationwide, social dance rising in popularity, increased media coverage and the number of competitions doubling in 2005, the mission is succeeding and American Dancer provides the voice. See illustration for the breakdown of regions and percentages.
Youth under 20
Singles 20-35
Adults 36-55
Over 55
7%
22%
8%11%
31%
21%
Dem
og
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ph
ics
REGION 1
REGION 2
REGION 3
REGION 11
REGION 7
REGION 10
REGION 8
REGION 4
REGION9
REGION 6 REGION 58.56%
9%
12.85%
7.64%
9.11%
8.21%
9.45%
7.91%
7.64%
12.65%
7.20%
January/FebruaryAd Close Date November 15Materials Due December 1 National Collegiate Challenge National Officers Insert Association Goals and Recognition March/AprilAd Close Date January 15Materials Due February 1 Pre-Nationals May/June Ad Close Date March 8Materials Due March 25 Summer HotSpots/Social Dance Events
July/AugustAd Close Date May 1Materials Due May 15 USA Dance National DanceSport Championships
September/OctoberAd Close Date July 15Materials Due August 1 Schools/Colleges Highlights
November/DecemberAd Close Date September 15Materials Due October 1 Holiday Ideas and Events National Ballroom Dance Week
In Every Issue: Chapter News Message from the President Competition Calendars Regional and World Competitions Tips and techniques for the Social Dancer
Line of Dance The Line of Dance leads the direction ballroom dance is going. Likewise, this section connects members to the organization through the message from the president, announcements, leadership recognition, news and organizational advertisements.
Dance Floor The Dance Floor section provides space for the social dancers. Through features on specific chapters and chapter news, members are recognized in their involvement. Other features of new dance steps, technique, health and fitness, product reviews and travel tips keep them excited and improving in their dancing.
On Beat On Beat covers all of the current events, media coverage, as well as current television programs.
DanceSport DanceSport recognizes, promotes and covers all competitions and competitors. Couples receive the spotlight for their achievements, as well a place to communicate with other competitors and professionals who have dedicated their lives to the advancement of the art and sport. Professional products and services including shoes, costumes, coaching, judging, teaching and managing will be regularly addressed- improving the sport one step at a time.
InStep The InStep section extends Dance Floor to collegiate clubs and keeps dancers up to beat with feature universities. Features include how to increase membership, host events, get involved in competitions, coverage of college competitions and advice to keep these energetic dancers progressing.
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Editorial Overview
Editorial Calendar Content for advertising in the upcoming issues
The magazine sections and what they entail.
DancerA M E R I C A N
Official Publication of USA Dance
National Ballroom Dance Week 2012
www.usadance.org May - June 2012 Issue 36
New USA Dance AmbassadorsUSA Dance has created a new program where members have more opportunities to share the passion and benefits of ballroom dancing with more people than ever.
2012 Nationals RecapThe Nationals Competition in Baltimore was the largest in its 32-year history. There were many unique aspects to this year’s competition. If you weren’t able to be there, be sure to read all about it.
Inside Front/Back Cover (only offered at 6x)
Full Page
1/2 Page
1/3 Page
AD Marketplace ads:
1/4 Page
1/6 Page
$1400
$850
$600
$380
$300
1X 2X 3X 6X
$1330
$807
$570
$361
$285
$1260
$765
$540
$342
$270
$1120
$680
$480
$304
$240
$7500
As an advertiser in American Dancer, the opportunity waits to reach a relatively untapped market committed to ballroom dancing, wellness, travel and fashion. The American Dancer Ads department dedicates its artistic talent to portraying each advertiser professionally and offering
numerous advertising services including: • Integral full-color advertisements • Basic rates discounted for long-term advertisers • Prime advertising space available • In-house advertisement creation, including discounted rates for long-term advertisers • New ad layout and design options
Advertising Rates
ALL ADS FULL COLOR
Our in house designs offer original ad designs for one time only fees. Your products, events and services will never look better.
$200 for full page $100 for 2/3, 1/2 or 1/3 ads. $85 for 1/4 or 1/6 ads.
Full Bleed Page
* Only Full page spreads will have full bleed. * All materials due after ad space close date. All photographs must be high resolution 600 dpi or higher.
Layout Options *
ADVERTISING OPPORTUNITIES
Sales Representative: Shawn Fisher 208.313.0465 [email protected]
Design & Materials: Aimee Mecham 208.206.4441 [email protected]
Billing: Esther Freeman 541.779.6787 [email protected]
Contact Information
IN HOUSE DESIGN
1/3 Horizontal
7.5” x 3.25”
1/3 Vertical
2.6” x 10”
1/4 Page
3.75” x 5”
1/2 Page
7.5” x 5”
7.88” x 10.5”
National Sponsors: Angela Prince 704.507.2699 [email protected]
Address: American Dancer C/O Advertising 123 E. Main Street Rexburg, ID 83440
1/6 Page
2.6” x 5”
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20% Off! For USA Dance Chapter Events: Competitions, Camps, ect.
AD Marketplace
Sept/Oct 2013
Nov/Dec 2013
Jan/Feb 2014
Mar/Apr 2014
May/June 2014
July/Aug 2014
Sept/Oct 2014
Nov/Dec 2014
July 15th
Sept 15th
Nov 15th
Jan 15th
Mar 8th
May 1st
July 15th
Sept 15th
Advertising Contract
ALL ADS FULL COLOR
Delivery of Materials
DancerA m e r i c a n
Issues and Schedules LayoutClose Materials Due ShipmentIssue
Aug 1st
Oct 1st
Dec 1st
Feb 1st
Mar 25th
May 15th
Aug 1st
Oct 1st
Aug 21st
Oct 21st
Dec 21st
Feb 21st
Apr 21st
June 15th
Aug 21st
Oct 21st
Bill Advertiser (Please fill out all information)Company Name:Contact Name: Address: City/State/Zip: Telephone: Email:
Agent AdvertiserCompany Name:Contact Name: Address: City/State/Zip: Telephone: Email:
Electronic File Specifications: We accept composite PDF files only. Please send via FTP, email, CD or DVD. Color correct proof must accompany all digital files. We cannot guarantee accurate color reproduction without a press-ready color proof.
Billing DetailsMaster CardCheck Visa
Card Number:Exp Date:3-digit Card Code:Print Name:Signature:
Package Total:Discount:
Other:Total:Date:
SCAN and EMAIL to: [email protected]* OR Fax to: (541) 772-0658
USA Dance Representative Signature:
Email digital files to [email protected]
* Information will then be sent to Ester Freeman for payment processing.
Ad
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Notes:
$7500
$1120
$680
$480
$304
$240
Inside Front/Back Cover (only offered at 6x)
Full Page
1/2 Page
1/3 Page
AD Marketplace ads:
1/4 Page
1/6 Page
$1400
$850
$600
$380
$300
1X 2X 3X 6X
$1330
$807
$570
$361
$285
$1260
$765
$540
$342
$270
20% Off! For USA Dance Chapter Events: Competitions, Camps, ect.