demolitionnews.com rate card
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Rate card and media pack for DemolitionNews.comTRANSCRIPT
Demolitionn e w s . c o m
the most wiDely reaD anD regularly-upDateD
Demolition news resource in the worlD
Demolitionn e w s . c o m
reDefining marketing in the Demolition inDustry
the ongoing economic recession has made
us all painfully aware of the need for value
and measurability, particularly in the area of
advertising and marketing spend.
and that’s why Demolitionnews.com has
torn up its existing advertising rate card and
created something totally new; something
that reflects the value we’re able to deliver,
and the level of measurable exposure we’re
able to give to your brand, products or
services.
Demolitionnews.com consistently attracts
well over 12,000 visitors per month (statistics
provided by analytic pro and available on
request) that together contribute more than
22,000 individual page views.
that is 22,000 opportunities to put your
company’s brand in front of a readership of
known demolition professionals.
our weekly this week in Demolition
electronic newsletter – the only newsletter of
its kind in the demolition world – is read by
around 2,500 demolition professionals around
the world, and attracts an average of more
than 2.5 “click-throughs” per link.
our exclusive video content attracts
hundreds of hits both on the
Demolitionnews website and via our
youtube channel; and our Demo talk radio
online radio show is setting new standards in
industry news delivery.
Demolitionn e w s . c o m
so how Do you utilise this route
to the Demolition market?
we have devised a series of advertising
opportunities to suit every budget and
marketing aim.
• Business Directory
a low-cost advertising solution, ideally suited to
small companies and consultancies. listings are
provided by you, together with a link to your own
website or email address. Business Directory
listings are priced at £50 for 12 months.
• Video upload
provide us with a pre-recorded video showing your
product or service, and we will add it to our
youtube channel anD feature it on
Demolitionnews and in our this week in
Demolition electronic newsletter. Video uploads
are charged at £200 per video, although we are
investigating a “per-click” model (see over).
• Banner ads
put your company front and centre of the
Demolitionnews homepage with an animated
banner advertisement linked directly to your
company website to allow you to actively monitor
traffic from our site to yours. Banner ads are
priced at £500 for 12 months
• exclusive email blasts
Deliver your marketing message to around
2,500 known demolition professionals.
simply provide us with the words or an
electronic document, and we will do the rest.
one-off email blasts are priced at £300 per
blast, but discounts are available on
multiple/regular orders.
• Demo talk radio
each monthly
(currently) episode
provides two key
advertising
opportunities.
for £200, you
can secure a
15-second slot
(either provided
pre-recorded by you
or recorded by us free of
charge).
for £500 per episode, we will record a
three-minute pitch, a one-per-show ad in
which you can extol the virtues of your
company’s product or service for a
maximum of three minutes.
• Video podcast
our video podcasts are unique in the world
of demolition and construction media.
featuring exclusive interviews, product
insights or project profiles, these exclusive
video broadcasts can be seen on the
Demolition news website anD on our
youtube video channel.
to secure a 15-second “pre-roll” video ad to
appear at the beginning of each exclusive
video podcast is just £200 per video or £1,000
for a full year. (customer to provide
pre-recorded pre-roll ad).
Demolitionn e w s . c o m
Demolitionnews exclusiVes
in addition to these more “obvious”
advertising mediums, Demolitionnews is
pleased to announce the introduction of
several totally new opportunities:
• in-line advertising
worried that readers may not click on
advertisements? worry no more. with our
in-line advertising system, you have the
ability to “buy” a key word or phrase and to
conceal a weblink behind it. for example, we
could link each positiVe mention of the
word excavator, implosion or consultant
direct to your website. this service is
available for £500 per quarter.
• per-click Video
many demolition companies and equipment
manufacturers would love to have a video of
their product in operation (or in which their
service is explained) but just don’t have the
time or resources. with our per-click video
option, we can take that problem away from
you in one of two ways. we will produce a
(maximum five minute) uk-based video for a
one-off fee of £500 including the visit, travel,
editing etc. or, we will produce the same
thing for nothing and will instead charge
you £1.50 per youtube view (you can instantly
monitor the number of views online) up to a
maximum of 1,000 views, after which all
views are free. in other words, the onus is
on Demolitionnews to produce and then
promote video content of the highest
possible quality and “watchability”!
• ebook profit share
have you produced a technical paper,
instruction manual or a guide to a technique
or a new item of legislation that you believe
would be of use to the wider demolition
community? if so, Demolitionnews will help
you deliver that information to market on a
50:50 profit share basis through our soon-to-
be-launched ebay store. you get your ebook
or guide to an audience of around 2,500
named demolition professionals around the
world, and you get paid to do so.
(ebook pricing subject to negotiation).
please note!
unlike our paper-based competitors, our
advertising mediums are not cast in stone.
indeed, we actively encourage our advertisers
to use us to help develop new and exciting
means of communicating with the
demolition world. so whether you have a
customer incentive programme you’d like to
share, new product or service you’d like to
announce, or if you’d like to drum up support
for your next exhibition, seminar or public
event, Demolitionnews.com is here to help.
Demolitionnews.comthe most widely read and
regularly-updated demolition news
resource in the world.