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ABOUT US

SINCE 2010, ADKARMA HAS EXCELLED at providing advertisers with a simple solution to reaching their target audience, at scale, through digital video and display advertising inventory. As an SSP, our team is focused on providing advertisers a cross-platform solution to premium direct inventory, with integrations that best suit their needs. Our emphasis on customer service has been a driving force in AdKarma, cultivating long-standing relationships with top quality companies in the industry.

AdKarma recently ranked #31

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THERE ARE MULTIPLE WAYS for advertisers to buy inventory through AdKarma:

• Programmatic Integration

• Direct Integration

• Audience Extension partnerships

A dedicated campaign manager will be assigned to each advertiser, helping to set up buys, monitor and optimize campaign performance, and answer any questions advertisers may have. Each advertiser will also be updated regarding new opportunities as AdKarma’s publisher sales team is constantly bringing on additional publisher partners.

BUYING THROUGH ADKARMA

4BUYING THROUGH ADKARMA

PROGRAMMATIC INTEGRATION

Advertisers have the option to buy AdKarma’s inventory listed in the AdKarma Private Marketplace programmatically. In order to connect to the AdKarma Private Marketplace, contact your account manager regarding the integration process. Once connected, advertisers will be able to:

• Setup their own campaigns

• Place and adjust bids

• Add or remove sites

• Alter many other parameters regarding their campaigns at any time.

Adding the AdKarma private Marketplace to your current programmatic budget will help expand the inventory of the number of domains available to you while maintaining the freedom to alter your campaigns at any time.

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Impressions ........................................201,562

CTR ................................................... 1.25%

Conversions .......................................201

Impressions ........................................564,896

CTR ................................................... 0.88%

Conversions .......................................672

Impressions .....................................1,258,469

CTR ................................................... 1.02%

Conversions .......................................113

Impressions ........................................366,897

CTR ................................................... 0.97%

Conversions .......................................422

Impressions ........................................496,225

CTR ................................................... 0.89%

Conversions .......................................715

DIRECT INTEGRATION

Rather than the programmatic integration, AdKarma’s advertiser partners can choose to send raw creatives or ad tags for an AdKarma representative to target to the AdKarma Private Marketplace or AdKarma’s Direct Inventory. Advertisers are given a login to view analytics and an AdKarma Campaign Manager monitors your account to make sure all of your goals are being met.

BUYING THROUGH ADKARMA

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AUDIENCE EXTENSION

Although AdKarma’s direct publisher relationships can provide massive scale for any advertiser, AdKarma is also already set up to buy from other programmatic marketplaces and exchanges in the industry. These include BrightRoll (BRX), Google (AdX), Adap.TV Marketplace, SpotXchange, and LiveRail, among many others. Although AdKarma has many direct relationships for inventory, the Audience Extension offering allows advertisers to obtain additional scale, if needed, to fit their requirements.

BUYING THROUGH ADKARMA

7BUYING THROUGH ADKARMA

TRANSPARENCY

Transparency and brand safety for our advertisers is of utmost importance to AdKarma. We provide visibility at the domain level and diligently pursue the highest quality organic inventory. We accomplish this by partnering with 3rd party vendors like Integral Ad Science and implementing internal vetting processes when considering our publishing partners. With AdKarma, advertisers can feel at ease, knowing precisely what they are buying, and where their campaign is running.

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TARGETING

ADKARMA’S EXTENSIVE INVENTORY coupled with its advanced targeting capabilities allows buyers to find and reach their desired audiences with efficiency and scale. The following details the targeting options available in the AdKarma Private Marketplace.

• Browser

• Day of the Week

• Site Targeting

o White list

o Black list

• Geography

• Internet Service Provider

• Operating System

• Daytime Targeting

• Behavioral Targeting

o BlueKai segments

o Exelate segments

AUDIENCE TARGETING

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Reaching your target audience is a goal of AdKarma’s. We have the ability to customize your buy by adding in behavioral targeting segments from BlueKai and Exelate. These segments will allow you to reach your target audience whether they’re on Merriam-Webster.com or their local NBC affiliate. The audience targeting can be broad, like all Households with an Income of $75k+, or as defined as Stay at Home Moms. Targeting segments can also be combined for maximum efficiency in targeting for Stay at Home Moms with a Household Income over $75k.

TARGETING

BLUEKAI AND EXELATE SEGMENTS

10TARGETING

• Online Video

• Connected TV

• Mobile Phones

o Android Phones

o iPhone

o Windows Phones

o Other Phones

• Tablets

o Android Tablets

o iPad

o Windows Tablets

o Other Tablets

• Game Console

PLATFORM AND DEVICES

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INVENTORY TYPE

• Pre-Roll

• Mid-Roll

• Post-Roll

• Mobile Interstitials

VIDEO QUALITY

• Professional

• Semi-professional

• User-generated

PLACEMENT TARGETING

• Ad Initiation

• Ad Audio

• Content Type

o In-stream Video

o Game

o Interstitial

o In-banner Video

o Mobile Application

• Placement Type

o Homepage

o Run of Site

o In game

• Placement Viewability

LANGUAGE• All Languages

• English

• German

• 20+ More

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ANALYTICS

REPORTING KEYS

• By Site• By Campaign• By Device Type• By Date• By Ad• By Geo• By Player Size

REPORTING METRICS

• Ad Attempts• Ad Impressions• Video Completion Rate• Viewability• Ad Revenue• Total Spend• Click Through Rate

WHEN BUYING INVENTORY FROM ADKARMA, advertisers will have access to robust reporting capabilities that let them monitor the performance of their campaigns. These reports can be accessed via a login to the console or can be sent to the advertiser each day. AdKarma’s campaign managers will use these analytics capabilities, as well, to ensure each advertiser’s goals are being met.

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AUDIENCEPROFILE

ADKARMA WORKS WITH EVERY CATEGORY of website and therefore sees a large variety of audience population. Our population indexes high in certain key groups including Households with Children, Hispanics, Asian-Americans, College Educated and many others. Depending on your campaign needs, AdKarma can target a specific demographic or any of the following audience profiles.

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Arts & Entertainment

Automotive

Business

Education & Reference

Games

Government

Health

Home & Family

Internet

Lifestyle

News & Media

Shopping

Sports

Tech

Travel

FIND YOUR AUDIENCE // ADKARMA VERTICALS

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ADKARMA VITALS

TOP 5 COUNTRIES

United States of America

Canada

Australia Germany

United Kingdom

AdKarma serves

unique monthly visitors

Each month, AdKarma sees

video ad opportunities

AUDIENCE PROFILE

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ETHNICITY

GENDER

MALE (61%)

FEMALE (39%)

EDUCATION

NO COLLEGE

COLLEGE

GRAD SCHOOL21%

47%

32%

CAUCASIAN (76%) AFRICAN-AMERICAN (7%)

ASIAN (6%) HISPANIC (10%) OTHER (1%)

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HOUSEHOLD INCOME

CHILDREN

AGE

≥ $150k (10%)

$100k-$150k (14%)

$50k-$100k (29%)

< $50k (47%)

NO KIDS (48%)

HAS KIDS (52%)

18-24 12%

55-64 10%

35-44 19%

25-34

45-5417%

17%

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OUR RELATIONSHIPS

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WORKING FOR YOUAT ADKARMA, WE’RE DEDICATED to seeing the brand’s initiative succeed. The Account Executive and Campaign Manager will provide necessary support to the overall plan and goals. The Campaign Manager on your account will work tirelessly to make sure the account receives the care that it needs. The AdKarma team believes in our video inventory and wants to see your account grow to its full potential.

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NEW YORK27 W. 24th StreetSuite 404New York, NY 10010

COLUMBIA3806 Buttonwood DriveSuite 101Columbia, MO 65201

LOS ANGELES3129 S. La Cienega BoulevardSuite ALos Angeles, CA 90016

DUBLIN9-11 Baggot Street UpperDublin 4 Ireland

CONTACT

advertisers@adkarma.com1-573-446-7366 www.adkarma.com