activating your dealership's voice resource guide

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ACTIVATING YOUR DEALERSHIP’S VOICE RESOURCE GUIDE KATE FROST & RENEE STUART I HAVE SOMETHING TO SAY ME TOO! LISTEN UP!

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Page 1: Activating Your Dealership's Voice Resource Guide

ACTIVATING YOUR DEALERSHIP’S VOICE

RESOURCE GUIDE

KATE FROST &RENEE STUART

I HAVE SOMETHING

TO SAY

ME TOO!

LISTEN UP!

Page 2: Activating Your Dealership's Voice Resource Guide

PEOPLE

• EMPLOYEES

• CUSTOMERS & PROSPECTS

• COMMUNITY PARTNERS/CLUBS

EVENTS

• IN-STORE

• OFF-SITE

• SPONSORED

FAQ’S

• HOW TO’s

• BRAND FUN FACTS

• PROCESS & PROCEDURE

CONTENT FOCUS AREAS

Page 3: Activating Your Dealership's Voice Resource Guide

FOCUS AREASPEOPLE

EMPLOYEES

CUSTOMERS

Page 4: Activating Your Dealership's Voice Resource Guide

FOCUS AREASEVENTS

NEW OWNER’S CLINICS

ROAD RALLY

CHRISTMAS PARTY

CELEBRATIONS

Page 5: Activating Your Dealership's Voice Resource Guide

FOCUS AREASFAQ’s

ANSWER QUESTIONS

BRAND FACTS

Page 6: Activating Your Dealership's Voice Resource Guide

TAKE GREAT PHOTOSTIPS ON LOOKING LIKE A PRO

SEE THE LIGHT

Before you raise your camera, see where the light is coming from, and use it to your advantage.

Whether it is natural light coming from the sun, or an artificial source like a lamp; how can you use it

to make your photos better?

USE FLASH DURING THE DAY

You may think that you should only use flash at night time or indoors, but that’s not the case at all. If

it is an extremely bright day outside and the sun is creating harsh shadows on your subject, switch on

your flash. The extra light will even out those shadows.

FOCUS

Focus on your subject. All the light and composition doesn’t matter if the subject is blurry. Steady

your hand and then take the shot.

Page 7: Activating Your Dealership's Voice Resource Guide

TAKE GREAT PHOTOSTIPS ON LOOKING LIKE A PRO

YOU’VE GOT TO BE JOKING

A well timed joke will always yield a more natural smile, than simply saying “smile” — Dean Bottrell

SLOW DOWN

Take time to think about what is going on in the viewfinder before pressing the shutter. How are

you going to compose the shot? How are you going to light it? Don’t jump straight in without giving it

some thought first.

BE AWARE OF BACKGROUNDS

What’s in your frame? Don’t be afraid to ask people to move (or move yourself) to avoid getting in the

garbage bin, ugly wall, competitors sign in the background.

Page 8: Activating Your Dealership's Voice Resource Guide

CONTACT USHAVE MORE QUESTIONS? REACH OUT!

RENEE STUART

www.reputationrevenue.com

[email protected]

(503) 303-4699

KATE FROST

www.katefrostinc.com

[email protected]

(407) 760-8072