actionable conversion strategies for sems
TRANSCRIPT
March 4, 2015
Actionable Conversion
Strategies
for SEMs Tim Ash
CEO – SiteTuners
Chair – Conversion Conference
@tim_ash
searchmarketingexpo.com
@tim_ash #SMX #22C
San Diego based conversion rate optimization agency
Large and small company clients worldwide
Serving B2C, B2B, and e-Commerce in all industries
Practice areas:
• Conversion-focused website blueprints (full redesigns & quick facelifts)
• Landing page test plans & testing strategy development
• Conversion management, internal team mentoring & training
About SiteTuners
searchmarketingexpo.com
@tim_ash #SMX #22C
M O R E T H A N
s i n c e 2 0 0 2
1200 CLIENTS
1
Create a Small Number of Clear Choices
searchmarketingexpo.com
@tim_ash #SMX #22C
searchmarketingexpo.com
@tim_ash #SMX #22C
searchmarketingexpo.com
@tim_ash #SMX #22C
Making choices tires the brain and can make subsequent decision making difficult • Help guide customers (wizards – not filtering) • Do not overwhelm • Remove similar choices
1 – What You Need To Know
2
Use A Big Anchor
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@tim_ash #SMX #22C
searchmarketingexpo.com
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@tim_ash #SMX #22C
We anchor on the first thing we see • Add a new high-end item (which will not sell well) • Show in decreasing price order • Sales of reasonable compromise will increase • Irrational anchors can be put in the “lobby”
2- What You Need To Know
Be in my Cultural Tribe
3
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@tim_ash #SMX #22C
searchmarketingexpo.com
@tim_ash #SMX #22C
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@tim_ash #SMX #22C
• People are tribal • Some tribes are self-selected • We care more about people similar to us
• Look the part • Communicate your values with editorial tone • Don’t worry about alienating outsiders
3 – What You Need To Know
searchmarketingexpo.com
@tim_ash #SMX #22C
• Interactive review of your key conversion paths
• Conducted by SiteTuners conversion staff
• Video transcript recorded via GoToMeeting
Offer good only for companies generating at least $1 million annually in online revenue. New customers only please.
Free 15-minute Conversion Review
Limited availability – first 5 to sign up
To take advantage of this FREE offer
you must schedule by Friday 3/6/2015
Bit.ly/CROreview
searchmarketingexpo.com
@tim_ash #SMX #22C
Contact Info [email protected]
(619) 990-9062 mobile
(800) 521-5066 work PST
twitter @tim_ash
www.linkedin.com/in/timash
facebook.com/tim.ash1
skype tim_ash1
searchmarketingexpo.com
@tim_ash #SMX #22C