action express racing
DESCRIPTION
Partnership opportunities package created for client: Action Express Racing.TRANSCRIPT
BOB JOHNSON, Owner & Founder • Brumos Racing Team Associate, 2002 – 09 • Started Action Express Racing in 2010 • Hired Joao Barbosa and Terry Borcheller as first drivers
GARY NELSON, Team Manager • Two-time Daytona 500 champion as crew chief • Joined Action Express Racing as Team Manager in 2010 • Led team to victory at Daytona in Action Express Racing’s first ever race
KEY DEMOGRAPHIC • 69% of GRAND-AM fans are between the ages of 25-54
AFFLUENT • Average HHI for a GRAND-AM fan is $72,000
GROWING • 20+ million GRAND-AM fans in the United States • GRAND-AM and American Le Mans to merge debuting in 2014
• 77 MILLION homes with SPEED CHANNEL • MRN broadcasting in 38 COUNTRIES • OVER 3 MILLION unique viewers tuned in for the 2012 Rolex 24
at Daytona • Extensive EUROPEAN exposure • LIVE streaming • In 2012, GRAND-AM had a 33% INCREASE IN COVERAGE from
2011 • DIGITAL & SOCIAL MEDIA exposure
The Rolex 24 at Daytona January 24th-27th, 2013
• 2012 was the 50th Anniversary of the Rolex 24 At Daytona • Champions from all motorsports disciplines compete for glory in
the twice around the clock classic • Past participants have included champions from open wheel,
NASCAR, Indy 500, IRL and Formula One • Press coverage from over 50 countries and broadcast in South
America, Europe, Central America and Australia • Full broadcasts and/or highlights available in 382 million
households in 196 countries/territories in 2012, +13% over 2011
!
6/30/13 | Sahlen’s Six Hours of The Glen | Watkins Glen, NY 7/26/13 | Indianapolis Motor Speedway | Indianapolis, IN 8/10/13 | Road America | Elkhart Lake, WI 8/17/13 | Kansas Speedway | Kansas City, KS 9/8/13 | Mazda Raceway Laguna Seca | Salinas, CA 9/27 to 9/28/13 | Lime Rock Park | Lakeville, CT
1/24 to 1/27/13 | Rolex 24 at Daytona | Daytona, FL 3/2/13 | Circuit of the Americas | Austin, TX 4/6/13 | Barber Motorsports Park | Birmingham, AL 4/20/13 | Road Atlanta | Braselton, GA 6/1/13 | Chevrolet GRAND-AM Detroit 200 | Detroit, MI 6/15/13 | Mid-Ohio Sports Car Course| Lexington, OH
Brian Corcoran President, Shamrock Sports &Entertainment O:207.899.0490 C: 207.400.1678 [email protected] Rob Coppola EVP, Shamrock Sports &Entertainment O: 207.899.0490 [email protected]