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The RussianFederation


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NAME ROLL NUMBER

HITESH AILANI 02

ALISHA DSOUZA 13

SANTOSH SINGH 44

SHASHANK SALVE 41SANJAY SHAKHAR 54

GROUP MEMBERS


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RUSSIA

vEthnic Russians

vRich history

v

The country also has a rich material culture and a strong tradition intechnology.

vEach Russian region and city is so different to the next:

v. Russia is the largest country on earth, with enormous tracts of land that

have only been opened to foreign travelers in the last few years.

v It takes over 8 hours by plane from Moscow to reach Vladivostok on thePacific coast.


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Geographical dimension

v:Climate

q Ranges from steppes in the south through humidcontinental in much of European.

qRussia; subarctic in Siberia to tundra climate in the polarnorth; winters vary from cool along Black Sea coast to

frigid in Siberia; summers vary from warm in the steppes tocool along Arctic coast


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Society and culture

q

The Russian family isdependent upon all itsmembers

qMost families live in smallapartments, often with 2 or

3 generations sharing little


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vEtiquette and Customs in Russia

vMeetingEtiquetteq almost Bone-crushing Handshake

qMaintaining eye contact

qFemale Friends kiss

qClose Friends Hug

vNamingConventionsq

First Name

qMiddle name include '- vich' or '-ovich' for a male and '-avna' or '- ovna' for a female.

qLast Surname


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Gift GivingEtiquetteqGifts to close friends and family.qRussian family with a small gift.qMale guests are expected to bring flowers.

No yellow flowers.qNo baby gift until after the baby is born. It is badluck to doqso sooner.

Dining Etiquette

Arrive 15 min, early or dont come.

qNo Outside Shoes Slippers would be provided.qFormals Attire advisable


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Russian Business Etiquette and ProtocolRelationships & Communication

q They Believe in Business than keeping Relation.

q Prefer Same ranking Officials for businessdealing

q Dont believe win win situation

q No usage of high pressure technique.

Dress Etiquette

q Business dress is formal and conservative.

q Men should wear business suits.

q Women should wear subdued colored businesssuits with skirts that cover the knees.


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Russian Food habits:

qWarm Food

q Soup

q PotatoesBreadEggMeat (beef)

Butter

q And Beverages include

VodkaBeer

Russian prefers more liquid as a food, e.g.

Meat or cabbage soup to keep them warm.


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qIndian Spices

qManual grinding of spices

qGround single spices

qBlended Spices


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TODAY MDH HAS A RANGE OF OVER 52 PRODUCTSAVAILABLE IN OVER 150 DIFFERENT PACKAGES

Our existing Products


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Marketing strategyUsing television

Tie ups

Radio

Sample offering

New variants

Food Courts

Co- Sponsoring

Pancakes in MDH Logo Box


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qAlong with this,

qIntroducing new packets (design) in theirlanguage specially for Russia.

qMaking an Ad using their prominent &famous housewives, to make MDH ahousehold name in every corner of thecountry

q

Being eating product quality should bementioned and easy targets are housewiveswho are fond of Indian food.


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qPOSTERSqBANNERqPRODUCT

PACKEGING

PRINTADVeRTISINGS


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AUR PRODUCT

PACKEGING


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THANK YOU

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