acquity group overview

Acqui t y Group Overvi ew

2010

© 2009 Acqui t y Group, LLC | Conf i dent i al & Propr i et ary | www. acqui t ygroup. com | 222

Agenda

» Acquity Group Overview

» How We Work

» Case Studies

» Contact Information

© 2009 Acqui t y Group, LLC | Conf i dent i al & Propr i et ary | www. acqui t ygroup. com |

ACQUITY GROUP OVERVIEW

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Five Facts…

» Provider of end-to-end digital strategy, design and technology solutions since 2001

» Headquartered in Chicago with regional offices throughout the US; supporting clients on a global basis

» We have over 275 seasoned professionals

» 60% CAGR, privately-held and profitable

» We have been a trusted partner to over 400 clients on thousands of projects


Partnering With The World’s Leading Brands

Acquity Group has worked with more than 400 clients over our eight year history, and is currently engaged with over 70 on a variety of initiatives.

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© 2009 Acqui t y Group, LLC | Conf i dent i al & Propr i et ary | www. acqui t ygroup. com |66

Providing Solutions That Drive Results

» Developed a 36 month Digital Strategy in 2005 with YOY on-line revenue increases from $200mm to $500mm

» 26% increase in cart additions

» Revenue per visit up 75% YOY

» Single site services 80+ countries, 8 currencies» Digital and physical products sold in same shopping cart

» Social networking feature now counts over 400,000 active members

» Social Networking directly feeding eCommerce transactions

» Revenues increased from $270M (2005) to $470M (2008) since re-launch» Architected, built and implemented new Kohl’s multi-channel platform

» 40,000 simultaneous customers and 1,800 page views per second at peak volume

» Managing over 200,000 SKUs and 800,000 promotions and pricing conditions on a daily basis

» Global Intranet Transformation with 250 individual sites structured

» Reduced intranet publishing costs by $1M annually; improved field employee productivity by 5%

» Enabled collaboration of 1.9 million global employees though the creation of an intuitive Intranet


Experience Design

Holistic site design

Ideation and concepting

Visual design

Rapid prototyping

Information architecture

Usability assessments

Copywriting

Content development

Campaign development & execution

Content management and eCommerce platforms

Collaboration andsocial media

Mobile apps & platforms

Front end development

Rich media

Digital Intelligence

Hosting & managed services

Technology

Business strategy and ROI

Channel evaluation/planning

Digital marketing strategy

Web strategy

Content andcommerce strategy

Mobile & social strategy

User and market research

Measurement and analytics

Strategy

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Deep Expertise Across Functions


HOW WE WORK

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Social MediaBlogsWeb AppsRSSNetworksVideoContent Sharing

WebsiteeCommercePersonalizationContent ManagementContent DeliveryWeb AnalyticsOn-site Rev GenHostingMicrosites

PromotionsRebatesSweepsCouponsSamplesLoyalty ProgramsCode Management

CustomerRelationsEmailCSRLive ChatWebIVRCRM

PublicRelationsPaid SearchPress ReleasesBrand SurveillanceSEO

MobileOptimized WebApplicationsSMSLBSGaming

WidgetsToolsGamesDesktopWebMobile

OnlineAdvertisingPaid SearchPress ReleasesBrand SurveillanceSEO

SyndicationContentProduct Catalog

GamingWebDesktopMobileCasualConsole

EmailCampaignsGeneral PurposeeNewsletters

SearchGoogleYahooMSNLocalVerticalLanding Pages

The digital channel includes many opportunities for you to engage with your audiences.


We create engaging solutions

As an award-wi nni ng di gi t al consul t ancy, Acqui t y Group del i vers sol ut i ons t hat appeal t o our cl i ent s’, and t hei r cust omers’, heads and heart s. We do t hi s by mai nt ai ni ng a user-cent ered phi l osophy and creat i ng cross-di sci pl i nary, col l aborat i ve t eams.


Digital Strategy Acquity Group works with you to determine a digital business model that aligns your People, Business, and Technology components in a way that can produce dramatic, transformative results and can achieve your key business objectives. We realize results for our clients through both “big idea” thinking as well as tactical know-how.

01 People

Identification & Segmentation

Engagement Models

Behavior & Needs Analysis

02 Business

Digital Business Model

Process Optimization

Information Management & Collaboration

Strategic Alignment

03 Technology

Enterprise Digital Framework

IT Process Modeling

Platform/Integration Assessment

03 Digital Action Plan

Roadmap

Resource Planning

Governance

Organizational Change Management


Experience DesignAcquity Group collaborates with you to define and deliver a consistent, brand appropriate experience across channels. We use a user-centered approach and the power of design – including sketches, storyboards, comps and clickable prototypes – to bring strategic recommendations to life.

01 Consumer & Brand Strategy

Segmentation & Targeting

Brand Assessment

Communication Strategy

02 User Experience Architecture

Research

Information Architecture

Validation

03 Creative & VisualDesign

Concept Ideation

Interface Design

CSS/HTML, AJAX, Flash

04 Content Development

Content Strategy

Copywriting

Brand Messaging


01 User & Market Research User Interviews & Focus Groups

Surveys

Market Analysis

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Whether you are tuning an existing site or launching a new online presence, Acquity Group’s Digital Marketing solutions are a vital part of maximizing your return on digital investment. From understanding your customers’ needs through executing on and measuring an integrated digital marketing campaign, Acquity Group is a proven partner you can rely on.

Digital Marketing

02 Marketing Strategy

Marketing Objectives

Brand Positioning

Channel Recommendations

03 Channel Deployment

SEO & Paid Search

E-mail & Affiliate Marketing

Product Syndication

Mobile

Social Media

Advertising

04 Measurement & Optimization Business Alignment Strategy

Web Analytics Strategy

Reporting & Channel Optimization


Acquity Group provides a broad range of solutions designed to help organizations manage and deliver tailored content to their various audiences. We deliver these solutions in ways that account for the unique and expanding needs of your customers, partners and employees while allowing them to interact with content in the manner most efficient for them.

Content Management Solutions

FPOFPO

01 Strategy & Insight

Business Case Definition

Roadmap Planning

Vendor Selection

02 Consumer Solutions

Public Websites

Product Catalogs

Brand & Campaign Sites

04 Managed Services

Hosted Content Solution

Global Capabilities

Commercially Available Software

Tier 1 Hosting Facility, Full Service Support

03 Enterprise Solutions

Employee Intranets

Enterprise Collaboration

Vendor & Partner Portals


Acquity Group provides comprehensive cross-channel commerce support based on our experience implementing and optimizing transactional solutions across a variety of technologies. We understand that the technology itself is only one facet of a successful multi-channel venture and we’ve structured our services accordingly.

Cross-Channel Commerce Solutions

01 eCommerce Technology Architecture Development & Tuning

Software Selection & Implementation

System Integration

SEO & SEM Readiness

02 Operations Merchandising, Marketing & Call Center Process Optimization

Multi-channel Integration

Holiday Readiness

Order & Customer Mgmt

03 Digital Governance eCommerce PMO

Initiative Prioritization

Organizational Change Management

Analytics & Metrics Evaluation

04 Managed Services

Hosted Commerce Solution

Global Capabilities

Commercially Available Software

Tier 1 Hosting Facility, Full Service Support


CASE STUDIES


Allstate: Digital Strategy, Marketing & MobileChallenge:

» Assist Allstate with strategy development for the overarching digital channel as well as mobile.

» Bolster and complement Allstate’s internal team.

Solution:» Brought user experience, creative and production

skills to bear on a variety of digital initiatives» Developed the “Digital Locker” iPhone app» Assisted with education program for all Allstate

agents on the use of the digital channel as a marketing vehicle, including social media opportunities

» Redesigned Auto landing page on Allstate.com

Results:» Auto landing page resulted in a greater than 300%

increase in click-thru traffic to primary calls to action compared to existing design during A/B testing.

» The Digital Locker application was developed on time and under budget and was released to the public via Apple’s App Store in September 2009.

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Francesca’s Collections: Email Marketing & SearchChallenge:

» Launch a new retail brand online, leveraging offline properties and grow customer database without any additional online advertising

Solution:» Created a 12-month digital marketing roadmap,

including integrated e-mail, paid search and in-store marketing

Results:» Click-through rates averaged 28% (industry

average is 5%) and online holiday sales doubled compared to 2005

» Mailing list grew by 50% in the first 4 weeks

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Perkin Elmer: Email Templates & Best PracticesChallenge:

» Create a presentation and associated documentation for best practices in email content and design

Solution:» Customized and delivered a presentation of

email best practices for domestic and international marketers at Perkin Elmer.

» Designed and coded templates in Eloqua for general purpose and eNewsletter emails

Results:» Successfully got multiple client across the globe

on board with templates that allow for brand consistency

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Kohl’s: Merging Design with Technology Challenge:

» Kohl’s needed to scale their commerce platform to meet their goals of being a $1 billion online business, dramatically increasing SKU counts without scaling headcount, and extending commerce into multiple channels.

Solution:» Acquity Group worked with Kohl’s to re-

architect their complete commerce system and provide a stable and scalable platform for future growth.

Results:» Number 1 in traffic growth among top 10

retailers in 2008» Online channel generated 29% of all growth

for Kohl’s in 2008» Annual Percentage Growth in Online Sales

» 2008: 48%» 2007: 32%» 2006: 34%» 2005: 51%

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Metra: Brand Definition, Website, Mobile Site Challenge:

» Chicago’s Metropolitan Rail system was focused solely on the service of its trains, leaving behind a sorely outdated web presence and poor online customer experience.

Solution:» Brand definition and multi-year strategy» Completely overhauled web presence» First ever ecommerce capabilities for Metra» Mobile–optimized site (in progress)

Results:» Site traffic after launch jumped from 2mm

unique hits to 6mm unique hits» Volume increased from an average of 12,000

unique visitors to over 30,000» Averaging $500,000/mo in incremental sales

via the channel» Within the first 50 days, Metra registered

17,600 My Metra users » Acquity Group in planning stage of mobile

optimized web site now, including WAP version with SMS alerts

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Siemens: Landing PagesChallenge:

» Acquity Group worked closely with Siemens to realize their strategy to increase paid search conversion by designing high-impact landing pages that integrated with the Eloqua campaign management system.

Solution:» Acquity group created a series of landing page

design concepts and executed front-end development for multiple pages as part of a comprehensive A/B testing program.

Results:» After analyzing conversation metrics data,

Acquity Group strategized with Siemens to optimize and enhance the landing pages to maximize total response rates and the overall effectiveness of their campaigns.

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Ameriprise: Offer Management Tool AssessmentChallenge:

» Acquity Group’s detailed evaluation of Ameriprise’s Offer Management tool identified four key issues: high cost, operational inefficiency, lack of metrics, and limited functionality

Solution:» Developed short term and long term

recommendations for each issue that will improve the tool, including a timeline and detailed expected results from each

Results:» Outlined future steps of the process to ensure

Ameriprise would meets its goals regarding updating the Offer Management system

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Comcast FEARnet: Social Networking and CMSChallenge:

» Assisted Comcast Entertainment Group in assimilating FEARnet into its present custom CMS that was being used with MyStyle, E! Online, and G4.

Solution:» Implemented solution for present and future

sweepstakes and contest that take place throughout the FEARnet site.

» Custom development and integration of BrightCove player for embeddable video viewing on FEARnet and syndicated content to other web domains.

Results:» Led the development effort in bringing the

KickApps Community to FEARnet. This allowed for social networking solution to be implemented throughout the FEARnet site. Created a seamless transition between a 3rd party site and the overall FEARnet design layout.

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Grainger: Customer SegmentationChallenge:

» Grainger needed third party insight into their e-commerce strategy and customer lifecycle model as they applied to current marketing and technology initiatives

Solution:» Identified and cataloged seven internal

customer segmentation lifecycles and uncovered several issues of misrepresented customer segmentation

Results:» Provided a unified customer segmentation

model that mapped to functional requirements and offered recommendations to improve the online customer experience

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CME: Optimized Customer InteractionChallenge:

» Developed a solution that combined workflow technology, process re-design, and re-alignment of organizational responsibilities to address a critical customer interaction issue

Solution:

» Created a comprehensive plan for creating a 360º view of CME’s complex relationships with its customers and channel partners

Results:

» Articulated a Future State Strategic Vision for addressing the long term challenges facing CME in customer relationships and related business processes

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Northern Trust: Mobile Strategy & Optimized SitesChallenge:

» Northern Trust needed to deliver key tools for clients to interact with Northern Trust via the mobile channel

Solution:» Northern Trust engaged Acquity Group to

identify a strategy for a mobile-optimized platform and develop a proof of concept iPhone-optimized site, leveraging Acquity Group’s deep experience design capabilities.

Results:» The initial iPhone-optimized site has been well

received, and Acquity Group has been engaged to extend the capabilities to additional platforms.

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Motorola: Strategic Online PartnerChallenge:

» Ongoing management of all online properties» B2B & B2C social media strategy and

execution» No consistency with digital presentation &

marketing tactics

Solution:» Focus on global templates and analytics» Develop new market segments through data

analysis» B2C social media strategy & execution via

Twitter, Facebook, mobile and other channels» B2B selection and implementation of Jive

social media platform» Highly utilized device website & microsite

template architecture

Results:» Increased collaboration, both B2B & B2C» Reduced costs for iterative deployments» Ongoing relationship across global web

properties

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Doug Freeman – Portfolio Director(913) 312-7615 | [email protected]

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