how to acquire customers online - mr. mohit doda
TRANSCRIPT
HOW TO ACQUIRE CUSTOMERS ONLINE
Copyright: Mr. Mohit DodaPresented: At Lounge47 March 29th. 2014
• If you get it wrong, everything else fails• Have a very clear USP• Product name is important• Product discovery online should be easy• Have a clear promise to the customer• No bugs please!• People will market your product if it’s good• Create a product with character
TARGETING
• Know everything about your customer• Create personas• Meet them & take feedback• Know their media consumption habits• Use smart ways of targeting• Programmatic buying• Retargeting
REMARKETING
• Create original content• Do proper keyword research• Unique page titles & descriptions• Clean URL Structure• Internal Linking• Authorship• Speed of the site• Social Media Marketing, Bookmarking,
Listings• Blogging• Yahoo Answers, Quora
BIG DATA & ANALYTICS
“If you can’t measure it, you can’t improve it.”
LORD KELVINBritish mathematician
1824 - 1907
• Analyze Traffic Data – Behavior, Location• Set Goals • Conversion & Revenue Tracking• Use Device Data• Real Time Data• Keywords – Paid & Organic• Site Searches
HEATMAPS
MARKETINGAUTOMATION
• Automate Email Marketing• Lead Generation• Lead Nurturing• Lead Scoring• Drip Marketing• Website Personalization• Ratings, Reviews, Testimonials• Abandoned cart mails
Imag
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PERSONALIZATION
Website Conversion Optimization
• UI & UX as a brand differentiator• Consistency in design• Light and fast site• Responsive design• Product discovery, Site search• Every page is a landing page• Clear objective, Easy to fill Forms, Calls to
Action• A/B testing• Words have impact• Choose images carefully
LEAD PEOPLE TO TAKE ACTION
Eye Tracking Study
70% of people open emails based on
Subject Line
In a popular supermarket study,3% of shoppers purchased jam when confronted with 24 varieties, while 30% purchased when given only 6.
AVOID ACTION PARALYSIS
CONTENT MARKETING
ENGAGEMENT THROUGH CONTENT ISN’T NEW
• People don’t like ads, they like Information• Answer customers’ questions• Create shareable content• Let employees contribute• Curate content• Blog, social media platforms, FAQs,
whitepapers, research reports, surveys, datasheets, e-books, videos, webinars, infographics, etc.
• Repurpose content
TOOLS, RESOURCESFREE TRIALS & MORE
