acma's communications report 2012-13
TRANSCRIPT
Communications report 2012–13
Joseph Di GregorioManager, Communications Analysis Section
Digital economy—part of daily life
Daily life
Australians ‘mix and match’
Intensity of online
participation
Over-the-top
Changingpreferences
Going mobile
8
3542
52
78 81 83
91
9
35
45
57
76
84 8693
Have used in the six months to May 2012
Have used in the six months to May 2013
Changing communications preferences
Mix and match—number of communications services used in the 6 months to May 2013 (% of population 18 years+)
1 2 3 4 5 6 or more
4%7%
9%
18%
22%
40%
Number of communications services used
Age and communications choices—service most used
> 29 per cent of adults mobile phone voice calls:> 21 per cent respectively 18–24 year-olds and persons 65+ > 34 per cent for persons aged 45–54
> 24 per cent texting from mobile phones:> 9 per cent for persons 65+> 40 per cent for 18–24 year-olds
> 20 per cent email> 5 per cent for 18–24 year-olds> 28 per cent for 55–64
> 16 per cent a home fixed-line telephone> 2 per cent for 18–24 year-olds> 45 per cent for persons 65+
> 9 per cent social networking> 1 per cent for 65+> 26 per cent for 18–24 year-olds
Smartphone adoption by age, May 2013
18–24 25–34 35–44 45–54 55–64 65+
89%85%
81%
65%
49%
22%
Jun-09 Jun-10 Jun-11 Jun-12 Jun-13
1,533
2,038
2,531
3,129
3,682
“Mobile only” consumers (‘000s people 18 years+)
“Mobile only” phenomenon—who are they and is it spreading?
18–24 25–34 35–44 45–54 55–64 65+
28
41
1311
53
20
39
1613
9
4
Jun-09Jun-13
% o
f tot
al “
mob
ile o
nly”
pop
ulati
on
OTT communications driving change (‘000s people 18 years+)
Jun-09 Jun-10 Jun-11 Jun-12 Jun-13
2,107
2,759
3,602
4,3424,593
1,624
2,244
2,970
3,610 3,678
47 84264
616
1,063
142 386
966
Total use VoIP Computer/laptop Mobile phone Tablet (e.g., iPad)
OTT users (mobile and tablet VoIP)—who are they?
> At June 2013, of mobile phone VoIP users:> 17 per cent aged 18–24> 40 per cent aged 25–34> 21 per cent aged 35–44> 13 per cent aged 45–54> 10 per cent aged 55+
> At June 2013, of tablet VoIP users:> 15 per cent aged 18–24> 24 per cent aged 25–34> 25 per cent aged 35–44> 16 per cent aged 45–54> 20 per cent aged 55+
Stepping back—the whole picture (SIOs, millions)
Jun–00Jun–01
Jun–02Jun–03
Jun–04Jun–05
Jun–06Jun–07
Jun–08Jun–09
Jun–10Jun–11
Jun–12Jun–13
8
11.112.7
14.316.5
18.419.8
21.322.1
24.226
29.330.2
31.1
10.6 10.8 11.4 11.6 11.7 11.5 11.3 10.9 11.3 10.7 10.6 10.5 10.4 10.3
Mobiles services in operation Fixed-line telephone services in operation
Going online (% of population 18 years+)
Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13
8 913
21
32
42
5663 66 69 70 7471 75 77
79 80 80
Use the internet via a mobile phone* Home broadband connectionHome internet connection
Note: * Relates to use during June.
Devices used to access the internet (% of home internet users)
7873
61
2919 16 14 10
75.569 67.1
47
23.114.9 15.3
7.2
Six months to May 2012
Six months to May 2013
Mix and match—number of devices used to access the internet in the 6 months to May 2013
1 2 3 4 5 or more
18%20%
23%
18%
21%
Number of devices used to access the internet
Age and devices used to access the internet
> Most used device to access the internet in the 6 months to May 2013:> 35 per cent laptop (42 per cent for internet users 18–24)> 31 per cent desktop (48 per cent for internet users 65+)> 20 per cent mobile phone (34 per cent for internet users 25–
34)> 11 per cent tablet (18 per cent for internet users 35–44).
> In terms of the number of devices used to access the internet:> 21 per cent of internet users had used 5 or more devices:
> 33 per cent for internet users aged 18–24 > 32 per cent for internet users aged 35–44.
Intensity of online participation—going online more than once a day
Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13
49
52
56
60
62
65
Activities performed online (% internet users 18 years+)
Gaming
Downloading video or audio content
Streaming OVC services (IPTV, catch-up TV, etc)
Downloading a mobile application
Accessing or submitting information to government websites or services
Work at home or study
Streaming video or audio content
Social networking
Buying or selling goods or services
Using a cloud computing service
Banking or paying bills online
General web browsing or surfing
Research or gathering information
23
46
43
56
57
55
62
63
71
77
94
94
95
22
49
49
55
56
58
58
65
65
79
80
95
95
96
6 months to May 2013 6 months to May 2012
More intensive online participation (% internet users 18 years+)
Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13
33 3028 27
24 23
54 53
44
38
3734
12
17
35
3943
None 1–4 5+
Age and intensity of online participation
> Significant growth in intensity of online participation across all age groups in Australia during the period June 2008–June 2013.
> Still sizeable age differences in terms of the number of activities performed online still evident.
> During June 2013:> 70 per cent of internet users aged 25–34 undertook 5 or
more activities online during the period (the most intensive online participants).
> 2nd most ‘intensive’ online participants, internet users aged 18–24 with 60 per cent undertaking 5 or more activities online.
> In comparison, 32 per cent of internet uses aged 65+ undertook 5 or more activities online.
Terabytes of data downloaded (quarter ending..)
Jun-11 Dec-11 Jun-12 Dec-12 Jun-130
100,000
200,000
300,000
400,000
500,000
600,000
700,000
254,947
322,280
389,130
526,472
629,964
19,149 23,142 25,301 28,196 27,232 19,636
Fixed-line broadbandWireless* broadbandMobile handset
Average volume of data downloaded
Fixed broadband Wireless broadband Mobile handset
69.5
4.2 0.610000000000001
91.7
4.6 0.8
107.9
4.3 1
Quarter ending Jun-12 Quarter ending Dec-12 Quarter ending Jun-13
Giga
byte
s
Growth in streaming activities (‘000s users during June)
Streamed feature-length movie
Downloaded feature-length movie
Downloaded video clips
Streamed radio
Downloaded TV programs
Streamed TV (e.g., ABC iView)
Streamed music
Streamed video (e.g., YouTube)
278
918
1,141
1,224
1,161
1,556
2,058
4,395
660
1,233
1,333
1,536
1,584
1,709
2,617
4,991
Jun-13Jun-12
Which groups are driving growth in take-up of professional online video content services?
> In six months to May 2013, 7.86 million people (aged 18 years+) were estimated to have used a OVC service, up 52 per cent from the six months to May 2013.
> 1.94 million people (aged 18 years+) used video on demand services:> 14 per cent of these people were aged 18–24> 48 per cent of these people were 25–44> 33 per cent were 45–64.
> 6.69 million people used an online catch-up TV service > 14 per cent of these were aged 18–24> 45 per cent of these people were 25–44> 31 per cent were 45–64.
Daily life
Australians ‘mix and match’
Intensity of online
participation
Over-the-top
Changingpreferences
Going mobile
Something for everyone—new content formats
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Thank you
Any questions?