b2b communications overview - presented to menlo college business communications class 9/13/13
DESCRIPTION
Overview of High Tech B2B CommunicationsTRANSCRIPT
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Business to Business Communications
…from the TrenchesPresented to Menlo College Business
Communications Class 9/13/13
September 13, 2013 Frances Mann-Craik
CEO, Addison [email protected]
www.addisonmarketing.com
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Communication
Joint Construction of Meaning
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In PersonHow you look
What you say
How you say it
How to WOW
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Phone CallsBe ready to leave a message
A live person – now what?
The message on your device
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EmailSubject line – your big opportunity
Keep it short
Spelling and grammar
IMHO TLAs R ASDF*
(In my humble opinion, three letter acronymsare ASDF (nothing))
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When it Gets Rough - Change it UpCommunication goes bad – change the
method
Voice >> Email
Email >> Voice
Last resort – In Person
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Social Media68% of Fortune 500 CEOs do not use social
media, and those who do use only LinkedIn
Your digital musings will last forever
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International – Dates/Times
11/12/13 =12/11/13
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Life Tip
Before you sign anything – read it!
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Read Before You Sign
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Read Before You Sign
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WriteWrite with a guide
“AP Style Guide”“Words that Sell”Dictionary
Always have someone else proof read your important work
“Argue for your limitations and they will be yours” Richard Bach
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Life at Internet Speed
“I don’t mean to be rude, but I’m in a hurry”
Meetings are set 2-3 days ahead, not weeks
“Nice to meet you, now give me the details”
Decisions are often made in real time, at a meeting, summarized by a one-page email of understanding (then the lawyers work the details)
Projects are delegated to specialists
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Be a Virtual CommunicatorThere are no longer secretaries or admins
Technology people use email, voicemail and texting -- and write and answer themselves
Focus hard on the email subject line – it’s your one chance to open the door
Answer your emails in a timely way – opportunities come and go quickly
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Network
Who you know will get you into who youneed to know – it’s all about networks
Online networking – social media expands your reach and the speed of networking
Seminars and conferences increase your knowledge and make valuable connections
Follow up – start a business relationship, perhaps a friendship
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#1 College Memory:
“It’s not about perfection… it’s about passion – let ‘er rip!”