Unique Users (000's)

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

5,500

6,000

6,500

Dec

-08

Jan

-09

Feb

-09

Mar

-09

Apr

-09

May

-09

Jun-

09

Jul-

09

Aug-

09

Sep-

09

Oct-

09

Nov-

09

Dec-

09

Mail Online Guardian.co.uk Telegraph Times Online

• According to Nielsen, Telegraph.co.uk reaches 6,076,000 monthly unique users• This equates to a year on year rise of 80%

December 2009

Sources: Nielsen NetView Dec 2009, 2 Webtrends Dec 2009

Demographics

Competitor View

Monthly Highlights

Male / Female split

52%48%

Male Female

Age profile

26%

12%

30%28%

0%

10%

20%

30%

40%

2-17 18-34 35-49 50-64 65+

TCUK All Internet

Income Occupation

Reach profiles (%)

8% 8%

9%

27%

23%

9%

0%

5%

10%

15%

20%

25%

30%

Up to

£15k

£15k -

£19,999

£20k -

£24,999

£25k -

£29,999

£30k -

£49,999

Over

£50k

TCUK All Internet

Reach profiles (%)

23%

13%

4% 2%

9%

6%

0%

5%

10%

15%

20%

25%

Degree Post Grad

Degree

Prof Exec /

Managerial

Technical Self

Employed

TCUK All Internet

Site Traffic Stats2

Page Views 121,157,386Visits 21,761,848Page Views per Visit 5.6

UU’s (000)

Telegraph.co.uk

6,076 Sky.com 5,997Mail Online 5,545ITV.com 5,469Virginmedia.com

5,348Guardian.co.uk 5,231Orange.co.uk 4,162Channel4.com 3,584Times Online 3,055 The Sun 2,977Mirror.co.uk 2,155

What sets Telegraph users apart?

Sources: TGI Internet Wave 20, 2 Nielsen NetView Dec 2009

MotoringCompared to the internet average, Telegraph.co.uk users are…

Advertising & E-commerceTelegraph.co.uk users are receptive to creative online advertising and are happy to purchase online. Compared to the internet average, they are…

FinanceCompared to the internet average, Telegraph.co.uk users are…

• 14% more likely to have enjoyed five or more breaks in the last 12 months• 14% more likely to use the internet to make travel plans and source holiday

information and 45% more likely to have booked a holiday or travel online• Their last holiday was 6% more likely to have been a long haul destination,

outside Europe• That holiday was 21% more likely to have been a beach or resort break and

86% more likely a cruise

• 6% more likely to have switched mortgage providers and 7% more likely to have increased the value of their loan to pay for home improvements

• 13% more likely to hold investments in stocks and shares and 43% more likely to have made additional investments in the last 12 months

• 6% more likely to agree ‘After retirement, finances are your own responsibility’ and 11% more likely to agree ‘I look for profitable ways to invest my money’

• 35% more likely to agree ‘I’m interested in financial services advertising

• 6% more likely to agree that ‘online ads play a part in influencing the brands I buy’

• 16% more likely to have sourced information on products and services online and 10% more likely to have actually bought a product or service online in the last 6 months

• 33% more likely to have made 10 or more online purchases in the last 6 months and 24% more likely to have spent £200 or more online in that period

Telegraph Channels2

TravelCompared to the internet average, Telegraph.co.uk users are…

UU’s (000)Telegraph News

2,284Telegraph Culture 1,083 Telegraph Finance

797 Telegraph Sport

886Telegraph Technology 524Telegraph Travel

356 Telegraph Health

331Telegraph Earth

330Telegraph Motoring 219 Telegraph Comment 217Telegraph Education 183 Telegraph Fantasy Games 177 Telegraph Fashion 169 Telegraph Food & Drink 138Telegraph Science 138Telegraph Property 92Telegraph Jobs 49Telegraph Gardening 43

• Telegraph.co.uk users drive almost 650 miles more per annum and are 12% more likely to live in a household with 2 or more cars

• They are 12% more likely to have bought a car in the last 12 months• Their most recent car was 16% more likely to have been brand new, 9%

more likely to have purchased from a main franchised dealer and 17% more likely to have cost more than £15,000

• Telegraph.co.uk users are 23% more likely to be intending to buy a brand new car in the next 12 months

• They are 23% more likely to agree ‘I like innovative cars’ and 15% more likely to definitely agree that ‘I like cars with original design’