Gino Biondi

» National Circulation

» 811K Sweepstakes Entries

» Significant Growth in Email Database

Purchase Interest• 74% Top 2 Box

13 Point Velocity Improvement

Preferred 5 to 1 Over Competition

0102030405060708090

100

Purchase Intent

Top 2 box

Top Box

82%

Top 2 Box

63%

Top Box

Source: Mai Concept Mall Intercept HUT

• Double digit growth on small case packs!

- Timed with Scooby-Doo II movie release

- Rudolph #1 primetime holiday special every year

African American buyers index at 140+ Account for 20% of Sparkle volume

Lower Income Rural buyers index at 125+ Account for 45% of Sparkle volume