access e-commerce for native american artisans
TRANSCRIPT
![Page 1: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/1.jpg)
Access eCommercefor Native American Artisans
![Page 2: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/2.jpg)
ObjectivesThe Internet is a tool that small businesses can
use to build an existing business, reach distant markets, and offer innovative products.
During this hands-on workshop you will: explore what businesses similar to yours are
doing online learn some ways to bring your business online discover online resources your business can
use.
![Page 3: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/3.jpg)
What is Electronic Commerce?
E-commerce is more than selling online.
It is:
Using online resources and tools to do business better
Making money and saving money online
![Page 4: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/4.jpg)
Activity: Critique Sites
www.chipotle.com
www.cheesylights.com
www.drango.com
![Page 5: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/5.jpg)
Websites Should Be…
InformativeFastEasy to navigateTidyAccessibleCredible
![Page 6: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/6.jpg)
www.angeliquesnativeart.com
![Page 7: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/7.jpg)
Website Credibility
The Indian Arts and Crafts Act of 1990 Read the “About Us” Tribal affiliation identified? Does the seller tell you about how the
item was acquired or created? Are sacred objects, ways, knowledge, or
other forms of Native spirituality being offered for sale?
Does anything make you feel uncomfortable?
Source: www.u.arizona.edu/~ecubbins/webcrit.html
![Page 8: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/8.jpg)
Activity: Evaluate artisan websites
www.SouthwestIndian.com www.WesstArtisans.com www.NativeCraftsOnline.com http://PuebloDirect.com www.HopiMarket.com www.AllNative.com www.NativeMall.com http://Native-Craft.com www.GuthrieStudios.com
![Page 9: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/9.jpg)
Searching for Information
Use a directory Example: Yahoo or Google Directory
Use a search engine Use a site that indexes websites on
specific topics
![Page 10: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/10.jpg)
Top 5 Search Engines:
Google Yahoo! Search MSN Search AOL Search Ask Jeeves
Source: Nielsen//NetRatings January 2004
![Page 11: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/11.jpg)
Searching With Be specific
turquoise and coral bracelet = 61,700 results put phrases in quotes
"turquoise and coral bracelet“ = 381 results Use the NOT symbol -
"turquoise and coral bracelet“ –silver = 50 results
Combine symbols
www.google.com
![Page 12: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/12.jpg)
Research Doing Business Online
Search for: New suppliers Product ideas Marketing ideas Better prices
![Page 13: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/13.jpg)
Searching for Products for Sale
www.froogle.com
![Page 14: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/14.jpg)
Research Your Competition
Is your competition across the world or next door?
Search engines are the key to finding your online competition
What can you do better, or different?
![Page 15: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/15.jpg)
How to Find Your Competition
Make a list of your competitors. Use a search engine to expand the
list. Search using keywords that describe
your products or services.
![Page 16: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/16.jpg)
Evaluate Your Competition
Visit their websites. What are they trying to do online? What do you like or dislike? What can your company do better?
Find out how popular these sites are Google using: link:www.company.com
![Page 17: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/17.jpg)
Activity
Search for your competition or suppliers.
![Page 18: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/18.jpg)
Tips for Shopping Online
Trust your instincts Be knowledgeable about web-based
auctions Double check pricing Read the privacy policy Review return and shipping policies Check for secure Internet connections Pay with a credit card
Source: American Bar Association www.safeshopping.org
![Page 19: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/19.jpg)
How do you know a website is secure?
Closed lock symbol The web address begins with
https:// instead of http://
![Page 20: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/20.jpg)
Options for Doing Business Online
Do you really need a website? Consider: Auction Websites Malls or Cooperatives
Develop your own website Virtual stores Template-based storefronts Hire a developer Do it yourself
Combine several options
![Page 21: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/21.jpg)
Auction Websites
![Page 22: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/22.jpg)
Malls or Coops
http://store.yahoo.net/navajoco-op
![Page 23: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/23.jpg)
Malls or Coops
www.indigenous-art.com/26.html
![Page 24: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/24.jpg)
Choose Locations Carefully
![Page 25: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/25.jpg)
Activity: Explore Auctions, Malls
Auctions: www.ebay.com
Malls: www.geezer.com www.boundlessgallery.com
![Page 26: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/26.jpg)
Virtual Storefront
http://shop.store.yahoo.com/bctc
![Page 27: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/27.jpg)
Website Templates
Templates and hosting: www.NetSol.com (Click on Create a
Website) Test Drive BigStep at:
http://go.bigstep.com/tour/tour.htm Free for Nonprofit organizations:
www.orgsites.com
Template kits only (no hosting): http://
desktoppublishing.com/template/web/sitekits.html
![Page 28: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/28.jpg)
Activity: See How to Build a Store
www.indianvillage.com
![Page 29: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/29.jpg)
Domain names
What is a domain name? Why do you need one? What makes a good domain name?
.com .org .net .biz .info How much does it cost? How do you find a domain name?
www.betterwhois.com www.icann.org/registrars/accredited-list
.html
www.mycompany.com
![Page 30: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/30.jpg)
Developing Your Own Site
Hire a web designer Learn HTML Create graphics Find a web host Determine budget Check site for errors
![Page 31: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/31.jpg)
Consider Hiring a Website Developer
Give your business a professional appearance. To find a developer:
Interview customers Evaluate web sites Compare services Ask about site maintenance services
![Page 32: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/32.jpg)
Learn HTML: Web Authoring Tools
Free HTML Tutorialswww.w3schools.com/html
Authoring Software (e.g: Dreamweaver, FrontPage, GoLive, HomeSite)
![Page 33: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/33.jpg)
Tools to Create Graphics
Create a banner, logo or button with free or fee online graphics generators
3DTextMaker.com CoolText.com QuickBanner.com
![Page 34: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/34.jpg)
Find a Web Host
Local internet service providers Domain name providers Ask others for recommendations www.webhostlist.com www.hostsearch.com
![Page 35: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/35.jpg)
Website Costs
Setup Costs Web page design $150-$450 / page Web host setup fee $0 - $50+
Ongoing Costs Web hosting fees $0 – 100+ / month Domain name up to $35/year Web page content updating up to $30/hour
![Page 36: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/36.jpg)
eCommerce Transactions
Merchant accounts monthly fee: $15-50 / month discount rate: 2-5% of amount transaction fee: 15-.30 / transaction
PayPal No monthly fee Transaction fee: 2.2% .30 /transaction
![Page 37: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/37.jpg)
Tools to Check Your Site
Page errors: www.netmechanic.com/toolbox/html-code.htm
Load speed: www.optiview.com (Click on Cool Tools lower left)
Accessibility: www.cast.org/bobby
![Page 38: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/38.jpg)
Promoting Your Website
Tell everyone about it Help search engines find you Use traditional media
![Page 39: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/39.jpg)
Viral Marketing
“Any advertising that propagates itself the way viruses do.”
Friends and relatives Customers Website visitors
![Page 40: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/40.jpg)
Blog
Short for Web log Web page that serves as a publicly-
accessible personal journal for an individual
Typically updated daily A soapbox of sorts Put a link to your blog page on your
website
![Page 41: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/41.jpg)
Activity: Blogging
Browse the blogs at: www.blogarama.com
Or look at creating your own at: www.blogger.com
![Page 42: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/42.jpg)
Deal with Business Email
Use email to draw attention to your website
Start your own email newsletter Create an email signature for
marketing Spam? Ignore it or filter it Don’t open email attachments from
unknown sources Install anti-virus software
![Page 43: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/43.jpg)
Activity: www.CafePress.com
![Page 44: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/44.jpg)
Summary
Become comfortable with the Internet Decide if you really need a website Explore web hosts, online malls,
auctions for features and costs Decide which services are right for
your business to meet your customer needs
Promote to every living being on the planet, and then promote some more
![Page 45: Access e-Commerce for Native American Artisans](https://reader036.vdocuments.us/reader036/viewer/2022081519/5556f1b2d8b42a0f028b5335/html5/thumbnails/45.jpg)
Resources
Online guide: www.access-ecom.info