Accelerating Cloud Services

Bernard  Cheah

AcceleratingCloud ServicesBernard Cheah

AcceleratingCloud ServicesBernard Cheah

Today’s Challenges

4

IT: Period of Transformation

Computer-Centric Network-Centric Human-Centric

Focused onProductivity

through automation Focused onCost Reduction

through connectivity

Focused onRapid Service Deliverythrough cloud & devices

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Client Continuum

Internet of Things

Big Data

Cloud

Security

Energy

Retail

Smart Cities

Healthcare

Finance

Transport

>1 Zetabyte Internet Traffic3

>15 Bn Connected Devices2

>1 Bn More Netizen’s1

Infrastructure Enabling New Horizons

Tectonic Shifts

New Business +

Usage Models

…by 2015

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Which has Seismic Effects on the CIO

“Always on” availability

Extreme Flexibility & Service Agility

Public Cloud Economics

Compliant to regulatory requirements

CEO/CFO EXPECTATIONS

Consumer-like expectations

Tech-savvy

“Outside” alternatives

Fastest services TTM

BUSINESS EXPECTATIONS

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Devices

Virtuous Business/Computing Cycle

A new approach is needed

Other brands and names are the property of their respective owners.

Datacenter Devices

Services

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In Enterprise, some clear trends are shaping

Big Data

6%OF ENTERPRISES

MAKING DECISIONS WITH BIG DATA

ANALYTICS1

Cloud

9%OF ENTERPRISE

WORKLOADSRESIDE IN PUBLIC

CLOUD2

HPC

12%OF U.S.

MANUFACTURING FIRMS USE HPC

CLUSTERS3

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Big Opportunity: Extract Value from Data= Big Challenge

Revenue Growth

Cost Savings

Margin Gain

x

THINGS

50 Billion

DATA

35 ZB

VALUE

=

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Big Opportunity: For Enterprises

Learn or Perish!Source: Bain

Companies that use analytics best are…

Have top-quartile financial results

Make decisions faster than others

Execute on decisions faster

Make data-driven decisions

2X 5X 3X

more likely to

2X

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Cloud Growth Drivers: Digital Services Economy

Virtuous Cycle Driving 20%+ Cloud CAGR through 20171

1 Source: Intel internal analysis

Cloud: 75% of Growth from Consumer Services1

Consumer vs. Business Cloud

Hosting SMB SaaS

2011 2012 2013 2014Forecast

Search

Social Media

Shopping

Gaming

BusinessConsumer

New Services Driving Explosion of DevicesNew Devices Driving Demand for Servers

CPU Volume

~400 DEVICES

SMARTPHONES

1 SERVER1drives~40 DEVICES

CONNECTED FACTORY TOOLS

1 SERVER2drives

~100 DEVICES

MEDICAL WEARABLE DEVICES

1 SERVER2drives~20 DEVICES

DIGITAL SIGNS

1 SERVER2drives

JARVIS

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Journey to cloud is then inevitableA cloud strategy addresses real pressures IT organizations face

A Cloud Strategyaddresses these pressures

Balance CAPEX/OPEX to enable “invest for base, partner for spikes” deployment model

Shorten time to value and secure deploymentswith a software defined architecture (SDI)

Deliver services on-demand; partner with business leaders on innovations that matter

Pressure to reduce cost• Do more with less• Deliver globally• Deliver broader service types

Pressure to deliver faster• Meet timelines at

business pace• 24 x 7 x 365 availability

Pressure to secure and comply• Enforce security and

maintain privacy• Adhere to

policies/governance

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Re-architect the datacenter with cloud and software defined infrastructure (SDI)

SDI

§ Real-time enterprise with full datacenter orchestration

§ Open standards and API-based ecosystem

§ Optimized resource pooling, provisioning management, and service assurance

SDN/NFV

SDS / NVMNon-volatilememory tier

Composable infrastructure

U

ERP

On Premise Systems

Big Data

Hybrid Environment

Technology Trends

InfrastructureDeployment

DevOpsIoT

Visual / VoiceAnalytics

IaaS

Traditional IT

PaaS

IaaS

ITSM

ITIL

PaaS

SaaS

Clouddelivery

Infrastructuretelemetry

Silicon photonics

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Resource  Pool

Software Defined Infrastructure

Orchestration Software

Compute Storage Network

Automated, easy to create new apps and services

Intelligent provisioning and resource allocation

Scalable, highly efficient infrastructure

Power Performance Security Thermals Utilization Location Latency

Application A Application B Application C Application D

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Networking for the Cloud

2-3 Weeks1 to set up new network infrastructure…

SOFTWARE DEFINED

NETWORKINGNETWORKING

TODAY

1 hour to set up networking infrastructure!

1:  Source:   Intel   IT  internal   estimate

Agility

Opex/Capex

$

Days : To Install On-site Fixed Function Appliance

Days : Get an Appliance On-Line

Hours : Load Applications

10 min: Cloud Server Purchased

20 min: Cloud Server VMs Instantiated

10 min: 2 Applications Loaded

20 min: 3 NFV applications purchased (Virtual Firewall, Router,

ADC)

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Amazon Web Services & Intel

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Intel continuously investing in DC technologies

Source:   IDC  WW  Server  Tracker  &  Intel  

Enterprise IT

8% CAGR

CloudSPs

>25% CAGR

CommsSPs

>25% CAGR

High PerformanceComputing

>20% CAGRServers

Network

Storage

Software

CPUs, Accelerators, Ethernet & Infiniband Switch Silicon

CPUs, Flash, Caching & RAID SW

Hadoop, Lustre File System, Datacenter Manager, Wind River OS

CPUs, Ethernet & Infiniband Controllers, Management SW

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AWS keeping pace with Intel’s relentless pursuit of Moore’s Law

AWSEC2 C3

AWSEC2 C4

Intel® Core™

MicroarchitectureIntel®MicroarchitectureCodename Nehalem

Intel®MicroarchitectureCodename Sandy Bridge

Intel®MicroarchitectureCodename Haswell

Merom

NewMicro-

architecture

65nm

Penryn

NewProcess

Technology

45nm

Nehalem

NewMicro-

architecture

45nm

Westmere

NewProcess

Technology

32nm

SandyBridge

NewMicro-

architecture

32nm

Ivy Bridge

NewProcess

Technology

22nm

Haswell

NewMicro-

architecture

22nm

Broadwell

NewProcess

Technology

14nm

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TOCK TICK TOCK TICK TOCK TICK TOCK TICK

The number of transistors incorporated in a chip will approximately double every 24 months."Gordon Moore, Former CEO & Intel co-founder

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Custom Intel Xeon processors for AWS C4 = highest performing EC2 instances

PERFORMANCENew EC2 Instances – C4

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Full table of Intel technologies available in EC2Amazon EC2 provides a wide selection of instance types optimized to fit different use cases.

AWS publish Intel processor models and enabled technologies that deliver value and choice to end customers

The latest Intel Xeon processors are utilized, providing you with high performance and value, and the ability to choose Amazon EC2 instance types that best meet your performance needs for compute intensive, memory intensive, or IOPS intensive applications.

AWS InstanceType

Intel® CPU

Intel® Process technology

Intel® AVX

Intel® AES-NI

Intel® Turbo Boost

SSD Storage

Computer optimized C4

Intel®Xeon E5-2666 v3

22nm Haswell

AVX 2.0

EBS-OPTby default

I/O Optimized I2

Intel®Xeon®E5-2670 v2

22nmIvy Bridge

I/O Optimized I2

Intel®Xeon®E5-2670 v2

22nmIvy Bridge

General PurposeBalanced

M3

Intel®Xeon®E5-2670 v2

22nmIvy Bridge

BurstableT2

Intel®Xeon®Family

GPUG2

Intel® XeonE5-2670

32nmSandy Bridge

Storage Optimized HS1

Intel®Xeon® family

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AWS end customer’s benefitNovartis reduced cost by choosing premium instances

1 NIBR, of Novartis Pharmaceuticals ran Next Gen Sequencing, Imaging & Modeling & Sim techniques (specifically Virtual Screening w/CPU bound, low mem, low IO, network, parallel Benchmarking SW ran same job many times (workload avg 32 secs on AWS cc2.8xlarge vs 1min 7 sec on AWS m1.large) revealed that best ROI was with cc2vspot instancesIntel does not control or audit the design or implementation of third party benchmark data or Web sites referenced in this document. Intel encourages all of its customers to visit the referenced Web sites or others where similar performance benchmark data are reported and confirm whether the referenced benchmark data are accurate and reflect performance of systems available for purchase.Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance

65%Cost reduction1

Up to

0

10

20

30

40

50

60

70

1 2

Job runtime in seconds1

(lower is better)Sec

52%Decrease inrun-time1

Up to

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Intel & AWS big data case studies

More at http://aws.amazon.com/intel and http://aws.amazon.com/solutions/case-studies

Accelerating your adoption of Big Data solution

Learn what our customers are able to do in 60 minutesThe opportunities exist for data to transform businesses in fields as diverse as travel, genomics, e-commerce and space exploration. They are created by the on-demand availability of the high performance Intel Xeon E5 processor family in the Amazon Web Services cloud.

More at https://www.cloudinsights.com/Big-Data/

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Key Takeaways

Transformation to cloud is critical to speed business time to value,

deliver services on-demand,and turn IT from business support

to business partner.

Cloud infrastructure enables IT to seamlessly connect

multiple pools of resources, deliver insights with higher scalability

and secure access to centralized data

Intel and AWS are working jointly to help you

leverage the power of the Cloud

Thank You